SCM5001: Impact of Effective Operations and Supply Chain Management in Britvic Plc Case Study

Introdcution: Enhancing Delivery Systems and Performance in Beverage Supply Chains

The operations and supply chain management involves the broad side or areas which covers the both service & manufacturing industries. This including the materials management, functions of sourcing, operations planning, demand forecasting, retail, distribution, order fulfilment and logistics. The main aspects of the supply chain management such as logistics, planning and purchasing. The logistics can include the purchasing and some procurement activities. The Britvic Plc. is the producer which is British and soft drinks is based on the Hemel Hempstead, England. This organization has been listed on the London stock exchange and also essential of the FTSE 250 Index. The product portfolio of the organisation includes the packaged water, energy drink, juice, sparkling soda, squash, syrups and carbonates. The report will shed light on the identifying the present system and process of the systems within the organization by making use of the models. The report will also demonstrate comparison between delivery system of Britvic Plc with other one. Report will also provide the recommendations for boost the performance, delivery and best practices for the industry based.

1. Assessing And Critically Evaluating Current Delivery Systems And Processes Within The Organisation

The Britvic Plc has the various delivery processes and systems which plays important role in the organization to achieve the goals of the organization. The products are available through the numerous retailers, stakeholders and some locals as well. The organization has found that the food services have the strong and powerful revenue stream in the following pandemic. This offers the significant opportunity to sale the soft drink. In the past, the delivery services relied on the “treat” kinds of occasions in the evenings. The organization's distribution is focused on the storage and delivery of the products (Russell and Taylor 2019). The organization manages the timely deliveries by the use of fleet vehicles for the customers. Through the use of strong inventory management the organization can easily trace the available products so they can deliver the products on time. The organization is offering the home deliveries of the food and drinks so that the customers can order via the sites and get the products. The people can order the lunch at home and save the time. The organization has changed the whole delivery experience after the pandemic. The fast deliveries can provide the products on the same day which is resulting into the loyal customers' base (Queiroz et.al, 2021). The delivery process has changed the relevance of the households in the UK. The organization has been a part of the daily schedules of the people due to it the delivery services has emerged. This can create a smoothness in deliveries that is essential for the brand.

The industry has founded delivery in year 2021 accounted for £2 in every foodservices. The delivery services expected to reach £13.3bn in this year. The continuous opportunities have grown after the coronavirus lockdowns. The 29% of people occasionally contain the soft drink which includes the dink and food for the customers. The drink and food delivery are expected to grow in the year 2025 by the 5.3%. There is more opportunity to the growth and long stability in the emerging market. (Delivery and takeaway services driving permanent soft drink revenues in foodservice, 2023) This can be beneficial for the organization and create the good clientele base for the organization. The delivery system of the Britvic Plc. is mainly depends on the software and technology application with the use of optimisation, management and some delivery activities. This also functions with the communication system which needs to be centralized. This can help in engaging the procedure of the delivery to communicate via the single and online platform. The organization operates in the multiple local channels, which focus on the more sell. The brand delivers the products with the networks of independent bottling partnership which helps in packaging, manufacturing and distributing the final product delivery (Meredith and Shafer 2023). The Britvic Plc. sends the products to the marketplace and the distributor sell the final beverages to the customers. This can create the flawless deliver experiences to the customers within the time and help in enhancing the customer loyalty.

Models and framework:

Six-sigma:

By making use of the model it has been identified that the need of delivery and can be effective for the organizational needs. This improves the business process by decreasing errors & defects and increase the efficiency and quality (What is Six Sigma: Everything You Need to Know About It, 2023). However, the limited resources and resistance change can directly affect the delivery schedules and this can reduce the customers as well. With the poor execution of the plan can be a biggest hurdle to achieve the organizational goals and reduce the band image as well.

Key performance indicators (KPIs):

For making use of the Key performance indicators to timely deliveries and enhancement in the orders which can be possible by appropriate benchmarking. This can evaluate efficient procedure of the delivery, which is curial for the organization. On the other hand, The KPIs can be time consuming and need lot more cost than any other model (Tönnissen and Teuteberg 2020). This might be ministered if it is not used on the appropriate manner, which is not good for the organization and comes with the drawbacks. This can lead to the inaccurate results for the organization and directly affect the organization.

SCOR (Supply chain operations reference model):

The model can help Britvic Plc to offer the perfect supply chain management for efficiency, reliability and consistency. This supply chain management is mainly focused on the organizational services, hardware and software, products (Fahimnia et.al, 2019). This improves performance in some areas such as return, delivery and source. This can increase the reliability in the organization which is important. However, the model is totally based on the linear and structured approach for the supply chain management. This can lead to adopt the change and unexpected events which comes with the difficulties.

The organisation uses the inventory management affects the cost and resource of the Britvic's which is not good for the efficiency of the organization. The organizational efficiency to the timely deliveries can directly affected by the reliability. This can reduce the customer base and result in the unsatisfied customers which can reduce the brand image.

2. Comparing And Contrasting The Organisation's Delivery Systems As Well As Processes With Another Organisation

The Coca-Cola and Britvic Plc. are competitors in the beverage industry and both have the best delivery processes and have the effective product ranges.

• Britvic Soft Drink Ltd.: The organization is mainly focused on the distribution channels and centres which can work with the fleet transportation through vehicles. The main concern of the organization is timely deliveries to the customers which can make the customers happy. The organization utilise the approaches for the timely deliveries which is crucial for the organization to work with (Holmström et.al, 2019). The Company provides the deliveries in time to make sure about the customers satisfaction about the product and delivery. The organization is emphasising on the order efficiency on the time.
• Coca-Cola: The organization operates in the more than 200 countries and it delivers the products via networks with the consolidated bottling. The organization is depending on the third party for the delivery and it is the main lack point of the organization. The organization makes use of the effective management of inventory which can track the available products (THE COCA-COLA SYSTEM, 2023). This also ensures about the need of the more products and help in fulfilling the demand of customers. The organization is wholly dependent on the third party which can create the late deliveries of the products. The organization is mainly focused on the customer satisfaction by giving them the needed products.
• Comparison: The companies are the key players in the industry of cold drink and popular in the global level. The organisations are mainly focused on the distribution centres to provide the products to the customers. The Britvic use the technology to make use of the optimization on the global level (Helo and Hao 2019). The Coca- Cola uses the traditional manner to optimization which is not effective for the organization and can increase the hurdles. The Britvic has the strong fleet management on the internal bases and emphasis on the capabilities of the products. The organizations have the strong and effective delivery processes which can increase the customer base. The Britvic uses the power of technology and boost the delivery processes. The Britvic is demonstrating on the localised operations to increase the delivery procedures in the global level. The Coca-Cola needs to focus on increasing the effective operations for the customer satisfactions about the delivery systems. The delivery time of the Britvic is accurate and delivery the products in time which is helping in increasing the customer base. On the other hand, the Coca-Cola is also offering the timely deliveries to satisfy the customers' needs on time. Both the organization is more concern about the effective delivery processes. The Britvic Plc. is focused on the effective delivery operation to fulfil the demand of customer within the time. The organization is the working on the delivery procedure and adopting the technology to advancement in the deliveries. The Coca-Cola has the wide network which allows to identifying about the accurate time of deliveries. This can help in organization to boost the deliveries services. While the Britvic focused on increasing the customer base and network. The organizations can work on the satisfaction of the customers demand and requirement.

3. Providing Specific Recommendations To Enhance Delivery, Performance, And Design Using Theory-Based And Industry Best Practice-Based Justifications

The organization can increase the delivery and performance via adopting some approaches which can be possible by offering the simple and easy deliveries. The organization can invest in the right delivery equipment and vehicles. This can help in increasing the delivery procedure and beneficial for the organization. The organization can work on the performance metrics and can have regular feedbacks from the stakeholders, consumers (Ivanov, et.al 2021). This can help the organization to find out the improvement areas and work on them. By implementing the culture of improvement to improve the processes can adopt the changing preferences and needs of the customers. The organization need to streamline the internal procedure for having the greater efficiency for the customers. The organization can focus on making improvement in communication in the warehouse so it can put positive impact on the customer delivery processes. The organization can work on more things to boost the delivery procedures.

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• The Britvic should focus on investing in the advancement of optimization of software which can make better routes for the delivery. By making use of the emerging technology, this can offer the traffic data. This can make smooth delivery processes and clear route for products deliveries. The organization ought to align with the best practices to improve the management of logistics. This can help in minimising the cost for transportation and offer timely deliveries. This is the crucial aspect for the organization.
• The Organization ought to work on the cross docking to minimise the cost of inventory which can help in fulfilment of the deliveries and efficiency. These facilities can include the transportation from the direct vehicles. This also can reduce the storage in the warehouse which helps in saving time and space on the same hand. The Cross docking can help in accelerating the products or goods deliveries. This can also help in reducing the inventory storage cost which is beneficial for organization. These can help in reducing the shipping cost, labour cost and lower the risk of the spoilage and damage products.
• The Britvic needs to work on the regular collaboration with the stakeholders and suppliers and enhance the supply chain. The collaboration with the distributors can help in minimising the fluctuation demand and reduce the risk of the supply chain. The collaboration also can help in encourage the transparency and be proactive for the organization. The professionals can regularly meet with the sourcing team and suppliers to improve the relations which are beneficial for the organization. The organization should focus on the establishing the key performance metrics which can help in identifying the delivery procedures.
• The organization ought to begin the KPIs which can help in the continuous improvement to boost the performance and procedure of the delivery. This help in balancing the indicators which needs to be used to make sure about the crucial elements are measured. By establishing the KPI driven culture, which is important for the organization. By having regular initiatives for the improvement can improve the deliveries. The organization should be aligned with the KPIs which is important aspect. By making use of the six sigma model the organization can reduce the waste in the deliveries. The approach is linked with the principles of the theory based which can help in improving the methodologies. The organization must work on timely deliveries rates and accuracy in the order; these are the main KPIs for the organization to boost the deliveries services.
• The Britvic ought to invest in the eco-friendly and sustainable procedures of the deliveries. The Organization can work on the sustainable processes of the deliveries which can be helpful in the increasing the eco-friendly practices. The sustainable practices help in increasing the eco-friendly deliveries. The company need to use the biodegradable, minimalistic the design of the packaging and reusable. This help in reducing waste and make sure about the packaging materials which are eco-friendly as well. This can enhance the loyalty of the customers and increase the brand image as well. Nowadays the customers are more focused with the eco-friendly products. Through the process the company can gain the benefits from the market. This also can improve the supply chain management which is aligning with the sustainable practices. By implementing the practices within the Britvic, this can boost the customer base of it.
• The company should asses the delivery performance metrics which helps in improving the lack areas of the organization. The organization ought to develop the culture of continuous improvement to improve the operations. By adopting the technology the customer needs can be identified and helpful in streamline the operations. The organization can exchange the data with the stakeholders and suppliers via the EDI and this can keep the customers informed. By doing regular market research can improve the customer delivery processes.

These recommendations can be implementing by the organization to boost the systems of the deliveries and effective for the organization. The suggestions are theory and industry based with the justifications about all the recommendations.

Conclusion

By summing up the report it delves into the current process and systems of the Britvic Plc. The organization is mainly focused on the achieving the organizational goals to fast deliveries procedures. The organization uses the technology to boost the deliveries. The services are aligned with the distribution centres which deliver the products to the customers for the sell. The organization offers the deliveries at the door steps of the customers which is the best delivery offerings from the Britvic Plc. The report focuses on the effectiveness of the delivery systems by evaluating the models and framework such as Key performance indicators, Six sigma and supply chain operations model. The report emphasise on the comparison between the Coca-Cola and Britvic soft drink Plc. These organizations are mainly popular in offering the beverages. The organizations are working on the enhancing the delivery systems for the customers. The report demonstrates on the recommendations to improve the performance, delivery and design. The organization can adopt the emerging technology to boost the service offering and delivery facilities to satisfy the consumers. The organization can improve the regular deliveries by having the feedbacks from the customers which can provide the areas for improvement. The organization should adopt some approaches for enhancing the delivery services. The company should adopt the sutinbale friendly practices for improve the delivery system.

References

Books And Journals

• Cole, R., Stevenson, M. and Aitken, J., 2019. Blockchain technology: implications for operations and supply chain management. Supply Chain Management: An International Journal, 24(4), pp.469-483.
• Fahimnia, B., Pournader, M., Siemsen, E., Bendoly, E. and Wang, C., 2019. Behavioral operations and supply chain management–a review and literature mapping. Decision Sciences, 50(6), pp.1127-1183.
• Helo, P. and Hao, Y., 2019. Blockchains in operations and supply chains: A model and reference implementation. Computers & industrial engineering, 136, pp.242-251.
• Holmström, J., Holweg, M., Lawson, B., Pil, F.K. and Wagner, S.M., 2019. The digitalization of operations and supply chain management: Theoretical and methodological implications. Journal of Operations Management, 65(8), pp.728-734.
• Ivanov, D., Tsipoulanidis, A., Schönberger, J., Ivanov, D., Tsipoulanidis, A. and Schönberger, J., 2021. Basics of supply chain and operations management. Global Supply Chain and Operations Management: A Decision-Oriented Introduction to the Creation of Value, pp.3-19.
• Meredith, J.R. and Shafer, S.M., 2023. Operations and supply chain management for MBAs. John Wiley & Sons.
• Queiroz, M.M., Fosso Wamba, S., De Bourmont, M. and Telles, R., 2021. Blockchain adoption in operations and supply chain management: empirical evidence from an emerging economy. International Journal of Production Research, 59(20), pp.6087-6103.
• Russell, R.S. and Taylor, B.W., 2019. Operations and supply chain management. John Wiley & Sons.
• Tönnissen, S. and Teuteberg, F., 2020. Analysing the impact of blockchain-technology for operations and supply chain management: An explanatory model drawn from multiple case studies. International Journal of Information Management, 52, p.101953.

Online

• Delivery and takeaway services driving permanent soft drink revenues in foodservice, 2023. Online. Available through <https://www.britvic.com/our-news/performance/delivery-and-takeaway-services-driving-permanent-soft-drink-revenues-in-foodservice/>
• THE COCA-COLA SYSTEM, 2023. Online. Available through https://www.coca-colacompany.com/about-us/coca-cola-system
• What is Six Sigma: Everything You Need to Know About It, 2023. Online. Available through <https://www.simplilearn.com/what-is-six-sigma-a-complete-overview-article#:~:text=Six%20Sigma%20is%20a%20set,3.4%20defects%20per%20million%20opportunities.>