Understanding Customer Buying Behavior Assignment Sample

Introduction Of Understanding Customer Buying Behavior

A customer is considered as an entity that buys services and goods from a third party. Involving a recurring and profitable group of customers is one of the main aims of any kind of business. I consider that complex buying behavior occurs when a customer gets highly involved with the process of purchasing any product and significant differences can occur between different brands. The buying behaviour of variety-seeking can occur in a time when the customer does not get involved with the purchasing although there is an option for different brands. There are so many factors that can affect the buying behaviour of the customers in an impulsive manner such as the quality of the website or the trust of the brand and this kind of behaviour is considered as a variety-seeking behaviour of the customer (Baker Qureshi et al., 2019).

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First Section

Explaining the experience of buying tourism products in complex buying behaviour

I believe that purchasing products that are tourism-related will be a waste if anyone buys them from a physical store or a travel agency (Vieira et al.,2020). As per my experience, there is no need to go to the physical stores when the work can be done from home online. One of the main reasons behind it is that, sometimes, the travel agency makes the products more expensive than the real price of the products. The time when someone is shopping for products online, that person can compare the price of the products with any other. Once I purchased a tourism-related product online and I was satisfied with the price and the quality of the product. Therefore, I have decided to buy products that are relate to tourism online again if I get assistance of travel of good quality.

Explaining the experience of buying tourism products in a buying behaviour of variety seeking

The behavior of variety-seeking of customers has an impact on the service and the decision that are going to be taken on the pricing level of a sharing product and a traditional product (Liu et al., 2019). As an example, I can include an experience of mine that can make the perspective of variety-seeking behaviour clear. I am used to drinking black tea of a certain brand. I was quite satisfied with the brand, but next time while ordering tea I thought of ordering different flavoured teas such as ginger, chamomile or hibiscus. I have changed the brand just out of curiosity and this is called the variety-seeking behavior of a customer. It can be said that most of the time variety-seeking behavior of the customer does not depend on the satisfaction of the customers but it happens just because of the curiosity of the customers.

Second Section

Comparing the difference between the buying behaviour of complex and the buying behaviour of variety-seeking

Buying behavior of complex is a particular type of buying behaviour where the customers get completely involved with the complex process of buying a product or service (Yuan et al.,2019). In this process, the customers have a great concern about the product they are buying, and they can make differences between the brands while purchasing the product. The time, when I bought a tourism product, I got every detail about the product and also compared the product with the other brands.

Variety-seeking buying behaviour occurs when the customer does not get fully involved with the process of buying products. However, they have got a lot of choices of brands and in most cases it can be seen that the customers moved from one brand to another just because they got bored or out of curiosity (Munthiu et al., 2009). The way I changed my brand of black tea to other flavoured tea just out of curiosity.

Evaluation of the experience

I have purchased products in both the buying behaviour that is complex and the buying behaviour of variety-seeking and from the experience, it can be stated that, in the complex buying behaviour process the customer needs to do a lot of research about the product that he or she is going to buy. Sometimes you also need to compare the brand with the other brands and choose the perfect product. On the other hand, in variety-seeking buying behaviour, the customer only goes through the different websites and pages due to their curiosity.

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Conclusion

In conclusion, it can be concluded that the customers are one of the most important stakeholders for a company and the buying behaviour of a product or a service is a crucial part of every business. I have done shopping in both the buying behaviour is complex and the buying behaviour of variety-seeking and it can be said that the process of buying complex behaviour is tough and time-consuming while the buying behaviour that is variety-seeking can be done only out of curiosity.

References

• baker Qureshi, P.A., Murtaza, F. and Kazi, A.G., 2019. The impact of social media on impulse buying behaviour in Hyderabad Sindh Pakistan. International Journal of Entrepreneurial Research, 2(2), pp.8-12.
• Liu, Z., Feng, J. and Liu, B., 2019. Pricing and service level decisions under a sharing product and consumers' variety-seeking behaviour. Sustainability, 11(24), p.6951.
• Munthiu, M.C., 2009. The buying decision process and types of buying decision behaviour. Sibiu Alma Mater University Journals. Series A. Economic Sciences, 2(4), pp.27-33.
• Vieira, J., Frade, R., Ascenso, R., Prates, I. and Martinho, F., 2020. Generation Z and key factors on e-commerce: A study on the Portuguese tourism sector. Administrative Sciences, 10(4), p.103.
• Yuan, L.W., Iqbal, S., Hussain, R.Y. and Ali, S., 2019. Impact of price on customer satisfaction: Mediating role of consumer buying behaviour in the telecom sector. International Journal of Research, 6(04).