Unit 10: Task 2 - Inclusive Resources in Marketing Education Assignment Sample

Introduction: Adapting Resources for Effective Marketing Management

Inclusive resources are very necessary for providing teaching facilities within the specialist area. This is particularly very necessary for the reason that when effective resources are used then this will improve the teaching facility of the educational institution. The current study will outline the use of different resources for providing the facility for teaching. In addition to this, it will outline the different types of theories relating to inclusive teaching along with suggestions relating to adapting different resources. Moreover, it will also outline the creation of new resources for the subject area of marketing management. In the end, reflection relating to the effectiveness of resources along with SWOT will be conducted.

Main Body: Effective Resource Management and Inclusive Teaching Strategies

Use of Resources within the Specialist Area

For providing the facility of effective teaching appropriate resources must be used by the tutor. This is about the fact that these resources assist the tutor in providing better knowledge to the students. There are different types of resources which can be used by the tutor and can provide knowledge relating to the field of marketing management (Paseka and Schwab, 2020). These different examples of resources include textbooks, journals, lectures, digital learning resources like video and audio, use of different websites, software, multimedia platforms and many other different resources. All these resources are used by the tutor to provide better knowledge and education to the student. The tutor must make use of all these resources efficiently so that proper education can be provided to them. These resources need to be used effectively so that appropriate sharing of knowledge can take place and the objectives can be attained well.

These resources are used well and the data from these resources then are provided to the students relating to marketing management. All these resources are used for marketing management. Different kinds of resources regarding marketing management are analysed like books, journals, weekly notes, online tutorials, videos and many other different types of resources (Dewsbury and Brame, 2019). These resources are used to provide effective knowledge relating to the subject matter which is marketing management. For instance, online video is used to gain knowledge relating to marketing mix which is a major part of marketing management. Thus, for this online resources are used like making use of YouTube or any other different channel for enhancing the knowledge relating to the concept of marketing mix.

Various Theories of Inclusive Teaching

Inclusive teaching is a concept which allows the children to work on different individual goals and encourages involvement of parents as well within the study. There are many different kinds of theories which are helpful for the tutor to make use of (Woodcock and Woolfson, 2019). This is particularly necessary for the reason that when effective theories are used then this will improve the overall efficiency of the teaching strategy. Thus, the major theory which helps provide effective knowledge relating to marketing management is the problem-solving theory. This is a theory that states that learning is in itself a problem-solving. Within inclusive teaching, problem-solving is a better theory because it involves undertaking the use of solving the problem to learn something. It is very necessary that effective learning is imparted with the help of effective problem-solving. For instance, the teacher can provide a problem to the students and by solving it, some of the knowledge will be shared with them. Hence, it is very necessary that when effective problem solving will be promoted it will increase the knowledge of the students.

In addition to this another theory for improving inclusive teaching is the behavioural theory. This is a theory based on the assumption that the learning is very adaptive and it is necessary that the working is improved well. This is the reason that there are many different kinds of changes which take place within the education system and these need to adapt. Thus, behavioural theory will help us learn these changes well. This is about the fact that with help of behavioural theory, all these changes can be included in practice well. This theory suggest that there is different kind of learning which can be used which includes modelling, operant conditioning and respondent conditioning. Both these theories are assistive in making effective learning relating to different concepts of marketing management.

Suggesting Ways for Adapting Resources

For successful teaching, the most appropriate resources must be used for imparting effective knowledge. This is particularly necessary because when the resources are not used correctly it will affect the efficiency to a great extent (Harris and et.al, 2020). Hence, there are some ways through which the resources can be effectively used to make the learning better. The effective learning relating to marketing management and the different ways through which the use of resources can be adapted effectively are as follows-

The first and foremost strategy to effectively make the resources work is to encourage active learning among the students. This is particularly necessary for the reason that when the student is interested in learning then this will result in better attainment of the knowledge relating to marketing management (Mitchell and Sutherland, 2020). Hence, for this, students can be allowed small activities with groups which will help them improve their knowledge relating to marketing management.

In addition to this, another way of effectively making use of resources includes applying proven strategies. This is very necessary because when the proven strategies are used then it will be providing better services (14 Ways to Support All Learners at School and Home, 2023). The reason underlying the fact is that when the effective use of the already used strategy is made then this will result in a similar kind of result only.

Along with this another way of improving the use of resources includes the boosting of participation of every child. This is particularly necessary for the reason that when every child is included in the learning this will increase their interest and they will be learning in a better manner. This will increase the interest of every child and they will be more active and will be participating in the discussion relating to the new learning about marketing management.

Creating New Resources for the Subject Area

About the working and learning environment, effective resources must be used for providing training relating to marketing management. This is particularly necessary for the reason that when the appropriate resources will be used then automatically learning efficiency will be improved. For imparting knowledge relating to marketing management, the use online resources that as the webpage of the educational institute will be used. Here the institute will create a webpage wherein the online tutorial and lectures will be posted. This webpage will be accessible to all the students within the marketing management. In addition to this, the students can also post their queries and other issues relating to the subject. After posting the issue, they will be getting the solution as fast as possible. This is about the fact that always there will be some or the other employee available over the webpage so that instant answers and replies can be provided to the person (Addy and et.al, 2023). This resource will be helpful for the reason that currently, the working environment is technologically advanced and for this, all the latest technology must be used by the teachers for providing appropriate knowledge to the students. Along with this when the tutors will be using the latest technology will increase the interest of students as well and they will happily participate in the teaching practices. Moreover when the web page will be created convenience of the students then it will develop their interest within studies. In addition to this the services of the web page will be provided 24/7 and this will help the student to learn effectively. In addition to this it will also connect the students with the teachers and they can communicate with them anytime from anywhere (Munna and Kalam, 2021). Thus, this will develop interest of the student within these studies and as a result of this overall working efficiency will be improved. In addition to this the facility of customisation will also be provided to the students. This is particularly necessary because there are many different facilities with some students required and might be possible others do not require. This according to this website the students can customise the web page according to their convenience. They can add any feature and can remove the existing features from the web page.

Reflecting Upon the Effectiveness of Resources

In the present case the resource created is there facility of providing the website to the students. This website is customised according to the educational institution and his particularly focusing on the specialist area of marketing management. That's with help of this it is evident that this website is very effective for the students to learn the necessary aspects. This is particularly because of the reason that this includes the facility of customisation. This according to this facility the students can customise their requirement and accordingly can make the necessary changes. In addition to this they can ask the questions relating to that queries and it will be solved easily and instantly. The current resource is very effective because it will be providing the better services to the students. This it will improve the knowledge level of the students and their query will be solved easily.

Furthermore, it will also help the teachers as well to effectively train these students and they can effectively less than life better. On the other hand is negative impact of the current resource is that the facility of customisation can impact the effectiveness is well. This is particularly because of the reason that every student is different and in case they will customise the website according to their requirement then it can result in increasing cost for the educational institution (Saloviita, 2020). This is particularly because of the reason that the facility of customisation is likely costly and it will be in acting the overall working of the website. Thus, it will also impact the brand image of the educational institution. This is particularly because of the reason that when the facility of customisation will not be effective than the students will not be liking it. Thus, it will negatively impact the brand image of the educational institution and the website will not be like by the customers to a great extent.

SWOT Analysis

Conclusion

In the end it is concluded that a having appropriate resources for teaching is very necessary for this is particularly necessary because these resources help in providing effective services to the student. The above study highlighted that different resources like a Textbook online journals tutorials and other which can be used to train the student. In the end it was also evaluated that the customised website is the major resource which can be used by the educational institution to provide knowledge relating to marketing management.

References

Books and Journals

• Addy, T.M., Dube, D., Mitchell, K.A. and SoRelle, M., 2023. What inclusive instructors do: Principles and practices for excellence in college teaching. Taylor & Francis.
• Dewsbury, B. and Brame, C.J., 2019. Inclusive teaching. CBE-Life Sciences Education, 18(2), p.fe2.
• Harris, B.N., McCarthy, P.C., Wright, A.M., Schutz, H., Boersma, K.S., Shepherd, S.L., Manning, L.A., Malisch, J.L. and Ellington, R.M., 2020. From panic to pedagogy: Using online active learning to promote inclusive instruction in ecology and evolutionary biology courses and beyond. Ecology and evolution, 10(22), pp.12581-12612.
• Lindner, K.T., Alnahdi, G.H., Wahl, S. and Schwab, S., 2019, July. Perceived differentiation and personalization teaching approaches in inclusive classrooms: perspectives of students and teachers. In Frontiers in Education (Vol. 4, p. 58). Frontiers Media SA.
• Mitchell, D. and Sutherland, D., 2020. What really works in special and inclusive education: Using evidence-based teaching strategies. Routledge.
• Munna, A.S. and Kalam, M.A., 2021. Teaching and learning process to enhance teaching effectiveness: a literature review. International Journal of Humanities and Innovation (IJHI), 4(1), pp.1-4.
• Paseka, A. and Schwab, S., 2020. Parents' attitudes towards inclusive education and their perceptions of inclusive teaching practices and resources. European journal of special needs education, 35(2), pp.254-272.
• Saloviita, T., 2020. Teacher attitudes towards the inclusion of students with support needs. Journal of Research in Special Educational Needs, 20(1), pp.64-73.
• Woodcock, S. and Woolfson, L.M., 2019. Are leaders leading the way with inclusion? Teachers' perceptions of systemic support and barriers towards inclusion. International Journal of Educational Research, 93, pp.232-242.

Online

• 14 Ways to Support All Learners at School and Home. 2023. Online. Available through: < https://blog.brookespublishing.com/14-ways-to-support-all-learners-at-school-and-home/ >