Online Persuasion Tool "FitBody" Assignment Sample

Online Persuasion Tool "FitBody" Assignment Sample

Introduction of Online Persuasion Tool "FitBody" Assignment

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Overview

Persuasion is demonstrated as the method of convincing other people to agree with someone (Aladwan et al., 2019). In the development of mobile applications, persuasive technology is widely demonstrated as the technology that is structured to transfigure the behaviours and attitudes of the users through social influence and persuasion but not through coercion (Bedjaoui, Elouali, & Benslimane, 2018). The application named “Fitbody" is software which is based on providing a reminder on how to be fit daily with a "customised plan of diet”, “physical activities and mental activities” and “goals and tracker”. The main purpose of developing this application is to accumulate information about the activities of the user. As opined by Ndulue & Orji (2021), this application can help the user to observe their progress easily with the suggestion of the activities to be done and a customised plan of intaking food. This application is designed for all the generations to remind them of the necessity of staying fit and healthy for a better and longer life.

In this recent era, the busy schedule makes the life of the people hectic which creates an issue for them to take concern about fitness. Unawareness of fitness creates severe physical issues within the human body which can be life-taking. As cited by Van Noort & Van Reijmersdal (2019), in this era of a pandemic, the public exercise organisation was closed to maintain the factors of social distancing. "Fitbody" application is a complete package where the main three concerns related to a fit and healthy body are mentioned. This application is beneficial for all the people and the older generation can maintain their body and fitness routine at home with the help of this application. Downloading this application will alert the user with fitness intentions regarding daily exercise and intake of proper food timely (Bol et al., 2019). Fitness is essential to people as exercise helps people to maintain a healthy weight and minimises the risks of emerging diseases.

The idea of developing this application “Fitbody" emerges from the fact of the pandemic situation and its impact on people's life. This application software is highly equipped with AI features and mobile intelligence operational platform. The application is made available for all Android and IOS users since mobile and social media are the most widely used device and platforms by people in recent times. "Fitbody" provides interesting features to the users where "sign-in" in the application asks for their preferences and all the minute details for a post daily reminder. As mentioned by Oyibo & Vassileva (2019), this timely reminder can help the user to focus on this fitness routine and eat healthy foods. Another interesting fact that the user can obtain with this application is that they can get the notification of seasonal changes which can be more specific and significant for the users.

Mobile application is considered specifically for this application since mobile devices are extremely handy and easy to carry for everyone. Mobile devices are more convenient to use in recent times as it consists of wide features and the user can see the fitness videos anytime wherever they want to (Oyibo et al., 2018). The users in “Fitbody" can search for any physical activities and mental activities they want to perform apart from the recommendation based on the information provided at the time of "Sign in". The diet plans reflected in the application are based on individual health but not on general characteristics. As cited by Drosatos et al., (2018), the user can also opt for the courses for 3 months to 1 year to get personal guidance which can help them to develop their physical and mental appearance more rapidly. Fitness highly assists in developing mental health but not only the physical phenomenon which is beneficial in lowering cholesterol levels and blood pressure.

Cover page of “Fitbody”

(Source: Self-designed)

The interface design of the application is made extremely simple and feasible for the user to understand the motive of the application. The above image is made using interface design which demonstrates the motive with the catching line “Eat big. Lift big. Get big” to capture the attention of the users towards the application. The design of the interface of the application is lucid but simple which creates a powerful sense of load on the mind of the user (Alqahtani et al., 2022). The principles of the user interface design of the application are critically explained in the "interface designing part". The purpose and aim are to boost the confidence of the people by creating a sense of urgency through a significant transition. As opined by Oyibo et al., (2019), reliance on mobile technology is huge and this application is creating a break in the limitation of space and time. IVR system has been utilised in the application where the voice command can help the older people to familiarise themselves with the application. Since the application is made for all generations, the interface design is made easy and feasible so that the old people can use this with the help of the IVR system. The assistance of the young people is required in this to input the credentials of the old people through which the voice commands can work properly.

The theoretical framework of the tool

Framework

In the context of fitness, mental and physical health is highly associated which demonstrates the activities of the individual. “Behavioural approach” assists in illustrating the behaviour of humans by evaluating the consequences and antecedents present in the environment of an individual. As opined by Muranko et al., (2018), exercise and proper fitness plans also deal with mental anxiety, trauma and depression which are necessary to manage. The users with this fitness application can evaluate the differences between the previous and current behavioural approaches and understand the changes in their physical activity.

Based on the understanding of the behaviour of the individuals, this application is designed in such a manner which helps in providing mental relaxation to the users. Certain fun activities regarding physical and mental factors are also included in the application which can be highly beneficial for the users (Beckage et al., 2018). The person behaves well-mannered when they are out of any stress, anxiety or depression. "Fitbody” is regarded as one of the best fitness applications which can help in relaxing the stress factor of the users.

“Customisation theory” and its strategy are also focused on the development of this application which focuses on fulfilling the demands of the customers of personalised and diversified services. As opined by Harrington et al., (2018), it is focused while designing this application that people can customise their choices based on their physical and mental needs. Some of the services are made free for the users and some are created at low prices and with high efficiency. The customisation strategy is applied for the users to recognise their preferences and needs to provide beneficial suggestions accordingly.

In recent times, customisation of the product is extremely essential as it is not always necessary to consider the diet recommendations that are provided by the application. Often changes in the taste and preferences are required which resulted in the customisation factor. The option of customisation can create a sense of trust within the user regarding the usage of the application (Aladwan et al., 2019). Application developed focusing on “customisation theory" because customisation is a great strategy of a business. It makes the users happy and happy customers lead to more benefits for the organisation and themselves.

Icons of workout on “Fitbody”

(Source: Self-designed)

The main focus of the utilisation of this theory is to build a trust factor and create a relaxation factor for the users. The above picture denotes the icons of different types of exercise which can be beneficial for the users to relate with their physical needs. By selecting the icon, the user can explore the particular exercise and see the video to get the idea and practice it in daily life. It is often seen that people find fitness and training extremely stressful which creates a certain gap between the user and the application. Other than these two theories, "Belief-attitude theory" is mainly focused on the creation of the application as this theory centres on the "cognitive antecedents" of the intention of behaviour. As opined by Alturki & Gay (2019), the main focus of this theory is demonstrated as the effort that an individual is prepared to spend towards acting the target behaviour. Self-efficacy and competencies of the individual develop through this theoretical approach. “Emotional variable” is also regarded as an important approach as the slogan of emotion is the most important part of the communication process. The main slogan of "Fit body” is “live a healthy life" which is attractive and the slogan captures many users' minds.

The type of integration of features can make the usage of the application easier for the customers. As opined by Wang & Collins (2021), the language structure in this application is made in “English '' which can be helpful for people to understand the term associated with the application. "Fitbody” uses different types of slogans in the application such as “Eat big. Lift big. Get big”, “shape your body” and many more which seem to be quite interesting to stimulate the urgency and sense of the users. The application has used different types of images and graphics that are quite interesting and attractive for the users to go through this application.

Features

“Fitbody" has different unique features from the rest of the fitness application software and creates the application attractive for the users. The first product of the application is a "customised diet plan" which represents that the users can easily make alternative choices based on the physical needs of the body. The application wants certain details from the users regarding their “name”, “gender”, “age”, “weight”, “height”, “Job details”, “food preferences”, “favourite exercise” and many more. Little information about the users is obtained through this application which is effective for the application to make a perfect diet plan for the users (Zhou & Kankanhalli, 2018). After a certain time, the users are provided with a "customisation" option where they can change their preferences and wants. The customization feature is effective for the users to deal with the application. Another important feature is that the user can get a free dietitian consultation once a month regarding their health issues which is quite beneficial and interesting for the users.

The next product of the application is “Physical and mental workout" which demonstrates to the users regarding the different types of exercises that are related to both physical and mental activity. As opined by Aladwan et al., (2019), in this part, many interesting features have been applied where the people get a daily reminder for doing daily exercises and the “time-period” required for that person to do the exercise based on their daily activities. Apart from this, meditation and yoga are made compulsory to enhance the confidence and relax the mind of the user from any sort of anxiety or stress. Zumba, dancing and other fun physical activities are also included in the application apart from the sturdy exercise routine which can act as a relaxing factor for the users (Harrington et al., 2018). The older generation can enjoy the exercise rather than get stressed with this. “Push notification” and “social sharing” can help the users to be involved in the training session for their own benefit.

The third option of “Fitbody” is “goal and trackers" which assist the users to track their workout session and their performance. This part of the application's spotlight purpose for the users has a winning benefit as it encourages the users to do better for future benefit. As cited by Alqahtani et al., (2022), the elements of “Goal and trackers" permit the users to compare their previous performance with the current one to gauge the plan viability. The unique feature of "goal and trackers" helps the users to check their complete steps and calories burned for the entire day. Considering this feature within the application can be a proven result of the user's performance.

Interface design

The user interfaces design of the application is made very attractive and interesting although very lucid to understand easily. The structure of the complete application of "Fitbody" is made very familiar and responsive which can be easy and eye-capturing for the users. Under the profile section, a feedback section is provided where the users can provide feedback regarding the usage of the application and the pros and cons that are experienced with the app (Yu et al., 2021). Other than this, a translator section is provided so that people of different backgrounds and languages can understand and use the application with ease and flexibility. Graphic design is the user interface are also designed which focuses on style or looks. AI features and attractive visuals are mentioned in the application to make the application look extremely attractive.

User Interface design, popularly known as "UI", is popularly used by the designers to create Interface in the computerized device and software. It mainly focuses on the style and looks of the application. The primary goal of the designer is to create such type of Interfaces that allows the users to use the application in a very easy and pleasurable way. As stated by Dudley et al., (2018), the Interface design generally refers to the "graphical user Interface" and the other forms like "voice control Interface". Furthermore, the User Interface Design creates a connection between the user and the application through eye-capturing features and graphical presentation. The primary components of interface design are used in this application with the usage of fitness graphics in “Fitbody” to motivate the people who are willing to transform their lives with fitness goals.

In this particular context, three parts are included in the application like "customized plan of diet", "physical activities and mental activities", and "goals and tracker" These are provided in the application when they open the application for the first time. As opined by Ofosu-Asare et al., (2019), there are some of the principles that should be followed to create a perfect user Interface design, such as "The structure principle", "the visibility principle", "the simplicity principle", "the feedback principle", "the tolerance principle", and finally "the reuse principle".

Design should be placed in an organisable way for the benefit of the users. The structural design of the application should be clear, recognizable and consistent with the users. The structural principle puts the similar thing together and separates the different things together. In the context of “Fitbody”, the application's structure vividly provides a clear idea about the application to the user (De & Chon, 2019). The icons of this application are very clear that provide the user with necessary information without any botheration.

The application provides all necessary options available to the users visibly without distracting them with redundant or extraneous information. This particular application does not confuse the user with additional alternatives or unnecessary information. In the context of “Fitbody”, the application is very simple, easy to use and communicates simply and clearly in the own language of the users. The “Fitbody” application there provided a specific space for the users' feedback. The user can give their necessary opinions in that particular place (Ofosu-Asare et al., 2019). One of the most important features of any application is “the tolerance principle”. “Fitbody” serves as a very tolerant band that is flexible in its application.

The design of this application has the facility to reuse external and internal behaviours and components and maintains a good consistency. As mentioned by Dudley & Kristensson (2018), these particular facts ensure the application's security from the rethink of the user. Thus, it serves as a very useful application for the needs and desires of the people. “Fitbody” further includes a special application which allows the user to check their mental and physical condition. People can put the data in the app, and then it will show them the desired output based on the data. Users will be benefited by using this application where they can explore the varied ways of fitness world that provide them relaxation from mental stress and shape the body to boost self-confidence.

References

Journals

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Alturki, R., & Gay, V. (2019). Augmented and virtual reality in mobile fitness applications: a survey. Applications of Intelligent Technologies in Healthcare, 67-75. https://link.springer.com/chapter/10.1007/978-3-319-96139-2_7 [Accessed on: 27^th April, 2022]

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