9 Pages
2328 Words
Introduction: Applying Operations Management Principles to Tourism Industry Success
The operation management is all about managing business activities efficiently for the achievement of organizational gaols and objectives. The business procedure focuses on undertaking the holistic process of improvement for getting desired level of outcome or success. This can include the better quality and faster delivery. The operations management is the daily management of the site. This is all about the physical equipment such as provide the satisfactory offerings, machinery for the customers and accept the return rate on the utilisation of the resources. The aim of the essay is to apply concept and techniques of the operation management with the variety of services in tourism. The report will delve into the input transformation output model which can function in the tourism industry. The report will emphasis on the exploring the synchronisation between the overarching business strategy and operation strategy in the tourism ventures. The report will demonstrate on the how the process design can be used to streamline the tourism experience and role of the mapping. The report will shed light on how personalisation of the consumer experiences and positive emotion of the tourists seems interrelated.
Section 1: Role of Operations and Servitization in Tourism Management
The operation management in the tourism sector include the all service sectors which is been emerged from the different principles of the operation management in the tourism. This also offers the methods in which the all day to day procedure of the business can be understood to operate together and can be interrelated with everyone. The tourism industry can work within the different systems which are important for the travel experience foe the customers. This can help in improving the customer satisfaction for the smooth operations (Huerta-Álvarez et.al, 2020). The input transformation- output can be used for determining the role and importance of the various economic value and employment, income within the tourism industry. This is focused on the tourism and analysis of the input and output can be finished for the restaurant and hotel sector. The process work with the transformation process which can develop the value based experiences for the customers. This transformation services make sure about the operation management and provide the best services with the comfortable stays. The tour guiding can help in improving the visitor experiences and offer the information.
The support function can include the function and department within the tourism industry. This mainly includes back office functions which assist other one without getting involved directly with the delivery of services and products. Further, it also includes human resources which are crucial for operation management within tourism sector. The activities within the marketing can help in attracting the customer base and lead to the increase revenue and customer's demand. The financial management help in cost control & budgeting and make sure about the sustainable practices (Wisner et.al, 2021). The HRM department emphasises on the training & recruiting competent personnel with an aim to offer high quality services to the customers. This in turn evolves high level of satisfaction among the consumers. The technology also can help in improving the overall experiences of the customers. For instance, TUI group, Visit England, Tourism concern and travel perk are focusing on the online booking and application for catering the need of the customers. This will help in offering personalised experience to the customers.
Servitization can be defined as adding the services for the product focused business which can provide the customers with the needed outcomes and sometimes when the business become the main solution focused. This sells the tangible offering such as tickets of the travel and hotel. The transformation has been crucial for the emerging tourism becvuase the travellers are more focused with the memorable experiences (Kumar 2022). For instance the Gleneagles which is the luxury hotel and it is offering personalised services with the holistic experiences for the travellers. By sharing the economy and exchange of the services offer the local experiences. These include the transportation experiences through the platforms such as Uber and Airbnb for the best experiences for the customers.
Section 2: Strategic and Operational Alignment in Tourism
The strategic alignment in the tourism industry is about the desired future which is focused on the tourism development of the tasks, goals and responsibilities for monitoring process. The sustainable tourism development concept is accepted by some of the tourism planners. The operation strategy of the organization comprehensively needs to integrate by the strategy of the organization (Krajewski and Malhotra 2022). The operations strategy is aligned with the business strategy in the tourism sector which delivers value to the travellers. For example, the goal of the organization is to offer best travel experiences to the customers with the good quality services. This is only possible with the operations strategy. The link in the business strategies and operations allow the organizations to attract the customers and increase the sustainable practices (Li et.al, 2021). The synchronization facilities in investing the decision making and support the organizational goals. This can help in increasing the reputation of the brand and profit within the travel industry.
The main two external factors of the business operations are in which it is needed by the customers and customer services. The trade-off include the operational strategy can be the customer services with the operational cost; this can directly affect the price (Synergies and Trade-Offs in the Sustainable Development Goals-The Implications of the Tourism Sector, 2023). For instance, the airline services which can reduce the cost but also can limits the on board services and reduce the service quality (Reid and Sanders 2019). The trade-offs in the performance in the tour operations, for example, the tour company which can streamline the by fixed schedules to minimise the cost. On the other hand this approach also decreases the flexibility which can change at the last minute according to the customers which can affect the customer's satisfaction.
- Ryanair Holdings PLC: The organization is budget friendly airline which is focused on the trade-off among thee service and cost for the customers. The organization is focused on the reducing the operational cost (Arintoko et.al, 2020). For minimising it the organization is focusing on the online booking which can attract the more customers. This can permit the organization to provide the lower fare and reduce the price (Ryanair Holdings Plc, 2023). This can be ended up with the additional fees with the more services and changes in the tickets.
- G Adventure: The G adventure organization is focused on the trade-off among the flexibility and efficiency. The main aim of the organization is to provide immerse experiences to the customers and memorable experiences (Gursoy et.al, 2022). The operational models are stick to the fixed dates for the departure and best packages for the tour. The approach help in the improving the cost effectiveness and preferences of the customers.
Section 3: Enhancing Tourism Services Through Mapping and Design
By understanding the experiences of the tourist can informed about the development and design of the services and products of the tourism. These services personalized as per the wide range of tourist preferences. This also facilitate for creating more innovative and diverse tourism service offering and boost the competiveness. The procedure of the designing within the travel industry focused on the systematic activities for the best customers experiences which is essential for the organizations. For instance the tour operators can be more focused on the check in processes for the customer to make sure about the best service deliveries. By standardization can help in improving the customer experiences with the transparent goals for the customer expectations (Lohmer and Lasch 2020). With the use of these processes it can boost the optimization of the resources and satisfy the customers, reduce the risk. The procedure of the standardization is crucial because it describe as creating the set of rules which can be govern by the way people in which company are expecting the completion of the tasks. This can be applied fir the task or process which is crucial for the business. These practices permit the tourism industry to increase the sustainable practices, professionalism and safety and reduce the impact on the environment.
The role of tourism mapping offers the guidance to find and identify the best sports of the tourism in the area. This also includes the interactions and some other activities within the tourism industry. This offers the overview of the journey of the customer and gains the opportunities for the travel industry. The process mapping permits the tourism organization to offer personal experiences for the tourists. The elevating visibility can allow having feedbacks from the customers and improving the visibility in the experiences of the customers. For example, with the use of mapping the organization can find out the challenges which can be faced by the customers. Such as pricing forms and booking processes which is the biggest for some customers (Legrand et.al, 2022). By making use of the mapping procedure of personalise experiences of the customers which can fulfil the needs and expectations of the customers.
By analysing the journey of the customers can be identified the personal interactions. For example, the cruise line within the tourism industry with the use of personalise activities in on boarding with the additional dining experiences for the customers. This can boost the customers overall experiences ate the cruise and help in increasing brand image. The Process mapping can offer the opportunities by creating memorable experiences for the customers (Buhalis 2019). By offering the best travel experiences to the customers can trigger the positive emotions of the customers. For instance, any theme park can make use of the mapping procedure for providing the best experiences to the customers; this can improve the customer loyalty and improve the brand image. The travel industry can visualise the customer experiences by making use of the mapping techniques.
Conclusion
By conclusion the report it delves into the principles of the operation management which balance the disciplined control of the some elements such as creative problem solving, operational efficiency and agile change management. The report emphasis on the interplay of the operational management within the tourism industry. The principles in the operational management offer the different methods for the day to day activities. The transformation output can be utilised for the customer satisfaction and determine the role and responsibilities of the travel and tourism industry.
The report put deeper insight into the synchronisation between the operational industry and overarching the business strategy within the tourism industry. This alignment is about the desired future for the industry and development of the tasks, role and responsibilities. The operational strategy is linked with the business strategies which are essential for the organization. The trade-offs in the performances involve the operational strategies include the customer experiences and focus on the customer satisfaction with the services. This also involves some of the real world examples of the G adventure and Ryanair Holdings plc. The report demonstrates on the designing the tourist experiences which are linked with the design of the services and development of the products within the tourism industry. The role of process, which is essential in the tourism industry and focused on the customer experiences.
References
Books and Journals
- Arintoko, A., Ahmad, A.A., Gunawan, D.S. and Supadi, S., 2020. Community-based tourism village development strategies: A case of Borobudur tourism village area, Indonesia. Geo Journal of Tourism and Geosites, 29(2), pp.398-413.
- Buhalis, D., 2019. Technology in tourism-from information communication technologies to eTourism and smart tourism towards ambient intelligence tourism: a perspective article. Tourism Review, 75(1), pp.267-272.
- Gursoy, D., Malodia, S. and Dhir, A., 2022. The metaverse in the hospitality and tourism industry: An overview of current trends and future research directions. Journal of Hospitality Marketing & Management, 31(5), pp.527-534.
- Huerta-Álvarez, R., Cambra-Fierro, J.J. and Fuentes-Blasco, M., 2020. The interplay between social media communication, brand equity and brand engagement in tourist destinations: An analysis in an emerging economy. Journal of Destination Marketing & Management, 16, p.100413.
- Krajewski, L.J. and Malhotra, M.K., 2022. Operations management: Processes and supply chains. Pearson.
- Kumar, R., 2022. Operations management. Jyothis Publishers.
- Legrand, W., Chen, J.S. and Laeis, G.C., 2022. Sustainability in the hospitality industry: Principles of sustainable operations. Taylor & Francis.
- Li, M., Yin, D., Qiu, H. and Bai, B., 2021. A systematic review of AI technology-based service encounters: Implications for hospitality and tourism operations. International Journal of Hospitality Management, 95, p.102930.
- Lohmer, J. and Lasch, R., 2020. Blockchain in operations management and manufacturing: Potential and barriers. Computers & Industrial Engineering, 149, p.106789.
- Reid, R.D. and Sanders, N.R., 2019. Operations management: an integrated approach. John Wiley & Sons.
- Wisner, J.D., Tan, K.C. and Leong, K., 2021. Principles of supply chain management: A balanced approach. South-Western, Cengage Learning.
Online
- Ryanair Holdings Plc, 2023. Online. Available through <https://www.globaldata.com/company-profile/ryanair-holdings-plc/>
- Synergies and Trade-Offs in the Sustainable Development Goals-The Implications of the Tourism Sector, 2023. Online. Available through https://www.mdpi.com/2071-1050/11/15/4223
