Unit 41: Hospitality Business Strategy Assignment Sample

Introdcution - Business Strategy Formulation in Hospitality Management

In the current times, hospitality business organizations are growing with the very high pace. For achieving success and gaining competitive edge manager is required to come up with sound strategic framework. The numerous impacts of macro-environmental variables on Hilton are thoroughly investigated in the present study. In addition to stakeholder impacts, internal strengths have been evaluated using an array of structures and organisational development methods. Considering Hilton's PESTEL study, shareholder roles, RBV, which stands the SWOT analysis and porters five forces report, offers insight into whether the company position itself versus rivals. The methods that should be pursued include ones that concentrate on the requirements and desires of the consumer, go globally, encourage sustainability, develop and function efficiently. With a concentration on the importance of changes and proactive tactics in the ever-evolving hospitality setting, this study aims to offer an in-depth knowledge of Hilton's surroundings, assets, rivalry dynamics, and business fundamentals through studying those variables.

LO1

Analysing the impact and influence of the macro environment on a Hilton

PESTEL analysis

Political factors: As a multinational hospitality company, Hilton competes in a variety of political settings. The company's activities are significantly affected by global interactions, political stability and government policies. Hilton's profit and growth strategy may be affected by changes to trade limitations, taxes or international issues (Hassanien and Dale, 2019). For example, changes in limitations on travel or requirements for visas spurred on by political turmoil could impact the flow of customers and travellers on business, which could have an impact on Hilton's sources of income and the rate of occupancy.

Economic factors: Hilton’s revenue growth is affected directly by currency exchange rates, worldwide economic circumstances, and developments in the economy. Spending by consumers for vacations and hotel stays tends to decrease in downturns in the economy (Alameri, et. al, 2021). Hilton will constantly adjust its advertising strategies and pricing strategies in order to mitigate the impacts of economic volatility. The economic situation in particular areas additionally impacts the business's intentions for growth and expansion, affecting choices regarding renovations and prospective property purchases.

Social factors: The techniques used by Hilton are greatly influenced by social patterns and modifications in culture. Hilton provides an array of facilities and services which have been affected by consumer trends towards long-term viability health, and unique visitor experiences. In addition to this, customised offerings of services and advertising techniques must be developed due to evolving demographics and differences in lifestyles across different generations. The development of social networks has resulted in about an upsurge in Hilton's consumer engagement efforts and their image as a company.

Technological factors: The hospitality industry continually evolves due to advancements in technology. Hilton utilises a lot of technology to handle bookings, enhance the experience of guests and simplify services. To meet evolving consumer demands, investment in technological advancements like cell phone registrations, smart room methods, and customised interactions with guests are essential. For Hilton to remain viable and maintain efficiency in operations, it is essential that it constantly keep up with technological advancements.

Legal factors: For Hilton to continue functioning, compliance with laws and regulations is essential. It is important that one abides by labour laws, safety & security demands and data confidentiality laws in every country where Hilton does operations (Hilton PESTLE Analysis, 2023). Changes to these regulatory structures could entail restructuring particular procedures with the goal to keep up with novel regulations, or they could result in greater expenses for operation.

Environmental factors: Sustainability concerns and environmentally friendly programmes are now among Hilton's corporate strategies. By trash reduction, environmentally friendly initiatives and environmentally friendly practises, the business aims to decrease its impact on the environment. Hilton additionally renders decisions about social responsibility initiatives, management of resources and hotel design using consumer tastes for environmentally friendly accommodation.

Stakeholders analysis

Customers: Hilton's primary consumers are consumers. Their primary concerns are great service to customers, unique events and good price. Hilton's methods concentrate around offering customised offerings, reward programmes and outstanding lodging and facilities that respond to an extensive variety of customer requirements. For the company to maintain its reputation for quality and devotion to clients, Hilton needs to understand the choices and feedback of its clients.

Employees: The employees of Hilton constitute an important stakeholder area. The goals of staff members include chances for professional advancement, fair compensation, and an enjoyable work environment (Hilton Hotels Stakeholder Analysis, 2023). Hilton puts significant value on efforts to promote diversity, staff involvement initiatives and growth of talent. Employee enthusiasm and dedication enhance the experience of guests, which improves Hilton's performance in general.

Investor and shareholder: Revenue growth and sustained growth are the objectives of shareholders in Hilton. Their worries are about the businesses prospective for growth, its fiscal health, and its compliance with its corporate governance standards. Hilton emphasises producing steady comes back upholding reporting honesty and communicating proactive efforts that draw in and retain shareholders.

Suppliers: Supplier gives Hilton essential goods and amenities. Mutual opportunities for expansion, timely reimbursements and solid and balanced business partnerships all work in their best advantage. With the goal to create lasting advantages for everyone involved, Hilton puts an intense focus on creating long-term relationships with vendors, keeping rigorous standards and using environmentally friendly procurement procedures.

Local communities: The business activities of Hilton have an impact on the towns and cities surrounding its locations. Sustainable ecological practises, possibilities for employment, and financial growth are among their primary concerns. To have an improvement in the neighbourhoods where it works, Hilton participates in charitable endeavours, lends assistance to grassroots efforts and implements environmentally friendly procedures.

Governments and regulatory bodies: Rules & regulations introduced by government and regulators have a significant impact on Hilton's activities (Busulwa, Pickering and Mao, 2022). Hilton uses numerous strategies to reduce legal hazards and guarantee smooth activities, such as compliance with local regulations, taking part in discussions about policy and keeping transparent links with governmental organisations.

Competitors and industry partners: A stakeholder council including collaborators from the industry and rivals influences Hilton's strategy. Hilton preserves its competitiveness and creativity through investigating the operations of its competitors. By establishing cooperation agreements with competitors in the market, Hilton has the ability to take benefit from cooperation, expand its client base and provide unique goods and services.

Stakeholders have an important say in Hilton's operation and strategies. By possessing an in-depth awareness of their objectives, demands, and impacts, Hilton has the capacity to create tactics that serve everyone concerned while safeguarding its edge over others in the constantly shifting industry of hospitality. In spite of offering an in-depth examination of the multitude of stakeholders influencing Hilton's campaigns, this improved stakeholder assessment emphasises the value of handling relations and listening their needs. This in turn encourages success and long-term expansion in the food & beverage sector.

Impact and influence in strategies

Every aspect of environment has an enormous effect on Hilton's decisions regarding strategy. In reaction to changing customer needs, Hilton, for instance, had to adjust its tactics throughout a worldwide epidemic by emphasising security measures, enacting accommodative cancellation regulations, and enhancing user experience.

Hilton could opt to make adjustments to its pricing practises or invest in initiatives to reduce expenses with the goal to preserve profit during downturns in the economy. To continue to improve the experience of guests, advancements in technology require regular expenditures in computer systems and technology.

Hilton's adoption of environmentally conscious procedures is additionally driven by issues related to sustainability, that help the business meet client requirements while minimising the risk associated with environmental limitations and changing tastes of customers.

LO2

Analysis the internal environment and capabilities

RBV resource based view for Hilton:

Physical resources Hilton boasts an extensive variety of facilities throughout the world, including resort and extravagant hotels to cheaper options for lodging. This broad spectrum offers robustness against fluctuations in the market and supports an array of market sectors.

Human resources Hilton boasts experienced staffs, which has become a major factor in the company's success (Resource-Based View, 2017). Employees received extensive training on providing outstanding client service, enhancing the experience of visitors, and preserving the company's track record for quality and compassion.

Technological resources: Mobile applications, CRM (customer relationship management) systems, and electronic entry processes only represent a few indications of Hilton's substantial technological expenditures. These advances regarding technology enhance client happiness and loyalty as well as improving efficiency.

SWOT analysis

Strengths:

• Hilton maintains an excellent worldwide track record for quality, class, and kindness. This image provides an edge over others by significantly improving consumer confidence and commitment.
• Hilton's vast footprint and huge network of hotels throughout various countries allow it to successfully enter numerous markets and serve to an array of customer groups, consequently increasing the company's market share and sources of income.
• Hilton provides an extensive range of accommodations that cater to varied traveller requirements and market segments. These options include luxurious resorts, corporate hotels, and affordable hotel rooms.
• In an effort to enhance operational efficiency and the experience of guests, Hilton has taken on advancements in technology and used online check-ins, applications for smartphones, and CRM systems.

Weaknesses:

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• Hilton's profits are heavily reliant on the condition of economy as it relates to tourism and aviation. The lodging sector especially susceptible to the consequences of economic recessions (Hilton SWOT Analysis, 2023). Hilton's rates of occupancy and income streams could be adversely affected by decreased customer spending on vacation.
• Operating challenges arise while maintaining an extensive portfolio of resources distributed across multiple areas. Managing brand guidelines, solving cultural disparities among locations, and maintaining the same level of service may prove difficult.
• The restaurant and hotel industry is defined by strong rivalry from domestic as well as international companies. Hilton faces continual strain from rivals to come up with ideas and set itself above rivals in order to remain viable.

Opportunities:

• Hilton offers an opportunity to grow the share of the market as a consequence of the rising popularity for global travel, especially among developing countries wherein tourist attractions are increasing.
• Hilton may improve its position as a competitor and attract in customers who are tech-savvy by increasingly integrating technologies into the guest's experiences via grew online platforms, personalised offerings, and facilities driven by intelligent machines.
• Encouraging environmentally friendly excursions as well as sustainable initiatives is in agreement with the increasing demand from consumers for sustainable travel. Hilton can draw ecologically conscious guests while strengthening its company's image through the introduction of green programmes.

Threats:

• The hospitality and tourism sectors are particularly susceptible to risks like the world's economy, political unrest, or unexpected disasters like epidemics or catastrophic weather events, that can have an impact on Hilton's profits and operations.
• Reservations made directly for lodging giants like Hilton are at risk because of the growing authority of OTAs, or online travel agents, in the booking procedure. Authority on prices and relations with guests is being eroded by this pattern.
• Hilton must continually improve its offerings in order to satisfy the demands of its clients due to changing customer preferences and behaviours, which additionally includes the rise of substitute accommodation choices like Airbnb.

Evaluating internal environment

VRIO Framework

Valuable resources: An essential advantage is Hilton's excellent track record as a brand. It had been developed over a lengthy period as a sign of superiority, expertise, and dependability in the industry of hospitality. This standing gives Hilton an enormous edge over its competitors because it enables it to offer higher prices and draw in clients who return.

Rare resources: Hilton is invaluable assets due to its wide globally reach and varied set of hotels. It enables the business to serve an array of market segments through offering an extensive variety of lodging choices catered to distinct client tastes (Hilton Revives Its Resorts A Case VRIO Analysis, 2023). Given its variety, Hilton has been able to take share of the market across multiple areas.

Imitable resources: Hilton's unique assets are the outcome of its strategic partnerships and joint ventures with numerous businesses and organisations. With unique collaborations, Hilton has the ability to offer customers with outstanding amenities and advantages, giving it an advantage over its rivals that is difficult for competitors to replicate.

Organized to exploit resources: Hilton's distinct advantage comes from worker development and education. Superior customer service from skilled staff members is crucial for Hilton's performance (Hilton and Platt, 2020). The company's procedures and rules regarding human resources are set out for making the most out of this asset.

Hilton's international reach and recognition as a brand represent some of its distinctive and precious assets, giving it an advantage over its competitors. Not all assets, nevertheless, are able to be copied or organised in the most efficient manner to gain an advantage over others. Hilton's breakthroughs in technology offer certain advantages, but competitors could potentially copy them. Having a competitive advantage additionally depends on taking sure that resources like staff expertise are effectively handled and utilised.

LO3

Porter’s five force analysis for Hilton

Threat of new entrants: There's a small danger of novel rivals joining the market for hospitality, notably in the Hilton operational industry of premium prices hotels. Entrance hurdles includes efficiencies of scale, customer loyalty, and substantial starting capital demands. But the threat of rising competitors is slightly raised by advancements in technology and the development of other possibilities for housing such Airbnb.

Bargaining power of buyers: The hospitality industry possesses a lot of buyer power. Visitors may easily compare fees, services, and accommodation online due to the abundance of data available to them (Hilton Porter’s Five Forces Analysis, 2023). Customers have more to negotiate with as switching expenses tend to be cheap, especially during recessions when demand declines.

Bargaining power of suppliers: Suppliers in the tourism industry, particularly unions of employees, drinks and food vendors, and technology vendors, have different levels of negotiating borrowing. Despite the fact that there are plenty of vendors, certain industries, like technology or gourmet food suppliers, might possess a lot of power owing to their field of expertise or uniqueness. However, their total power of negotiation tends to be reduced when there are multiple vendors accessible.

Threat of substitutes: In the lodging establishment industry, alternatives constitute a serious threat. Established hospitality companies like Hilton face substantial rivalry from alternatives like vacation rental properties, sharing houses sites like Airbnb and additional alternative forms of accommodation. Alternatives like these draw certain visitors out of standard lodging through unique amenities as well as cheaper prices.

Competitive rivalry: Throughout the food and beverage industry, consumers face a great deal of rivalry. Global hotel giants like Marriott Hotels, Accor Hotels and Hyatt Hotels, in addition to hotels that are independent and small enterprises, present an important risk to Hilton (Liu, 2022). Competitors constantly battle with other companies for shares of the market through tactics that include geographical expansion, reward programmes, pricing approaches and differentiation of services.

Hilton presents challenging circumstances in the hospitality industry because of significant buyer power, an on-going risk of substitutes, and strong rivalry. Hilton has benefits because of its reputable name and existing existence, but for it to be relevant in the marketplace; it must constantly reinvent itself and employ an effective positioning strategy. Sustainable development while minimising risks and novel rivals will require extension into new sectors by using technologies effectually.

Strategies to improve competitive edge and market position

Enhanced customer experience: Customised interaction and reactive solutions are the foundations of distinguishing via remaining service to clients. Hilton could employ the latest innovations, like as Chabot’s powered by artificial intelligence, to offer right away assistance as well as customised recommendations. likewise, utilising data analytics for building comprehensive visitor profiles enables customised events, such choosing an individual's favourite room or services, that deepens the relationship among the lodging establishment and those who stay there. Virtual reality (VR) and augmented reality (AR ) adventures may improve visitor satisfaction through offering them a full sample of their time in the area through simulated visits of resorts or nearby sites prior to their visit. Establishing a privileged affinity tier with VIP advantages, first invitations to exclusive events, and personalised amenities additionally promotes reoccurring business as well as referrals from friends and family.

Diversification and innovation: Beyond developed procedures, environmentally friendly endeavours might be included as constant creativity. Hilton has a choice to modify existing structures with environmentally friendly innovations or explore environmentally friendly design for new ones. Visitors who have worries about their physical well-being may be lured in through wellness-focused things to do like physical activity breaks, spa collaborations that provide special therapies and health-conscious cuisines. Comfort and flexibility are enhanced through the use of cutting-edge in-room technology such as digital services for concierges, IoT-enabled devices and virtual assistants (Krupskyi, et. al, 2019). A growing desire for workstation experience may be met by creative room layouts that support remote employment trends with segregated places of employment and access to fast internet.

Strategic partnership and alliances: Form collaborative relationships with the top companies in technology that will enhance user experiences online. Partnering with major travel portals like Trip Advisor or Goggling Travel contributes to growing Hilton's web presence and reservations made directly. Particular admission to cultural activities and nearby attractions may be given to visitors via collaborations with travel companies or event organisers, leading to unforgettable excursions. Using partnerships with automobile rental businesses or aeroplanes for collaborative reward programmes or package reductions increases customer engagement throughout industries and strengthens loyalty to a brand. Forming relationships with organisations that prioritise environment can help promote environmentally responsible conduct, including sponsoring plans for environmentally friendly travel or neighbourhood environmental projects.

Focus on brand loyalty: Engage in comprehensive reward programmes that include member-only incidents, levels of promotions, and customised incentives based on visitor decisions and actions. Enhance the value of reward programmes by establishing partnerships that grant participation in exclusive occasions, outstanding amenities or partner savings. Begin concentrating advertising initiatives on the shared ideals and feelings of connection between tourists and the Hilton Hotels brand so as to create an impression of affinity and connection (Anastasiu, Gavri? and Maier, 2020). For the purpose of to promote participation beyond usual remains, offer experience rewards programmes that offer rewards for involvement activity such as seminars or regional tours.

Cost leadership and operational efficiency: Implement economical approaches by using technologies to reduce wastage and preserve energy, guaranteeing ecologically sound operations while reducing costs. Optimising the distribution of resources and increasing the effectiveness of services can be accomplished via simplifying procedures for operation using robotics along with information analytics. By utilising collective purchasing arrangements or establishing long-term deals with vendors, spending on procurement can be decreased boosting revenue in general without compromising quality. An environment of effectiveness and operational efficiency is also fostered by funding worker development and training initiatives, resulting in greater client fulfilment and commitment.

LO4

Interpreting and devise strategic planning for Hilton

The development of a strategy for a hospitality business such as Hilton needs an amalgamation of theories and frameworks. The strategy clock developed by Bowman analyses the perceived worth and cost to offer tactical suggestions. Hilton can choose to use an integrated strategy, providing additional benefits at an affordable rate. This maintains the reputation it has for outstanding performance as a company and renders varied pricing techniques viable (Paraskevas and Quek, 2019). Ansoff's Brand/Market Growth Matrix promotes the creation of products for offering novel goods or events, accessing new audiences with present offerings with a continued reach, and gaining market share via present offerings in new regions. Hilton possesses an integrated strategy to its business strategy, including consideration into account price tactics, penetration into the market, and imaginative services in addition to difference and development.

Developing a strategy in the hospitality industry is an elaborate procedure involving a combination of concepts and approaches to successfully go through the always changing landscape with visitor tastes, market conditions, and rival factors. That is evident in businesses including Hilton.

Comprehend Hilton's strategy objectives needs an understanding of the strategy clock designed by Bowman. It balances subjective value with actual cost to offer a more comprehensive view (Makuthu, 2021). Hilton could uncover it advantageous to stick with a combination of approaches aimed for uniqueness without compromising a reasonable price. Through applying this strategy, Hilton has the capacity to strategically position itself versus competitors while maintaining its standing for outstanding customer service and quality. Hilton could draw in an assortment of visitors, including those who are economical budget responsive as well as individuals who are searching for luxury holidays, through offering exceptional amenities at an acceptable cost.

Producing a strategic management plan that has tangible and tactical strategic priorities and objectives.

Enhanced guest experience: Creating outstanding experiences for customers is Hilton's top unbiased as a hospitality organisation. For the purpose towards this goal, the latest innovations is going to be used to deliver customised offerings, quick check-ins, customisable rooms, and smartphone applications which render it easy to access amenities. To improve general satisfaction and promote loyalty, operations will be tailored to customer interests via the adoption of continual feedback techniques.

Global expansion: Enhancing the brand's worldwide reach is an additional important objective. Hilton is going to target an assortment of customer segments while focusing on growing into emerging markets (López-Lemus, et.al, 2021). The strategy for growth is in keeping with the increasing popularity of travelling internationally in addition to the rising middle class in new economies. The search for of acquisitions and strategic partnerships is intended to improve Hilton's position in the market and increase the number of its customers by building stronger connections in important markets.

Sustainable operations: It must be done to put in environmentally conscious adheres to on every single location. By introducing waste management programmes, environmentally friendly purchasing methods, and environmentally friendly the internet, Hilton seeks to decrease its negative environmental effect. The sustainability strategy will additionally involve promoting environmentally conscious travelling while collaborating with neighbourhood groups on ecological initiatives. Such initiatives will improve the company's reputation and bring in eco-aware visitors.

Innovation in offerings: Hilton aspires to continue to be at the cutting-edge of hospitality technology. To be able to meet evolving demands from consumers, this objective involves implementing innovative technologies and wellness-focused facilities. The fitness-focused tourist will be provided to with innovative recreational opportunities, concerned about their health food, and wellbeing programmes. With the goal to provide an innovative and smooth experience for customers, Hilton is additionally making investment in technological developments like based on artificial intelligence customer support and IoT-enabled room services.

Environmental and competitive analysis to produce a set of valid strategic directions, objectives and tactical actions

According to an analysis of the market conditions and the surrounding environment, Hilton should adopt strategies to maintain perceived advantage and differentiation in accordance with the clock developed by Bowman. Product and market development are given guidance by Ansoff's Matrix market expansion tactics. This involves researching emerging offerings for traditional markets as well as bringing current services into new areas. Creating strategic relationships to gain market share, funding studies and innovations to deliver innovative experiences for guests, and instituting environmentally friendly practises across every facility are examples of strategic efforts (Meresa 2019). Undertaking an accurate competition and ecological evaluation is crucial for Hilton to come up with effective tactics. The lodging sector is still highly competitive, with seasoned firms from around the globe and new newcomers. Hilton's future plans are greatly impacted by factors like market trends, client tastes, and developments in technology. Hilton utilises competitive assessment to determine how new ideas in the hospitality industry, including sharing homes sites, are impacting the preferences and behaviours of its customers. Hilton has to be adaptable to be able to adjust to these rapidly changing conditions while utilising its benefits in regards to outstanding customer service and recognition of the company. Understanding the changing regulatory framework and varying economic conditions in various regions is essential for efficient worldwide expansion.

Explaining the Strategic Planning Process

At Hilton, an exhaustive and proactive strategy towards accomplishing corporate objectives is made possible by the procedure for strategic planning, comprised of several key phases.

The initial stage in the procedure is Environmental Evaluation, which involves an extensive assessment of customer needs, competitor location, and market dynamics. The market landscape and possible risks have been better comprehended according to this research. Goal setting, that sets particular, achievable objectives in line with Hilton's vision and mission, is so important (Kerzner, 2019). These objectives cover an extensive spectrum of subjects, such increasing customer satisfaction, growing worldwide, sustainability, creativity, and devotion. The next phase is establishing a strategy that involves developing strategies following thoroughly examining all the different concepts and models currently available. With addition to Ansoff's Product/Market Development Matrix and the Bowman's Strategic Clock, it addresses the development of products, penetration into the market, distinction, and sustainability procedures. To be able to successfully carry out plans and achieve objectives, it is vital to make investments in technological advances, distribute resources prudently, and establish beneficial partnerships all through the carrying out phase.

In the end but not least, monitoring and adaption involves gathering input, changing strategies in accordance with changes in the marketplace, and continually evaluating achievement in relation to objectives. Through this adaptable tactics, Hilton is able to respond rapidly to alterations in the marketplace while maintaining long-term viability in the constantly evolving sector of hospitality.

Conclusion

By summing up this report, it has been articulated that both internal and external environmental aspects have significant impact on company’s operations. Thus, at the time of formulating strategies Hilton should keep in mind its capabilities and factors which requires for business growth. Besides this, it can be inferred from the evaluation that Hilton has attained competitive position by delivering high quality accommodation services to the customers. Further, it can be stated from the evaluation that customer experience can be enhanced by offering customized services to them. Along with this, it can be entailed that by offering high quality services at affordable prices Hilton can improve both customer base and brand image as well.

References

Books and Journals

• Alameri, M., Alshamsi, F., Alsaedi, S., Alkaabi, A., Alamri, R., Alshamsi, M. and Nobanee, H., 2021. Financial Analysis of Hilton Holdings. Available at SSRN 3930493.
• Anastasiu, L., Gavri?, O. and Maier, D., 2020. Is human capital ready for change? A strategic approach adapting Porter’s five forces to human resources. Sustainability, 12(6), p.2300.
• Busulwa, R., Pickering, M. and Mao, I., 2022. Digital transformation and hospitality management competencies: Toward an integrative framework. International Journal of Hospitality Management, 102, p.103132.
• Hassanien, A. and Dale, C., 2019. Hospitality business development. Routledge.
• Hilton, R.W. and Platt, D.E., 2020. Managerial accounting: creating value in a dynamic business environment. McGraw-Hill.
• Kerzner, H., 2019. Using the project management maturity model: strategic planning for project management. John Wiley & Sons.
• Krupskyi, O.P., Dzhusov, O., Meshko, N., Britchenko, I. and Prytykin, A., 2019. Key sources when formulating competitive advantages for hotel chains. Tourism: An International Interdisciplinary Journal, 67(1), pp.34-46.
• Liu, Q., 2022, December. Development Trend of Hilton in the Post Epidemic Era and Development Suggestions Based on Quantitative and Qualitative Analysis Model. In 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022) (pp. 1223-1229). Atlantis Press.
• López-Lemus, J.A., De la Garza Carranza, M.T., Atlatenco Ibarra, Q. and López-Lemus, J.G., 2021. Strategic planning key factor in tangible–intangible results in microenterprises. Management Research: Journal of the Iberoamerican Academy of Management, 19(1), pp.59-80.
• Makuthu, V.N., 2021. Strategic Planning and Competitive Advantage of Five Star Hotels in Kenya (Doctoral dissertation, University of Nairobi).
• Meresa, M., 2019. The Effect of Strategic Management Practices on the institutional Performance; the case of Dedebit credit and saving institution in Eastern Tigray.
• Paraskevas, A. and Quek, M., 2019. When Castro seized the Hilton: Risk and crisis management lessons from the past. Tourism Management, 70, pp.419-429.
• Online
• Hilton Hotels Stakeholder Analysis, 2023. Online. Available through https://www.scribd.com/document/596177370/ogl260-hilton-hotels-stakeholder-analysis
• Hilton PESTLE Analysis, 2023. Online. Available through hhttps://www.mbaskool.com/pestle-analysis/companies/18162-hilton.html
• Hilton Porter’s Five Forces Analysis, 2023. Online. Available though https://research-methodology.net/hilton-porters-five-forces-analysis/
• Hilton Revives Its Resorts A Case VRIO Analysis, 2023. Online. Available though https://casemarathon.com/harvard/hilton-revives-its-resorts-a/vrio-analysis.php
• Hilton SWOT Analysis, 2023. Online. Available through https://pestleanalysis.com/hilton-swot-analysis/
• Resource-Based View, 2017. Online. Available though https://www.sciencedirect.com/topics/economics-econometrics-and-finance/resource-based-view