International Business Environment Assignment Sample

Factors

UK

Germany

Political

The UK government maintain the fair-trading commitment in case of both local customers and foreign producers.

As United Kingdom and Netherlands have been considered as two creative parts of the EU which smooth the progress of operating business among associates’ states by the harmonisation of various regulations in order to communicate the business within the elimination of deal barriers (Sheingate and Greer, 2020). Therefore, a political tension has always been observable in between two countries.

In case of Germany, a democratic constitution has emphasised the individual protection including liberty and division of several powers in a federal structure.

As a matter of fact, Germany is prominent member of various significant global organizations such as UN, WHO etc.(Dannenberget al., 2020).

Economic

According to various researches, it has been noticed that several purchasers are still experiencing from the impacts of the innermost and longest recession in the post war period. Eurosat demonstrates that the consumption of households has been decreased radically transversely Europe subsequently the recession. Therefore, recently a recovery has been observed in household consumptions in 2008. As a result, the increasing amount of unemployment has been considered to be the primal reason of economic downturn of the company (Ferrariset al., 2020). Lack of household consumptions, diminishing of earnings and increasing rate of employment have been considered as the focal reason to affect the manufacturing process of Wendy’s.

The economical atmosphere of Germany is extremely developed and contains numerous industrial capabilities. As a result, it will be beneficial for the Wendy’s to enter in the marketplace of Germany without having any kind of problematic situations.

The present industrial production rate or growth of the country is almost 6.7%(Dannenberget al., 2020). It has created an appropriate entry atmosphere for Wendy’s in order to stay prosperous in the marketplace of Germany.

Social

In case of some high-profile public campaigns, the consequences of the report reveal that people are becoming superior health conscious and prefers hygienic distribution channels. As a result, the consumers demand is to get hygienic products within ethically manufactured (Janssenet al., 2018). The increasing concern regarding this matter reveals the huge amount of pressure on Wendy’s product portfolio.

In this country, a fair amount of plurality in the lifestyles and differences in the cultures have been noticed. So, it will be appropriate for the company to enter in the marketplace of Germany (Danesi, 2018).

However,demographic confronts such as immigration related issues, reducing incomes because of economic downturn and aging inhabitants can be problematic issues for the company.

Technological

The increasing rate of technological innovation has been observed in multiple business sectors. Now days, mainly younger individuals utilise social media platform in order to interrelate with the company websites to get significant information about the companies (Trakaet al., 2020). the websites also prove to be beneficial for to discuss about theirsocial networking

Many corporate and public research organisations conduct R&D activities in Germany that are relevant to the food sector. Financing for these initiatives is also distributed amongst several institutions. In this perspective it is one of the lowest industrial sectors in Germany that the R&D efficiency of the food industry is routinely (Strotmannet al., 2021). For food processing firms, product innovations are of more significance than process innovations, frequently both together.

Strengths

Weaknesses

The strengths of Wendy’s are founded on the constant development of the firm in the fast-food market. The most remarkable strengths of Wendy are:

· Products of high grade

· Comprehensive business experience

· Strong image of brand

The firm is famous for its goods of great quality. The mission and vision goals of Wendy stress quality. The hamburger patties are for example sold as newly prepared meat. Furthermore, since it was formed in 1969, Wendy’s has become an efficient business (Shteynberg and Stoller, 2020). The firm also has one of the strongest competitive brand names as one of the leading participants in the world fast food restaurant. For both the UK and the German markets, Wendy’s has the strengths needed to sustain competitiveness.

The weakness of Wendy’s in comparison to other big fast-food companies is connected to its current state. The primary shortcomings of Wendy are:

· Comprehensive limited reach

· Low divergence

· Unlimited goods

In North America, most of Wendy’s income is produced. Financial records show that the firm has “immaterial” income from other areas (Stowell, Moore and Schumacher, 2017). This is a fault since it inhibits Wendy from optimising its world market success. The diversity of the company is also restricted, as evidenced in the lack of significant product or corporate innovation. Another problem is Wendy’s imitation of numerous items. Smaller businesses can replicate Wendy’s goods, particularly in poorer nations. The weavings of Wendy’s hinder foreign company growth, such as the United Kingdom and Germany.

Opportunities

Threats

Wendy’s can enhance his business success considerably. The following are Wendy’s most remarkable opportunities:

· Global Development

· Diversification of businesses

· More aggressive innovation in products

Wendy’s has the chance to grow worldwide. Global growth may improve the market reach of the firm and raise its finances. Wendy’s has the chance to broaden her business. For example, in the food services industry, the corporation can buy other businesses or develop a whole new product range. Wendy’s may more actively innovate against companies like McDonald’s and Burger King to enhance its competitiveness. Both in the UK and Germany, Wendy’s offers substantial expansion potential.

Wendy’s needs to fight threats to sustain the company objectives. The principal threats to Wendy’s include the following:

· Aggressive contest

· Imitation

· Trend towards healthy living

Wendy’s business is threatened by aggressive competition. McDonald’s, for example, is proactive in marketing and worldwide growth. Imitation is also a problem that may diminish Wendy’s goods’ competency and appeal. In addition, a growing awareness of health might diminish or depress demand for items from companies such as Wendy’s. In order to confront significant risks to his firm in the UK and German market, Wendy’s has to strengthen its goods and competitiveness.