| Strategic Goal |
Strategic Initiative |
Measures |
Targets |
| Financial Sustainability |
Obtain steady sales development and sustain solid profitability.
|
This will be accomplished through a number of measures, such as improving pricing tactics, starting focused marketing campaigns, and looking into low-cost sourcing possibilities. |
Measurement criteria including the growth of revenue rate, gross and net margins of profit, and the return on investment (ROI) will be used to determine the effectiveness of these projects. |
The goal are to increase sales by at least 10% annually, uphold a gross profit margin of at least 25%, achieve a nett profit margin of at least 5%, and achieve a ROI of a minimum of 15% on advertising and in service initiatives. |
| Customer Service |
Increase client loyalty and happiness by providing great service.
|
Implementing a personalized customer assistance system, preliminary loyalty programmes with special perks, and regularly obtain and acting on consumer feedback are just a few of the efforts. |
Measures such as the customer satisfaction score (CSAT), involvement in loyalty programmes, and Net Promoter Score (NPS) will be used to monitor performance (Mio, et. al. 2022). |
The goals include sustaining a CSAT rating of 85 or above, obtaining a 50% loyalty programme participation rate, and generate an NPS of no less than 30. |
| Internal Processes and Structures |
Increase operational effectiveness and process streamlining.
|
This will be accomplished by applying strategy like supply chain optimization for quicker product availability, putting in place based on data processes for making decisions, and improving personnel development and training programmes. |
Inventory turnover rates, accuracy of information for decision-making, and the proportion of staff taking part in pertinent training are going to be measured. |
The goals are to reach a turnover rate for inventory of 9, guarantee at least 90 percent correctness in judgements made using data, and ensure that 80% of staff takes part in pertinent training each year. |
| Learning |
Encourage a culture of creativity and lifelong learning.
|
Creating cross-functional teams for innovation, promoting idea exchange & testing, and providing training in cutting-edge technology and trends can help achieve this. |
The indicators include the quantity of innovative concepts produced and used, employee engagement in creativity workshops, including the proportion of staff members with training in cutting-edge technology. |
The objectives are to come up with and carry out at least five creative ideas each year, achieve an engagement rate of 60% in innovation seminars, and to make sure that 20% of staff members receive yearly training in rising technologies. |
