32126 Pages
6537 Words
Introduction Of Research Project Tourism Is Related To The Covid
Research background
Any country which has an important and beautiful geographical significance can attribute its GDP to the tourism sector. The country UK is not an exception in this case cause the UK has a significant amount of GDP coming from tourism. In the year 2019, the whole world witnessed the crucial situation of Covid19 pandemic. Not only has it affected the lives of people but it also has various business sectors including tourism and travels. The fear of contamination and the lockdown rules totally stopped the tour and travels services in each and every country. Most of the country's government had stopped the airline, railway, and other transportation services which definitely affected the tourism industry. The people were isolated and had to follow the covid 19 lockdown rules. As a result of this the tourism industry suffered a great loss and so as the country's GDP
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Research And justification
After Covid19 ended and the world slowly entering into its normal era the tourism industry is still facing a lot of challenges. The main reason for this is the fear of contamination as covid19 virus is constantly mutating. people are still in fear that they might be affected by the virus if they travel abroad or even inside the country. people are uncertain about their safety and are constantly questioning if the tourism business would be able to justify their needs and can look after their safety standards. The main aim of this research is to help the tourism industry to understand these fears and needs of the people so that they can provide them with the best solutions and thus can grow as an industry.
That is why the topic, of tourism related to covid19, has been chosen as it has a lot to improve and focused on. In the research, the impacts of covid 19 on the tourism business have been discussed. The research also focuses on what are the measurements and tactics that a tourism business company has to follow in order to mitigate the challenges left by the covid19 pandemic. The challenges which the covid19 pandemic has brought on the tour and travel company has to deal with extreme attention and care. These things are also discussed in this particular research paper to highlight the challenges and their impacts.
Research aim and objectives
Aim
The research aims to evaluate the impact of covid 19 on the tourism sector.
Objective
- To discuss the effect of covid 19 pandemic on the tourism sector.
- To understand the challenges faced by the companies in this sector due to covid-19.
- To develop methods to improve the position of the tourism sector in the post-pandemic era.
Research Question
- What is the effect of covid 19 pandemic on the tourism sector?
- What are the challenges faced by the companies in this sector due to covid-19?
- How to improve the position of the tourism sector in the post-pandemic era?
Research Outline
The research paper focuses on the literature review of the topic where the seminal and contemporary literature concerns have been focused on while providing them withrelevant debates and alternative perspectives that have been outlined and critically discussed. Then the research shall discussthe research method used to mitigate the challenges and risks faced by the tourism industry after the covid-19 pandemic.Then the research shall discuss the key findings of the topic which discusses what kind of challenges have been found during this research and also what are the solutions that are found. These findings have to be practical enough and need to justify the chosen topic. Then the research shall be concluded with an overall view of the project which definitely includes the possible solutions and strategies that can be beneficial in restoring any company's reputation and target sales after the covid 19 pandemic.
Chapter 2: Literature Review
Effects of covid 19 on tourism sector
This particular point is basically an overview of the research work that has been chosen and, in this case, it shall focus on various aspects of the topic, tourism is related to covid-19. There are a lot of tour and travel business companies in the country UK and all these companies are suffering a lot since the time when covid19 hit the world. As stated by Huang and Wang, (2023), the tour and travel business were shut down for almost 2 years and the company's employees were affected so significantly cause the businesses were shut down and could not gain any profit. Most of the employees who were engaged with the tour and travel business companies became jobless during the covid-19 pandemic. As a result of this, these employees shifted to another profession to earn a living which definitely impacted the tourism business industry.
People always have a fear of contamination even if the pandemic is over but the coronavirus is constantly changing and mutating its form. As a result of this people are scared that it may happen that the world can see another wave of covid-19. This constant fear has stopped them from going on vacations especially abroad. People are not at all sure that the tourism companies can meet the needs of the customers and can look after their safety measures including their tickets, hotel booking, and sightseeing. As stated by Kock et al. (2020), it has become really difficult to meet the safety needs of the customers cause different countries have faced different situations and scenarios during the covid-19 pandemic. If a customer wants to travel outside the country then the tourism company has to become extra careful and aware of the situation.
The price rise of essential things has also impacted the tourism industry cause most people may not be able to bear the expenses after the pandemic. Airline tickets and railway tickets have become too expensive after the pandemic this is also a reason that people are not going on vacations as much as they used to go before the pandemic. As discussed by Park, Kim and Kim, (2022), a lot of people lost their jobs during the pandemic and a lot of people had to shift from one job to another in order to earn a living and this shows that most of the common people of a country are struggling to meet their daily needs and necessities. This naturally impacted the entertainment industry as well as the tourism industry as the tour and travel comes way later after the basic survival needs such as food, shelter, and clothing. People with poor health conditions cannot travel easily after the covid19 pandemic as low immunity can increase the risk of contamination. As a result of this old people and people who have kids or infants have to think twice before they decide to go on vacations. This is also a reason that the tour and travel business companies are running at a loss. When the covid 19 hit the world and the entire world went into lockdown mode the import and export business was almost shut down. As stated by Farzanegan et al. (2021),many a country stopped their ports and airlines to avoid contamination which resulted in a lack of basic resources. Even after the pandemic is over many a country has still not imported and exporting in the way they used to do it before. The lack of resources has also impacted the tourism industry.
Challenges faced by the tourism companies
As discussed in this previous point the effects of the pandemic covid19 are enormous and the way it affected the tour and travels business it is too difficult to meet the targeted sales and revenues. Tourism companies need to rebuild their market reputation in order to fulfill their market needs. There are a lot of challenges that tourism companies are facing and all the challenges are the consequences of covid19. Most of the people are not going on vacations due to the fear of getting contaminated with the virus. As stated by Vaishar and Š?astná, (2022), the old people and the kids are in constant threat of getting affected by the virus easily. Tourism companies find it so difficult to meet the needs of the safety measurements of their customers. Different country has faced different situations during the pandemic, some countries were affected by a larger context and some counties faced very minor problems and difficulties. Any customer who wants to go abroad has to be taken more seriously as their safety is a matter of concern for the tourism company. And tourism companies find it really difficult when they have to analyze the current scenario of another country to where their client wants to travel.
It is really difficult to know about another country's contamination rate, safety protocols, and standards. This is really challenging for the tour and travels companies to handle and meet the needs of the customers. A lot of employees who were associated with tour and travels company lost their jobs during the covid19 pandemic and many chose another profession to earn a living.As a result of this, there arose a scarcity of human resources for the tour and travels companies and they are unable to find efficient employees. As stated by Bakar and Rosbi, (2020), many a newcomer does not want to apply to the tourism industry with the fear that coronavirus may return in a new form and impact the industry again. Naturally many tourism companies are running out of efficient employees to handle their business. After the covid19 pandemic, the world has witnessed a huge amount of price rise in the market. Due to the price rise, air tickets, and railway ticket prices have become too high that the tourism company finds it difficult to fit these ticket prices within the budget of the customers. As covid 19 has impacted even the import-export business their resources are also restricted for the companies. As stated by Baum and Hai, (2020), without good-quality resources, companies struggle to meet the needs of their customers. These are the challenges that tourism companies are facing after the covid19 pandemic.
Possible solutions in post pandemic era
The challenges made it really difficult for tourism companies to meet the sales target and revenue goals. In order to mitigate these challenges given by the covid19 pandemic companies need to focus on what can be possible solutions for the challenges that they are facing. In order to solve any problem, the company to first find out what are the impacts of the challenges and how it is affecting various areas. As stated by Wassler and Fan, (2021), the companies have to first focus on their safety standards and protocols as most people are concerned about their health and safety. In this case, the tourism companies need to align with the railway and airlines which are following the safety protocols in such a way that it does not affect the health of the customers. The companies also need to align and collaborate with those hotels and restaurants which can give the customers the best experience while following the safety protocols all the staff should be monitored if they have a fever or not, and the staff need to be vaccinated and has to wear facemask always.
These things can ensure the customers that the tourism company has done justice to their needs and that their health has been kept as the utmost priority. The tourism company needs to analyze the situation of a country before sending any of their customers as it may happen that covid comes up with another wave and the customer got stuck in another country. Thus, it became the responsibility of the company to ensure the entire safety of the customers. The companies are also facing a scarcity of employees or human resources. As stated by Kim and Hall (2022), in this case, the companies need to focus on digital marketing and social media influence in order to attract more people to the industry.The companies needed to recruit efficient employees who can fit into their allocated jobs perfectly. The companies have to align with those railway and airline industries which can provide their best services at reasonable prices can ensure that the budget of their customers is in control.As stated by Bae and Chang (2021), the company needs to ensure its supply chain and resources in order to maintain its market reputation and meet the needs of the customers.
Literature Gap
There is a gap in this particular research paper which is associated with the future scope of the research. As the tourism industry is a constantly growing industry there is a lot of scopes of this research. Covid has impacted the tourism industry in such a way that the industry is facing a lot of difficulties to grow and attract customers. As a result of this entrepreneurs are not that much interested in the tourism industry and in this case the research can help them understand how they can mitigate all the risks related to this industry so that there can be more entrepreneurs coming up with new tourism companies in the future. As stated by Woosnam et al. (2021),the stakeholders are also not very much interested in investing in tourism companies after the covid-19 pandemic. Hence, the research can also help in engaging stakeholders and how attract them to invest in tourism businesses. In short, the research can be a light to show the possibilities of how the tourism industry can grow and what are the perks of being in this industry.
Theoretical Framework
Scientific Management Theory
This particular theory is based on how the key concepts can be identified and then it needs to evaluate and explain relevant theories based on the topic. It also focuses on the research that fits into the given topic. The research started with the background of the topic which actually can help in understanding what are the key concepts of the research. The research objective and aim to try to justify that the topic has been evaluated and the research justification shows that the topic tries to explain what it demands. As stated by Ioannides and Gyimóthy (2020), the research tries to present different theories and methods to evaluate how tourism is related to covid19 pandemic. Different methods have been presented in order to identify what are the challenges that the tourism industry is facing and what are the practical ways to mitigate those challenges and risks after covid-19 pandemic.
Lewin's change management model
This model can help in the development of innovation in the companies. The research is also focusing on the overall impact on a country's GDP which relies on tour and travel businesses. Thus, the particular research tries to justify the chosen topic which is, tourism related to covid-19 as the research fully focuses on how the covid-19 pandemic has impacted the tourism sector so badly that there are fewer chances for new tourism industries to grow. As stated by Rogerson and Rogerson (2020), the model provided and the arguments not only show the impact of covid19 but also provide different methodologies and practical solutions which can help the tourism industry to grow. There are also methods and solutions which can help tourism companies to meet their sales target and revenue goals and also can help in building a good reputation in the market to engage more customers.
Figure 2.3: Lewin's change management model
(Source: Rogerson and Rogerson, 2020)
Chapter 3: Research methodology
Research approach
The deductive approach was an approach in science where the researchers confirm the theories and or the test approaches. It was aimed that deductive research was creating the new theory that developed existence theory. It was based on logical approaches that can progress from general ideas to specific conclusions. The deductive research can start with the general conclusion and also on the observation and how to overcome the situation that had been improving all the bad situations that can be affected all the things and also maintained the development of the travell and also the tourism. When the deductive theory was conducted the major things had been maintained accordingly. As discussed bySharma and Nicolau (2020), this thing started with the existing theory and also on creating problems to be solved. The problems were low cost, all biological life dependency and the other was a hypothesis based on the existence theory that can be solved by the government as well as the people also.
Research design
The descriptive design has been followed in the development of the travell and tourism of covid 19. The main design of this research had to look at the condition that which people can behave. The main design of this was to overcome the situation was be the development of hospitality and also helped the health care facility. As discussed byWachyuni and Kusumaningrum (2020),the government can look out for the situation that makes the people less afraid of this case. The health facility was maintained on that situation that if any people can face the problem the government had been looking out for this situation and make the situation can be more fruitful that the people can freely move on travell and enjoying while traveling. The design can be maintained in this way so that everyone can be freely moved in that situation and anyone can not be affected by the virus. Social distancing. mask, gloves wearing and hand sanitizing were essential while traveling. The people were very much aware of this condition and very much safe for that condition they were faced with.
Research Philosophy
positivism philosophy plays a very crucial role in the research methodology on the travell and the tourism of the spot. The main advantages of the positivist philosophy were that researchers can cover all the situations that can be spread a wide range. It was a well-designed structure that on mainly focused on the discussion. As stated by Kim Seo and Choi (2022), the positive belief was that from was coming from the laws and rules that were followed. In the positive research methodology, the laws that were followed was authentic and more fruitful for the visitors. Other than by the use of these techniques gained knowledge of how the whole technique was go on and what positive method can be used for doing this purpose and how can be maintained and going on this going process. The main role of the positive philosophy method was how the whole strategy can work and how it can be implemented by the researcher.
Ethical consideration
Ethical consideration was the set of principles that guide the research and practice and also the designs. This principle was on the informed consent, anonymity, potential and also effect on the harm and also improve the result communication. The main advantages of the main consideration were to protect against the right to research and also enhance the whole situation and maintain the scientific research. As discussed by Huang and Wang (2023), the main ethical consideration was to maintain all the rules and the regulation of the covid 19 situation that may lead to affect normal life. Maintaining the whole situation that can be conducted by the country, the rules and the regulation that was given by the country can be maintained by the citizen as well as by the visitors also.
Data collection method
The secondary methodis a very critical statin that can hamper the whole system of the environment and also falls down the whole economic imbalance. The whole sampling was collected from the 15 articles and as well as collected from various books and journals and the authentic website that can help out for this research. As discussed by Kumar and Nafi (2020), all sources from which it can be taken are authentic and their validity can be maintained properly. As discussed byHoqueet al. (2020)the whole things that can be taken from the authentic website and Google Scholar can help out in overcoming the situation.Google Scholar the various information taken from them that is in google scholar and the Web of Science and was that published in 2020 and 2021. Different websites, pages, and journals, books, google scholar give authentic data for improvement of the travel and tourism. That is, to begin with, some keywords include pandemic tourism, avoid virus tourism, pandemic tourist, and coronavirus tourist. In order to improve the condition, the government can give some rules and regulations, that can better develop the situation. The coronavirus pandemic can create a very large amount of fear for the people and people cannot want to travel to other states or countries.
Data analysis method
Thematic analysis of the whole approach can be taken from the authentic resources that can help out in making this research study. All the resources were taken from authentic website, books, and journal that was published from time to time, and that make me do the whole thing accordingly. As discussed byZhonget al. (2020),the journal was published on different websites and made to help out to do this job accordingly. The journal was very authentic and the value that was mentioned here was very authentic also. In some cases, the publication was quite had limitations that in reality that cannot be done perfectly fully and this can be hampered all the situations for travel and tourism. In the rural area, tourism can contribute to the development of the economy and society of the rural community as well as villagers. Hence, the whole resources that come from travel and tourist spots are very much effect by this pandemic situation. For improving the situation, the various step can be measured to fix it. In order to early literature research method on COVID-19 and tourism and several steps that suggested by the following.
Chapter4: Findings and Analysis
Findings
Theme 1: The outbreak of the pandemic has affected the revenue of the tourism sector in the UK
Covid 19 created a very worst situation in travel and tourism. The pandemic situation of covid 19 created a very worst situation on various basis, hospital daily lifestyle food habits and also include in travel and tourist spots also. It created a very bad situation in this travel and tourist spot. The whole economic get hampered by this pandemic condition. All resources that come from the travel and tourist spots get very much hampered. As discussed byMatiza (2020),the economy is falling down day by day for this condition. The people lose their job so they cannot set their lifestyle like their previous situation. Still, now various areas are not overcome by this situation. The people who lost their job are very much affected by their economic background; people do not have food for leading their lifestyle accordingly.
Theme 2: Covid 19 has changed the expectation and interests of visitors
The covid 19 was very much affected travel and tourism and that can affect the situation.Within covid 19 theSystematic analysis had two areas that related to and affect the physiological effects of the pandemic situation that in prevail the sample. First was the well-being and mental health and also the emotional health of the people. Another important behavioral function was travelling behavior which can be the riskiest full of traveling. As discussed byNdouet al.(2022),the behavioral factor also can affect the people as well as the travel and tourist spot also. This can affect all the disasters of the growth and development of the travel company. During this situation, people may afraid of this condition, and hampered the whole tourist spot and travel industry. The whole resources that come from the travel agency was may hampered. It was the very worst situation that the economic condition may fall down day by day. The whole situation was very affected by this condition.
Theme 3: The outbreak has affected the profitability of tourism in the UK.
The pandemic situation on the visitors makes the visitors afraid and affects the whole situation in this condition, the travel and tourist spots were very much effective in this situation. The whole resources were very much fall down by this condition and the person people were very much afraid of this condition. The people did not go through the travel or associated on a tourist basis. They were very much afraid of this pandemic situation, whether it was economic or behavioral or social and or cultural things. The whole situation was very much worst day by day and the whole resources get affected by this. As discussed byOrîndaruet al.(2021)the situation was worst day by and the whole thing and the situation get worse day by day. The economic condition was very much affected economically and also the social also.The fear also includes the uncertainty of life, falling down the economic and social development, and also fall down the health sector. The condition very much affected the daily lifestyle and also in the social life and cultural life. That makes the situation can hamper the quality of life.
The situation was very much affected by the pandemic situation. The whole country suffers from lots of things that may affect their lifestyle hampered. The condition was worst day by day and the situation also be affected day by day. The whole resources were fall down due to this bad situation. People get very much afraid and try to overcome this situation. A large number of resources came from the travel and tourist spot. In that condition, people became afraid of traveling from the other country or in the other area. As discussed by Guridno and Guridno (2020) his may hamper the whole country's economic situation and the country cannot get overcome the situation. In that case, whole the system was very much affected and the condition became worst and worst. The whole resources were very much falling down day by day.
Discussion
In order to develop travel and tourism conditions the government should base on the SET theory which is the social exchange theory. It is the study that can develop the present study that is descriptive and the correlation and casual inquiry that was conducted by the survey technique of the government. In order to improve the growth and development of this sector that is travel and tourism the government should take effective measures. The rules and the regulation should be maintained by all the people who are involved in travel and tourism. Everyone can maintain the rules and regulations for development of the travel and tourism. The research method can take from various websites, from various books, and journals that can help me to find out the research appropriately.
The whole situation can be maintained by the country's government. All the rules and regulation that was created by the government can be strictly maintained by the visitors and by the government also. The rules and the regulation that was created by the government was strictly followed by the citizen as well as the visitors who had traveled to that country. As discussed by Toanoglou Chemli and Valeri (2022), the wearing of the mask and rapid hand sanitizing be done thoroughly and also maintained distance so that one cannot be affected by the other one. The whole thing can be maintained under the government of that country that was the UK. The rules and the regulation that was implemented by the government should be maintained by the citizen as well as the visitors also. No one can affect by another one. Everyone can maintain social distancing and no one cannot be affected by the other one. This was a very crucial role and put all the rules and regulation that was implemented by the government and made the discussion by the travel and tourist spot.
Chapter5: Conclusion and Recommendation
Conclusion
Global tourism has been significantly impacted by the COVID-19 outbreak. Travel bans, lockdowns, and border closures brought on by the pandemic caused a sharp drop in both domestic and foreign tourism. To stop the virus's spread, governments around the world enacted measures like travel restrictions, mandatory quarantines, and the shutdown of tourism-related enterprises. The pandemic has caused severe harm to the tourism sector, which once provided many countries with a significant portion of their income. Numerous tourism-related businesses have closed as a result of a decline in tourist arrivals, revenue, and employment opportunities in the industry. Airlines, hotels, tour guides, and restaurants have all been severely impacted, and many have had to let go of staff members. Additionally, the pandemic has altered how people travel. People are now more careful when it comes to traveling due to the potential of infection, and many have chosen to cancel their excursions or travel locally. Virtual travel is also on the rise, with plenty of individuals adopting technology to visit various locations virtually.
Linking with objectives
Linking with Objective 1
Despite the pandemic's hurdles, the travel and tourism sector are gradually rebounding as some nations reopen their borders and relax travel restrictions. In order to promote the rehabilitation of the tourism industry, governments, and tourism organizations are putting into place strategies like immunization programs, health protocols, and financial aid. Additionally, the pandemic has altered how people travel.
Linking with Objective 2
People are now more careful when it comes to traveling due to the potential of infection, and many have chosen to cancel their excursions or travel locally. Virtual travel is also on the rise, with plenty of individuals adopting technology to visit various locations virtually. Despite the pandemic's hurdles, the travel and tourism sector are gradually rebounding as some nations reopen their borders and relax travel restrictions.
Linking with Objective 3
In order to promote the rehabilitation of the tourism industry, governments, and tourism organizations are putting into place strategies like immunization programs, health protocols, and financial aid.
Recommendation
- In order to improve the situation, the government takes more rules and regulations for the development of the whole condition and that can also be fruitful for the citizen or the visitors also.In that case, traveling in various areas is very luxurious to the people who cannot effort for traveling.
- The companies in this sector can take the whole situation and also maintain the rules and regulations that can be implemented by the government.
- After covid Covid19 ended they were a scarcity of employees or human resources which made the condition worse. Wearing the musk properly and hand sanitizing maintains the social distance also maintained by the visitors and the citizen also.
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