10 Pages
2397 Words
Introduction: Factors Influencing Laptop Purchase Decisions
Consumer decisions in contemporary society frequently reveal complex procedures for making choices. This essay of reflection explores a current purchase I made for myself: a brand-new laptop. In a decade characterized by advances in technology, the decision to purchase a brand-new laptop represents an experience of research and well-informed choice. This report highlights the context for an investigation of the buyer's journey which seems more interesting. I will describe my emotions and observations at every step in this article and make comparisons to previous purchases. The current study will exhibit an in-depth explanation of the elements that influenced my choice. This article, is backed up by notions of buyer behavior.
Purchasing Process
I am going to employ the buying procedure for customers as an outline to evaluate the latest purchase I chose for my reflection. I will outline and react to my buying procedure utilizing the 4Rs Model to Reflective thinking. Including the phases of requirement identification, and looking for information, alternative assessment, buy preference, and after-purchase review. To bolster my rationales, I am going to offer pertinent ideas from my research.
Reporting and Responding
The buying process of a new ASUS laptop for personal usage is the one I consider (ASUS laptops, 2023). The adventure started when a need was realized. My ability to do tasks quickly was being hampered by my slow old laptop. This is consistent with the initial step in the customer's purchasing procedure, which is the identification of an issue or requirement. I realized that my everyday responsibilities required a speedier, more dependable laptop. I started with an in-depth research process throughout the information search phase. I perused internet evaluations, sought advice from friends and coworkers, and went to computer forums. This fits with the information-gathering stage, during which possible answers are looked for. The market has a wide variety of possibilities, so the procedure was lengthy and even daunting. I reduced my list of potential laptops to 3 according to my study. I evaluated each company's requirements, costs and brand recognition. This step is analogous to the phase of a different appraisal (Krizanova, et. al, 2019). I assessed the benefits and drawbacks of each laptop, taking pricing, mobility, and computing power into account.
I decided after giving it some thought. I decided on a laptop from a reputed manufacturer that provided a mix of performance as well as price. This choice corresponds to the buying decision phase. Recognizing that this choice would have a tremendous effect on my everyday life for days afterwards, I felt a mixture of exhilaration and fear as I selected the “Buy Now” key. After the sale, a mixture of satisfaction and a hint of uncertainty pervaded the time. The laptop meeting my expectations made me relieved and confirmed that I had made the right choice (Percy, 2023). However, I also went through the phenomenon known as dissonance after the purchase, wondering if I had not gotten a better price or a higher laptop brand. Looking back, I can see that my choice to buy followed an orderly sequence through the buying procedure for consumers. I identified a need, did a ton of research, looked at my options, bought it and then did some analysis afterwards. I learned how crucial it is to know what one requires and do extensive study before deciding on this procedure.
Decision-Making Process
Relating
I found similarities between my recently made laptop buy and other electronic item purchases, such as tablets. My decisions have continuously been influenced by the customer purchasing procedure, driven by elements like efficiency, brand recognition and cost. Making educated selections in all of these circumstances has mostly depended on reading ratings as well as specifications. Whenever it comes to buying electronic gadgets like tablets as well as laptops, there are numerous significant similarities and variances. Regarding similarities, the procedure often starts with the realization that a new gadget is necessary. This requirement frequently materializes when the current one degrades or fails, necessitating an alternative. This is consistent with the early stages of the buyer's purchasing process, where requirement detection seems crucial.
Further, these transactions have striking commonalities in the information-seeking phase. In each situation, I conducted an in-depth study to learn more about the possibilities. This involves examining several models and companies, analyzing functions and reading customer reviews. This step might be daunting due to the abundance of information accessible, and it is quite similar to the data search phase in the buying procedure for customers (Herawati, et.al, 2022). In addition to this, I took into account elements including performance, pricing and company image while comparing choices, whether they were for tablets or laptops. The step of considering options in this assessment process corresponds to that in consumer purchasing. It entails evaluating several possibilities critically before choosing one.
Nevertheless, these encounters differ in important ways in different ways. The intricacy of the procedure for making choices is one important differentiator. While tablets are necessary tools, a laptop often performs a wider variety of tasks, frequently influencing both professional as well as personal life. The choice-making procedure is more complicated when buying a laptop since the risks are larger. Additionally, there are huge differences in how long these gadgets last. Since laptops often have higher use cycles, the inspection method requires greater consideration in the future. Tablets, conversely, are typically changed more regularly, which results in an additional dynamic examination of possibilities. These variations draw attention to the various factors and dynamics of choice-making that go into buying these technological products.
Consumer participation and risk assessment are key ideas to consider when examining these parallels and contrasts (Egan, 2022). In light of the presumed repercussions of choosing the incorrect option, more thorough information research and alternative evaluations are frequently required for elevated-involvement buys like laptops. However, since the actual risk is reduced and the penalty of making a poor selection is quite low, short-involvement buys including tablets could need less comprehensive choice-making. Further, I was actively involved and worried about making a costly error, the idea of mental conflict was more apparent in my decision to buy a laptop. With tablets, having to address this contradiction was less urgent because doing so was cheaper and less expensive.
Significant Purchase Factors
Reasoning
I recently bought a laptop, and several important considerations strongly affected my selection. The speed and specs of the laptop came first. For business, I needed a device that could well multitask and do resource-consuming operations such as operating and analyzing data programs. My search for a laptop with greater capabilities was sparked by the discovery that my present laptop had trouble doing such activities. This fits with the idea of issue identification in the client's purchasing process, when customers decide on a requirement according to an issue they see. The Importance of a Brand's Image, I liked trusted, renowned businesses with excellent customer service because it inspired confidence. This illustrates the influence of a company's equity on buying choices. Finally, cost and budget were important determining factors (Trivedi, 2020). Finding a laptop that provided the highest possible value inside my predetermined range was my main objective. This idea is consistent with how the economy affects buying habits, as people look for things that enhance value while staying inside their means. These elements worked together to influence my procedure for making choices when I decided to buy a brand-new laptop, assuring that I got an educated and sensible conclusion.
Several additional things may have encouraged me to buy a laptop and enhanced my whole experience alongside the main influencing variables. Initially, I might have benefited from reading more thorough customer evaluations that were suited to my particular use case. Although I did depend on feedback for my data search, being a look at actual experiences from people with comparable requirements. This may have given me vital details about the performance as well as the appropriateness of the laptop (Appel, et.al, 2020). The possibility of a longer warranty was another something that may have improved the way I felt. Considering the lengthy lifespan of a laptop buy, a longer warranty provides security past the scope of the ordinary warranty, which adds to the calmness. This is consistent with the idea of afterwards services as well as guarantees, which may increase the perception of the item's worth. Finally, it might have been advantageous to have had the chance to try the laptop in person before buying it. Internet study is necessary, but direct use enables a greater tactile learning of the laptop's experience, keyboard ease, and general usefulness. Especially when it comes to a complicated item including a laptop, personal testing may be quite important in the procedure of making choices.
The variables affecting my choice are consistent with theories as well as conceptions of buyer behavior. Functional as well as psychological demands are related to the efficiency and image of a company. The budget is in line with the economical viewpoint. Feedback from clients reflects referral traffic and societal effects. A longer warranty is brought up to stress after buying concerns, which affects customer pleasure and loyalty.
Future Practice Recommendations
Reconstructing
After giving my latest laptop buy some thought, I discovered that the business's marketing initiatives typically succeeded in focusing on me as well as my market sector. They were aware of the important aspects, such as performance, company standing, and pricing, that an individual in my situation would consider before deciding to buy (Ebrahim, 2020). The business's website offers detailed data and a variety of solutions to suit different demands. A few aspects of the marketing strategy should have been improved, according to the study. First, personalization might have been improved by suggesting particular laptop versions depending on user needs as well as usage habits. By better-matching items to client demands, the procedure for deciding would have been simplified. Additionally, more in-depth feedback from specialists who mainly depend on laptops to perform their jobs may have enhanced the business's usage of user feedback. Real-world instances of achievement and testimonials may greatly increase customer confidence and provide a more engaging story for their goods.
The corporation has several strategic options at its disposal for effectively targeting the Market segment of business people looking for high-performing laptops. First of all, putting in place a powered-by-AI suggestion system will provide tailored recommendations according to user preferences and requirements, facilitating and enhancing the purchasing choice. Also, developing a group or forum just for business users online might be quite helpful. Utilizing the brands' laptops in the workplace could be discussed by experts on this forum, thereby establishing a feeling of community as well as trust among participants. Furthermore, providing instructional tools aimed at boosting laptop usage, including webinars, e-learning programs, or tutorials, could be of great benefit to professionals (Huang, 2021). It presents the business as a manufacturer of all-inclusive solutions. Introducing unique professional variants of laptops with built-in software that adheres to industry norms might also make setup easier and draw within the target demographic. Finally, highlighting the business' dedication to sustainability as well as green initiatives will appeal to ecologically conscious professionals, increasing the company's attractiveness and connecting with this market category's beliefs. The standing and involvement of the organization inside the market for professionals would be strengthened by the combination of these techniques.
Customer behaviour and technological landscapes are shifting, and these marketing approaches are in line with that. Concepts like personalization, community development, additional value, as well as social responsibility for business, which are covered in the literature on buying habits, assist them.
Conclusion
The essay concludes that this reflective examination of my latest laptop purchasing experience has shed light on the complex processes involved in buying choices for consumers. I have examined the steps of the customer purchasing procedure. Examined the determining variables, and made associations with prior purchases during the article. My main conclusions stress the need for careful study, brand image, and customization in making wise choices. Additionally, I have suggested marketing tactics that efficiently target particular market groups by utilizing personalization, community development, education, as well as sustainability. This analysis shows the changing nature of customer behaviour as well as the requirement to match marketing plans to changing buyer tastes and values.
References
Books and Journals
Appel, G., Grewal, L., Hadi, R. and Stephen, A.T., 2020. The future of social media in marketing. Journal of the Academy of Marketing science, 48(1), pp.79-95.
Desai, V. and Vidyapeeth, B., 2019. Digital marketing: A review. International Journal of Trend in Scientific Research and Development, 5(5), pp.196-200.
Ebrahim, R.S., 2020. The role of trust in understanding the impact of social media marketing on brand equity and brand loyalty. Journal of Relationship Marketing, 19(4), pp.287-308.
Egan, J., 2022. Marketing communications. Marketing Communications, pp.1-100.
Herawati, A.F., Yusuf, M., Cakranegara, P.A., Sampe, F. and Haryono, A., 2022. Social Media Marketing In The Promotion Of Incubator Business Programs. Jurnal Darma Agung, 30(2), pp.623-633.
Huang, M.H. and Rust, R.T., 2021. A strategic framework for artificial intelligence in marketing. Journal of the Academy of Marketing Science, 49, pp.30-50.
Krizanova, A., L?z?roiu, G., Gajanova, L., Kliestikova, J., Nadanyiova, M. and Moravcikova, D., 2019. The effectiveness of marketing communication and importance of its evaluation in an online environment. Sustainability, 11(24), p.7016.
Percy, L., 2023. Strategic integrated marketing communications. Taylor & Francis.
Trivedi, J. and Sama, R., 2020. The effect of influencer marketing on consumers' brand admiration and online purchase intentions: An emerging market perspective. Journal of Internet Commerce, 19(1), pp.103-124.
Online
ASUS laptops. 2023. [Online]. Available through: < https://www.asus.com/in/laptops/for-home/all-series/>
