Research Project Of Amazon Company Case Study Sample

Introduction Of Research Project

1.1 Background of the research

The Covid 19 pandemic changed the whole lifestyle and scenario of the whole world, from single person to business everything got affected hugely. However, with each passing time it became more important to make plan and strategies to recover the damages it caused. Every organisation has their own plan to recover its business after the Covid pandemic (Castro et al. 2020). The proper implementation of the plans and strategies can help in bringing back the growth and profit margin, especially in the case of Amazon.

Integrated response and recovery initiatives

Most of the company's business is affected during the Covid pandemic. Hence, many types of strategies are applied by the company to fulfil the gap. Here, Amazon is the chosen company that was damaged during the Covid pandemic (Aniket al. 2021). This company wants to recover its business then takes many strategies and methods. Here, the research study will be discussed how to recover this company after the Covid pandemic.

Examples of disaster recovery planning models

Disaster recovery is a process that helps to recover a business after damage. During the covid pandemic, many companies have been affected by the pandemic. As a result, many types of disruptions occur in every industry. This research proposal will be explained which method is used by this company for utilizing their situation (Pandey, 2021). Amazon is a multinational company that expands its business in the worldwide market. Hence, this company was affected during Covid so applied many methods that helps to improve this company's productivity. This company applied backup methods that are easier to recover business. All data are backed up and tries to recover these weak points.

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1.2 Research Aim and Objectives

Aim

This research study aims to recover the business process of Amazon after the Covid pandemic.

Objectives

• To understand the business process of Amazon after Covid pandemic.
• To analyse the strategies that help to improve this company's business during Post pandemic period.
• To evaluate information about the company disruptions during the Covid pandemic.
• To understand many procedures that is applied by the company during a Covid pandemic.
• To recommend further strategies that can be effective after Covid.

1.3 Research Questions

• Question 1: How the company has overcome the loss occurred due to Covid pandemic disruptions?
• Question 2: How strategies have been applied to this company to improve company productivity?
• Question 3: What affect the company has faced during the Covid pandemic?
• Question 4: What are the procedures applied to recover the company during the Covid pandemic?

1.4 Research Hypothesis (Null and alternative)

Null hypothesis: The pandemic laid huge impact on the development of Amazon and affected the overall business.

Alternative hypothesis: The pandemic laid no impact on development of Amazon.

1.5 Research Significance

This Research study will be provided much information about the company disruptions during the Covid pandemic. Every industry faced many types of challenges during the Covid pandemic. Many types of issues occur during this time and various methods are applied by the company for reducing their disruptions (Nijhawan and Dahiya, 2020). This research study focused on how to improve this company's productivity using some tools and techniques. Much data is collected by the researcher to get much information about this company. This company's productivity is damaged during the Covid time and tries to overcome all challenges.

1.6 Research Rationale

This Research study will be conducted by the researcher and this research study will be explained Amazon's retail sector. This study will be explained how many steps are followed by the company for reducing their disruption after Covid. Many risks were faced by the company during this time and tried to overcome all aspects (Fortuna et al. 2021). Many areas are improving this company for reducing affected parts. This company wants to get many procedures followed by the company to overcome all challenges. Here, the researcher focused on how to improve this research by following some rules.

Developing recovery strategies

Many types of strategies have been applied by the company for improving this company's productivity. This company wants to fulfil the gap that was damaged during covid. Proper planning provides good results for the company. This company has followed many proper strategies and applied this. Clear the workplace and maintaining health is the basic rule of this company (Charleboiset al. 2021). After these, the company builds good communication with customers. It is very effective for utilizing this company's productivity. This company follows a time schedule and promotes its brand using some online platforms that are very essential for improving this productivity.

2. LITERATURE REVIEW

2.1 Recovery of business process

Amazon is a multinational company and this company has divided into many sectors. The retail sector is one of the important sectors of this company. During the covid pandemic, most of the company faced many challenges. This company faced so many challenges and tries to overcome all challenges (livemint.com, 2023). Many types of strategies are applied by the company for utilizing its productivity. Customers are the main part of this business so this company has followed the customer satisfaction process. Employees of this company try to fulfil all goals and build a strong customer base. Therefore, many types of processes are used by the company. Employees build good communication with customers. A good relationship is very much effective for controlling many challenges (Ranjanet al. 2021). Employees are motivating and always supported customers. As a result, customers get many advantages for improving their productivity and get good success.

Figure 2.1: Benefits of Good communication

(Source: msptraining.com, 2023)

This company always tries to fulfil customers' needs and fulfil market needs for improving this company's productivity. After the covid pandemic, this company's productivity was disrupted and its turnover is damaged. As a result, many types of unique methods are applied by the company for utilizing the retail sector. In the 21st century, most of the company used online platforms for promoting this company reputation (Sharma, 2020). This company tries to improve its brand image and maintain communication with every employee and customer. Every industry has grown its business to apply many rules and regulations and many unique strategies.

2.2 Strategies to overcome challenges in Amazon

Many challenges are faced by the company during the covid pandemic. Most companies faced these issues during this situation. After covid pandemic, every industry wants to recover its business (Crowley, 2021). Amazon faced many challenges during the covid but tries to overcome all challenges. Therefore, this company has applied many strategies and tries to recover from this situation.

Apply modern technology:Amazon faced so many challenges during the pandemic but tries to overcome this issue. After the covid, the manager of this company takes many strategies for reducing this situation. In the 21st century, the world is fully changed and transferred from offline to online. All types of work are generated using online apps and platforms. Many types of modern tools and techniques are used by the company for improving this company's productivity. Social media is one of the platforms that help to expand its business (Lindoo and Deranek, 2020). Many social media platforms help the company to recover its productivity and expand its business in the world. Many peoples are engaged in social media and tries to expand their businesses. Video marketing is one of the parts that help to promote this company's products. In spite of these, building community and advertising and promoting products are the most important part to improve this business productivity.

2.3 Issues raised in Amazon

Amazon has faced so many challenges during the covid pandemic. Many types of information get from this study about the company. Many types of authentic information get from an interview. This company faced so many issues and many parts are affected by the pandemic. Amazon is a multinational company that expands its business in the global market (Kröger, 2022). In 2020, many suppliers of this company left their job. As a result, this company has affected a lack of suppliers. Amazon is situated in the UK country so the UK economy has been damaged at this time (Rajaratnamet al. 2020). Most of the customers are diversified and change their shop. Customers cannot get their essential products with time. As a result, many customers want to change their shop. Suppliers are not working effectively during this time so this company's productivity is damaged. Employees cannot get support from a higher authority which creates a communication gap. Therefore, this company wants to overcome all challenges using some tools and techniques.

2.4 Steps taken by Amazon to meet the issue

Amazon is an international company that expands its business in the worldwide market. During the covid pandemic, this company faced so many challenges and tries to overcome all challenges (Bediet al. 2021). This company takes many procedures to reduce this situation and tries to fulfil the gap in its business. Different types of procedures are followed by the company to avoid all issues.

Be safe and believe: This Company followed these steps to save people's life and reduces expanded infection. The hygiene process is the most important part that helps to secure employees' life (Morea, 2020). As a result, customers are satisfied to see this policy. Physical distancing is maintaining this company and building a community with the help of all rules and regulations.

Improve sustainability: Amazon followed some unique methods and tries to sustainable this gap. Customers want to get a safety rule that helps to secure their life. This company has maintained its brand image and keeps its reputation.

Use Technology: Amazon applied many types of modern technology that are very much important for utilizing this company's productivity. Many online channels are starting by this company and it maintained the distance rule (Mahendheret al. 2021). Customers get products at their homes. The online transaction helps to improve the company's business. Contactless product delivery is a unique method that is applied by the company.

2.5 Digital strategies followed by Amazon

Many types of digital strategies occur during the covid pandemic. Every business industry has been damaged in this time. Therefore, every company has applied many online tools and techniques for business improvement. Amazon is a reputed company and this company applied some unique strategies (Reeves et al. 2020). Social media is a vast place where many people are engaged. Many types of people are followed many social media apps. As a result, customers are connected social media and get much information about this company. Good communication is the best way to get success of its business.

2.6 Literature Gap

This research study will be discussed the retail industry of Amazon. Amazon has faced so many challenges during the covid and the entire study will be explained this issue. Here, the research study will be done by primary qualitative theory. In this theory, an interview will be done by the researcher. Therefore, some people have engaged in this interview. Many types of authentic sources cannot use by the researcher for the primary method. As a result, websites, newspapers and others journals cannot use by the researcher. After explaining the literature review, there is one gap which can affect this segment.

2.7 Theoretical Analysis

This research study will be provided many types of information about this company. Amazon is the famous company that divided many sector. This research study will be discussed retail sector. Here, strategic management theory is applied the company (Pisal, 2021). In strategic management theory, this company applied RBT theory (Resource based Theory). This company applied in this theory for implementation of their business. Resource Based Theory has many resources that has present in this company and applied these resources for improving their productivity (Kumar et al. 2020). Many strategic management theories are very important for this company improvement. Resource based Theory is very much effective for this company business. After covid, this company faced so many challenges but applied this theory for reducing this business risks.

Figure 2.8: Resource Based Theory

(Source: sketchbubble.com, 2023)

3. Research Approach And Methodology

This research will be conducted with the primary quantitative method, with the help of this method the organization is willing to know about the flaws and the situation of the organization. On the basis of that this method will disclose the employee and manager's point of view. It will also help to know about the organizational deficiency after the covid period (Fisher et al. 2020). At the end of this project, it will be very clear that the methodology of this project will enhance the project with the interview and also with the vision of the employee and managers. This primary qualitative method explains the interview of amazon's employees and managers. This method will help this study to understand the position of the organization and enhance the project to be done (Mauéset al. 2020). Research approach and research methodology will take the main part in the study because depending on this information the whole study will be conducted. On the basis of that, the approach and the methodology will affect a big part of the study. It will also include the information which has been gathered by this process.

The approach reminds that of the primary qualitative methods and on the other hand, the methodology shows the interview. Combining these two matters will show the results of organizational person interviews like managers, employees and many others (Aranteset al. 2022). On the basis of that the methodology and the research approach will be selected. It will help to gather the information directly from the organizations stuffed.

It will also help the study make the study more informative. This study will also represent the direct connection between the organization and the study. This methodology and approach will show the perfect information about the organization (Qin and Liu, 2022). Qualitative information means gathering information with an explanation of the topic. In this study, the manager and the employees will explain the topic of how amazon recovered itself after the covid period, and what the process takes for the organization.

4. Data Collection And Data Analysis

Data collection

The data collection process is a primary qualitative process so the outcome of this method will give the descriptive. This description will help the study to understand the recovery of an organization. This study will show the recovery system of Amazon after the covid period. It will also affect the organization in explaining the problematic area of the organization. On the basis of that the data collection process may be hard to take from the organization (Strickland and Stoops, 2019). The other part of the data collection process will show the reaction of the employees and managers of the company. This study will include the management part of the organization or the recovery part of the organization so in that situation the organization has to disclose the problematic area of the organization and that will affect the brand image of the organization (de Oliveira et al. 2021). The data collection process will conduct the whole organization's recovery management, recovery planning models, developing recovery strategy, and lastly shifting focus from recovery to resilience.

All these things can help this study to collect data from the organization because this data collection process is completely based on the primary qualitative method.That is why the data can be biased at some point but on the other side, the data is completely authentic to apply in the study. It is also very important for the data collection process to maintain the security of the organization and also maintain the ethics of the organization (Morcote-Ríos et al. 2021). It will show the dependency of the organization on the interviewer. On the other hand side, this data collection process will never show the wrong information about the organization.

On the basis of that this project chooses the primary qualitative method. It means this method can give an explanation of the question on this topic. This project will be able to show the explanation of the managers and also show the employee's reaction to the organization (Rodrigues et al. 2019). After conducting the interview it is very difficult to understand the position of the organization. After the Covid period, the organization has faced many critical situations to handle. On the other hand, it is also very sure that the organization has a very big problem after the covid period and the company takes resilience to avoid the recovery process (Correa et al. 2019). The recovery process will help the organization to recover from any situation but recovery is not the only thing to take responsibility for the company in a critical position.

Interview Questions

• Which steps are followed to recover from this situation?
• What is the impact on the business during the Covid period?
• How does the organization face these problems?
• Which is more effective in this situation, recovery or resilience?
• Describe the impact on employees and managers after the Covid situation?

Data Analysis

Strategies adopted by Amazon to improve business after the Covid situation

The main strategy of Amazon has been innovative in providing customers with unique products and timely delivery services. The financial crisis of the people due to lockdowns for Covid-19 has lowered the sales of this company. Thereby, investing in pop-up advertisements in different digital media has increased the number of viewers of this company. Providing seasonal discounts, free gifts, and rewards to customers by digital companies attracts more consumers (Yu et al. 2022). Thus, strategies related tocustomer-centricity,corporate agility, and innovation have been adopted by Amazon to improve the growth of sales of Amazon. In addition, thepricing algorithm and creating customer segmentation have been indicated as the most important strategy for Amazon to progress in business.Amazon has provided the greatest scope to other business owners to have direct partnerships in order to overcome revenue loss during the pandemic situation. The commissions earned by Amazon by promoting the products of branded companies have helped in improving operational activities.

Disruptions faced by Amazon due to Covid-19

Supply chain issues, delays in the delivery of products, and unavailability of products in the pandemic situation have disrupted the financial growth of Amazon. The responses and replies given by the interview participants have been beneficial for interpreting and evaluating the risks faced by Amazon in times of Covid-19. Amazon has been spending 30% on online advertisements to increase sales revenue and improve customer engagement. The labor crisis due to health issues during the pandemic condition has made different branded companies to become standstill (Rahmania et al. 2022). Thus, Amazon has been investing billions in healthcare policies for protecting health and giving health securities to its employees for improving their economic condition. The supply crisis and inability to meet the expectations of the customers have been indicated as the hard times faced by Amazon. Moreover, the leaders of Amazon focused on offering paper towels and hand sanitizers at an affordable cost to the customers to overcome the economic loss during the pandemic situation.

Encouraging the employees to stay dedicated and meet the business goals

The leaders of Amazon have to tackle effectively the issues related to inventory and encourage employees to maintain timely delivery services. The mission of Amazon is to provide efficient services and quality products to give satisfaction and allow the population to continue purchasing decisions. The principle of strategic leaders is to recognize talented employees for retention and motivate them to stay dedicated in their job roles (Sandhya, 2023). Thus, Amazon provides a safer, more productive, and diversified working culture to its employees to increase their level of performance. This initiative has helped Amazon to obtain direct partnerships with various brands and increase the record of sales after the pandemic conditions. Amazon has been spending $1.2 billion on offering skill training programs to more than 300,000 employees.Developing logistics strategies have been effective for Amazon to maintain warehouse functioning and making delivery services steady to meet the requirements of the consumers.

5. Conclusion And Recommendation

E-commerce has proved a blessing to Amazon to improve its disruption and giving a health security policy to warehouse workers has increased the workflow. Adapting efficient strategies by Amazon leaders has allowed many companies to grow their businesses and Amazon earned huge commissions to recover losses during the pandemic condition. Maintaining health regulations in the working places by Amazon has increased employee engagement and improved hygienic packaging for attracting customers. The process of data collection has revealed that Amazon has implemented nearly 150 processes in their warehouses for maintaining cleanliness, mask requirements, and social distancing.Recovering from a critical situation is one of the biggest steps for this business organization. Additionally, Amazon applied many strategies and planning to recover its position in the digital competitive markets for increasing sales revenue. Therefore, the interpretation of primary qualitative data has proved effective in interpreting and analyzing to reach the final findings of this investigation process.

Amazon's retail market falls apart during the Covid situation. Thereby, creating unique strategies and investing in online advertisements have been helping to recover losses. The authentic information gained has provided great scope to this reach the culmination point of analysis and depicting the correct results. Adapting new opportunities and developing new policies have been effective in growing the business. Therefore, customers of Amazon have got scope to buy different branded products. The cost-effective pricing strategy maintained by Amazon and its discounts have allowed customers to make buying decisions. Developing supply chain problems can be highly effective in gaining more suppliers and distributors of products in various regions. Providing health security in the workplace can be highly significant for reducing the rate of employee turnover. In addition, preparing effective plans for mitigating unforeseen incidents can be helpful for Amazon leaders to overcome financial issues.

It will also be shown in this study how much the methodological part will help and gathering information directly from the organization is one of the most effective parts of this study. Taking out the information from the organization will help this study to understand the position of the organization and knows about the reaction of the managers and employees. It will also become more informative when the methodological part also includes the primary quantitative theory. On the basis of that this study will be concluded with full information about the study get more powerful to release this study with all information about the organization.

No study can be done without any flaws. There are always some flaws in every study this study will not be exceptional. This study will also have some flaws which can discuss in this part of the study. It will also show called recommendations for the topic. Recovering a company is one of the most difficult things to do and this study is completely based on how Amazon recovered from a critical situation after the Covid situation (Sharma et al. 2020). On the basis of that it will also show the problematic area of the study. Taking new steps always cannot give a positive impact it also give a negative impact too. These many flaws can be changed by using this part of the study (Diéguez-Santana et al. 2021). These recommendations also show the flaws of the study, in which segment this process will not be relevant or in which part this study will hamper the organizational ethics included in this part.

Recommendation 1: It is recommended for this study to not only use the primary qualitative theory but also use the primary quantitative theory to improve the study and gather more information from the common people (de Oliveira et al. 2021). This process will help the study to gather more information and include it in this study and make the study more informative to attract people toward the study. It will also help the study to be more believable for people. Primary quantitative theory shows a plus point to the study to become more believable. It will also be clear how common people feel after this situation.

Recommendation 2: It is also recommended not to gather information only from one organization. Gathering information only from the organization broke the transparency of the project. During the study, the interviewer always keeps in mind that the interviewer has to be more neutral to the organization (Román-Dañobeytia et al. 2021). Without thing that, the organization can make her own story and give it to the interviewer so, the interviewer always is alert to gather authentic information not gathering biased information. Gathering information only from the organization can mislead the study to another level. To improve that part it will be recommended.

Recommendation 3: It is also recommended that if a study happens then that study will gather much information, and then the researcher has to decide which information is good for the study and which give a bad impact on the study, it does not mean to take a decision in a biased situation (Lu et al. 2022). However, on the other side, the researcher has to provide negative and positive both effects in the study. It will take time to recognize the flaws of the study and give the proper information to the study to make it informative material.

Refrance

Book

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Websites

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