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IntroductionCultural Diversity in the Workforce of the Hospitality Industry – Challenges and Benefits
1.1 Background of the study
A wide range of enterprises, comprising hotels, restaurants, resorts, event management firms, and travel agencies, are included in the hospitality sector. In order to meet the demands of a worldwide clientele, this industry thrives on delivering outstanding customer experiences and primarily relies on a diversified staff. Cultural diversity has been a major issue for the hospitality sector in recent years (Shapoval, et. al. 2021). The sector has a difficulty in managing and utilising cultural variations in the workplace as globalisation continues to link individuals from different regions of the world.
The hospitality industry is distinguished by the cooperation of several businesses and people from various backgrounds, creating a rich and diversified sector. While this diversity may have drawbacks, it also offers enormous potential for creativity, innovation, and efficiency, which will eventually benefit all customers (García-Rodríguez, et. al. 2020). Companies must prioritise cultural diversity, educate themselves about its idea, and use the best methods for putting together and leading diverse teams if they want to take benefit of a varied workforce.
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In the hospitality industry, cultural diversity means more than just recognising differences; it also entails accepting and embracing these variations and comprehending how they affect the individual experience. Recognising that both customers and staff in a firm come from different backgrounds enhances teamwork, communication, and productive engagement (Liu-Lastres, et. al. 2023). Enhancing job happiness promotes the development of long-term high-performing employees and lowers employee turnover. Additionally, the availability of personalised service alternatives increases client happiness. The hotel industry distinguishes out in this way because of its natural diversity and large consumer base. Recognising and respecting the distinctions between consumers and staff, as well as how these differences affect the customer experience, is essential for a diverse industry.
Hotels and restaurants operating in the hospitality sector could run into a variety of issues and trends. In recent years, cultural diversity has grown to be a serious problem in the hotel industry (Darvishmotevali, et. al. 2020). The purpose of this study is to examine the present condition of diversity in the hospitality industry's work environment. Explain the advantages and disadvantages of cultural diversity, and offer helpful recommendation for hospitality organisations on how to deal with diversity-related issues in an well-organized way. The creation of a long-term, high-performing workforce may be achieved by hospitality organisations by encouraging an inclusive atmosphere that recognises and respects cultural diversity. This lowers employee turnover. More individualised service alternatives will also benefit clients, increasing satisfaction. In addition to offering practical advice and facilitating the efficient management of diversity-related difficulties within the industry, this paper intends to shed light on the significance of diversity in the hospitality industry. This study aims to investigate the existing diversity in the hospitality sector workplace and shed light on the advantages and difficulties of cultural diversity (Sakdiyakorn, et. al. 2021). In order to help hospitality organisations efficiently manage challenges linked to diversity, the research looks at how diversity affects both staff and consumers.
1.2 Research aim and objectives
Aim
The main aim of this research study is to thoroughly assess and provide the knowledge and information relating to cultural diversity within the hospitality sector workforce. The purpose of the study is to examine the complexities of cultural diversity, including its effects, ramifications, and importance in this particular industry.
The purpose of the study is to shed light on the good and negative consequences of cultural diversity and how they affect various stakeholders. This study will propose important insights into the difficulties, possibilities, and trends related to managing a diverse workforce through a thorough investigation of cultural diversity in the hospitality business. It will look into how accepting and using cultural diversity may lead to more innovation, better customer service, and higher levels of employee happiness.
Moreover, this study will examine the possible negative effects and difficulties that might result from cultural variety, such as communication difficulties, potential conflicts, requirement for efficient management and leadership techniques. The research looks at these factors in order to offer suggestions and best practises for hospitality organisations on how to deal with and resolve diversity-related challenges.
Objectives
- To investigate the impact of cultural diversity with regards to UK hospitality industry.
- To examine how UK hospitality industry copes with cultural diversity.
- To explore the challenges and benefits of cultural diversity in the industry.
- To explore the ways to mitigate the challenging issues.
1.3 Research questions
During the conduction of the entire research study, the researcher has decided to create a question for this study. This question will help the researcher to significantly get appropriate direction for meeting all the objectives and the hypothesis that will be tested in the future dissertation.
Q.1 What is the impact of cultural diversity in the context of UK hospitality industry?
Q.2 What are the opportunities and threats of cultural diversity within UK Hospitality industry?
Q.3 How the challenges will be mitigated?
Q.4 How does the hospitality industry cope with cultural diversity?
1.4 Rationale
By offering substantial and distinctive knowledge and information that will be useful to students and upcoming researchers in this subject, research study seeks to close that knowledge gap. The hospitality sector is well known for its extraordinary diversity, which includes a wide range of enterprises, employment categories, and clientele. This industry relies on meeting the requirements of a wide variety of people from various racial and cultural backgrounds (Marneros, et. al. 2020). While managing this variety has its problems, it also offers incredible opportunities for developing a more innovative, creative, and efficient company. Businesses in the hospitality industry may more effectively satisfy the expectations and needs of their consumers by embracing and utilising the assets of a diverse staff.
To succeed in the hospitality sector, one must have a thorough understanding of the value of cultural diversity. It entails appreciating the distinctive viewpoints, abilities, and experiences that workers from other cultures bring to the workplace. Organisations may develop an inclusive workplace that encourages cooperation, creativity, and innovation by appreciating and integrating this diversity.
The difficulties and challenges that may result from cultural fusion in the workplace must also be recognised and addressed. These difficulties could include poor communication, various work pReferences and methods, and possible conflicts resulting from cultural differences. Organisations may create strategies and best practises to manage and minimise these challenges by looking at and understand them. The knowledge and insights gathered via this research project will not only add to the body of current knowledge but also give learners and potential researchers in this particular sector useful and applicable knowledge (Urbancová, Hudáková and Faj?íková, 2020). Their knowledge of the value of cultural diversity within the hospitality industry will be increased, and it will offer them significant insights to effectively negotiate and develop diversity in the workplace.
1.5 Significance
The significance of cultural diversity in the staff of the hospitality industry lays in the challenge it current as well as the benefits it offers. Understanding and capably managing cultural diversity is fundamental for the achievement of hospitality organizations. Challenges of cultural diversity in the workers includes diverse cultural backgrounds may direct to language barriers, communication styles, and non-verbal cue that can hinder efficient communication between team members and with consumers (Sakdiyakorn, Golubovskaya and Solnet, 2021). Cultural diversity can bring a variety of work styles, attitudes, and preferences that may necessitate careful management to ensure harmonious collaboration and productivity. Cultural differences can every so often lead to misunderstandings, stereotypes, and conflict within the workforce, require strategies for clash resolution and fostering mutual understanding.
Benefits of cultural diversity in the workforce includes a diverse workforce brings together a range of perspectives, experiences, and ideas, fostering a culture of creativity and innovation. Diverse teams are more likely to generate novel solutions and approaches to problems (Rhou and Singal, 2020). Cultural diversity in the workers enables better understanding and catering to the needs of a diverse customer base. Employees from various cultural backgrounds can offer personalized service and connect with customers on a deeper level. This allows organizations to tap into different market segments, attracting and retaining customers from various cultural backgrounds who feel valued and represented. A diverse workforce is better equipped to adapt to changing customer preferences, trends, and global market dynamics, as employees bring different perspectives and insights to problem-solving and decision-making processes. Embracing cultural diversity and creating an comprehensive work environment fosters a sense of belonging, increase job satisfaction, and reduces turnover rates. Workers are more likely to stay with organizations that value and respect their cultural identities.
Literature Review
2.1 Introduction
A literature review is a critical synopsis and evaluation of existing research and scholarly articles on a particular theme. It serves to offer an impression of the current state of information, recognize gaps in the literature, and highlight areas for additional investigation.
Cultural diversity is a famous characteristic of the workers in the hospitality industry. This literature review aims to investigate the implication of cultural diversity in the hospitality industry, its impact on a variety of aspects of organizational performance, and the approach employed to capably direct and leverage cultural diversity. By investigative existing research, this assessment provides insights into the implication of cultural diversity and the benefit it brings to the hospitality industry.
Study highlights the benefits of cultural diversity in the hospitality industry. At first, cultural diversity fosters creativity and innovation by bring collectively persons with diverse viewpoint, experience, and ideas. This assortment of consideration can direct to the growth of exceptional products, services, and business strategies that offer to a extensive range of consumer preferences. In addition, cultural diversity enables companies to better appreciate and meet the requirements of varied customer segments, leading to improved client satisfaction, loyalty, and a competitive edge in the market.
The hospitality industry benefits from augmented problem-solving and decision-making skills because to cultural variety. Diverse teams bring jointly people from a variety of ethnic backgrounds, educational backgrounds, and skill sets. According to research, varied teams execute enhanced than homogeneous teams when it comes to coming up with original ideas, taking into account a range of viewpoints, and accomplishment well-rounded conclusions. Different perspectives offer a deeper assessment of complex problems and a wider range of practicable answers.
2.2 Impact of cultural diversity in the hospitality industry
According to the study of Manoharan, et. al. (2019) cultural diversity is necessary since the hotel sector functions in a globalised and multicultural environment. The objective of this literature review is to observe how cultural diversity affects the presentation of workers, customer contentment, organisational effectiveness, and financial results in the hospitality sector. The existence of workers from different cultural beginnings, races, and nations inside an organisation is referred to as cultural diversity in the staff. It entails recognising and embracing other viewpoints, immigration, and beliefs in order to foster a vibrant and hospitable workplace. Cultural diversity fosters innovative thinking and creativity by enhancing employees with a variety of knowledge, perspectives, and concepts. Companies that support multiculturalism in the workplace experience increases in employee engagement, ability to solve problems, and decision-making. For businesses seeking to succeed in a globalised and varied corporate surroundings, respecting different cultures is not just a moral need but additionally an advantage in competition.
In the view of Urbancová, et. al. (2020) cultural diversity has a constructive impact on worker satisfaction in the hospitality sector, studies have constantly demonstrated. Diverse teams, made up of people from a variety of cultural backgrounds, contribute a diversity of viewpoints, information, and skills, which improves problem-solving capability and generates resourceful solutions. According to the research of Urbancová, et. al. (2020) having varied personnel stimulates innovation, enhances decision-making, and creates a dynamic place of work that has a constructive effect on job satisfaction, employee engagement, and productivity.
Tamunomiebi and John-Eke, (2020) has examined that customer contentment in the hotel segment is extensively influenced by cultural diversity. Consumers admiration and appreciate personalised experiences that take into account their cultural expectations and preference. According to research, hospitality businesses that embrace cultural diversity and teach their workers to be sensitive to and approachable to cultural differences have improved levels of client contentment, loyalty, and repeat business. A competitive edge for hospitality businesses eventually results from understanding and meeting a variety of consumer demands. It encourages equality, respect, and completeness at work, establishing a favourable organisational culture. Businesses are improved able to react to shifting market dynamics and trend to a comprehensive workforce that increases organisational adaptation and flexibility.
According to Liu-Lastres, et. al. (2023), businesses that value cultural diversity and promote an inclusive place of work have reduced worker agitate rates, increased employee engagement, and improved staff retention. In accordance with the views of Elsharnouby, and Elbanna, (2021) there is a link between cultural variety and financial success. Businesses that productively run and capitalise on cultural diversity characteristically enjoy increased profitability, market growth, and customer loyalty. By taking use of diverse viewpoints, hospitality businesses may access new market niches, create progressive goods and services, and get better their position in the market.
Ratasuk and Charoensukmongkol, (2020) stated that effective management of cultural diversity is essential for problems to be solved and advantages to be realised. Organisations in the hospitality industry require putting into practice inclusive policies, offer intercultural training, and foster a welcoming workplace culture that respects diversity. Research on particular methods for utilising cultural diversity in the hotel sector and its effect on many organizational characteristics should carry on in the future.
2.3 Examine how the hospitality industry copes with cultural diversity
Hossain, et. al. (2022) describe emphasises the value of cultural diversity education and training in the hospitality sector. Organisations appreciate the requirement of providing their staff with the intercultural skills and knowledge necessary to operate in a range of cultural environments. The hospitality industry uses a variety different tactics and strategies to deal with cultural diversity. Businesses spend money on cultural awareness classes in order to foster mutual respect and comprehension amongst employees from various backgrounds (Marneros, et. al. 2020). Diversity is encouraged across all levels within the company via inclusive leadershippractices, which also encourage contributions from a variety of views. Resource groups for employees give staff members a place where they can share stories, which promotes cultural awareness. With the goal to create diverse workforces,organizationsprioritizevaried hiringpractices. The hotel sector successfully manages cultural diversity by fostering inclusive workplaces, which enhances the visitor experience and gives it an edge in the worldwide marketplace.
According to the views of Kaur, (2021) employees may better understand and respect various cultural norms, practises, and behaviours with the support of training initiative that highlight cultural awareness, communication skills, and sensitivity. According to studies, such training improves workers' capability to offer individualized and ethnically applicable services, increasing consumer satisfaction.
Litvin, (2019) mentioned in their study that, to make sure a varied workforce, organizations in the hospitality sector are more and more embracing diversity recruiting practises. The implication of inclusive recruiting procedures that dynamically seek out applicants from many cultural backgrounds is emphasised by research. Organisations promote an atmosphere that values cultural diversity by hire workers who offer a variety of experiences, viewpoints, and talents. On the critical note, Mariani, and Predvoditeleva, (2019) said that initiative to remain diverse workers, such mentorship programmes and professional development opportunity, assist organisations manage cultural diversity over the long term.
According to Latif, et. al. (2020) numerous reward of cultural range comprises higher staff engagement, enhanced client satisfaction, more innovation, and higher problem-solving. Although, maintaining cultural variety also poses problems that necessitate for proposed responses. Organisations in the hospitality section may advantage from the advantages of cultural diversity and construct welcoming workplaces that improve their competitiveness and long-term accomplishment by embracing it. Specific approach to supervising cultural range and their effects on organisational results in the hospitality sector can be explored in more aspect.
As stated by Audretsch, et. al. (2021) to accomplish something in today's globalised economy, businesses must hold cultural diversity in their workforces in the hospitality sector. Companies may grow from a wide range of opinion, experiences, and capability that add to innovation, customer happiness, and overall organisational success by promoting a diverse and wide-ranging work environment.
Song, et. al. (2020) assessed effectual leadership is necessary for managing cultural diversity. According to research, leaders who appreciate diversity and support a wide-ranging organizational culture are improved able to handle difficulties linked to diversity. By adopting inclusive policies, create diversity and inclusion committees, and encouraging open communication, leaders should show their dedication to diversity. Employees feel more a part of organisations with compassionate leadership and inclusive cultures, which improve employee happiness, engagement, and overall organizational performance. However, Francesco and Roberta, (2019) argued that managing cultural diversity require efficient communication and cooperation. According to research, organizations use an assortment of tactics to progress communication amongst teams made up of people from diverse cultural backgrounds. These tactics comprise encourage active listening, fostering open discussion, and setting up clear communication routes. Implementing cross-cultural cooperation and cooperation efforts also enable workers to identify and benefit from on one another's skills, enhancing both cooperation and overall performance.
Rhou and Singal, (2020) examined the hospitality sector sometimes experience miscommunications and disputes as a consequence of cultural variety. Organisations appreciate how vital it is to create well-organized dispute resolution techniques to handle cultural diversity. The stipulation of mediation services, cultural sensitivity training for managers, and fair and impartial divergence resolution procedures are all stressed by research as behaviour to resolve problems brought on by cultural diversity. Organizations may maintain a peaceful and inclusive place of work by proactively managing and resolving dispute.
Let's use the instance of a made-up hotel company Global Hospitality to emphasize the value of ethnic assortment; the company is aware that the input to its achievement is its ability to serve a wide range of customers from diverse cultural backgrounds. The industry is awake that it requires staffs that stand for the cultural variety of its audience to offer personalised and astonishing service to its consumers. During the hiring process, the company aggressively looks for applicants from a variety of cultural backgrounds. The industry thinks that having a employees that is representative of numerous cultures improves its ability to understand and relate to clients on a deeper level. All of the company's workers receive thorough training on cultural awareness. They get the information and ability needed to understand and understand a variety of cultural practises, customs, and preferences as a outcome of the training. This guarantees that employees can communicate efficiently and meet the needs of visitors from all cultural backgrounds.
The company has put in place comprehensive policies and practises that support equality and equal chances for all workers, regardless of their cultural inheritance. This includes laws that forbid discrimination and encourage a welcoming and comprehensive workplace. The business has created worker resource groups that give workforce a place to connect, exchange stories, and celebrate their many cultural heritages. These organisations encourage an emotion of inclusion and belonging by offering networking and carry possibilities. Company's leadership group is dedicated to advance and appreciating cultural diversity. They set an instance by actively taking part in diversity programme and promoting unobstructed cross-cultural contact.
The business has efficiently benefited from cultural diversity throughout these tactics and methods. The company has seen enlarged staff contentment, better client interactions, and a solid status for diversity during the sector.
Companies may build inclusive work cultures that promote creativity, raise customer happiness, and contribute to overall organisational success by embracing cultural diversity and putting into place effective policies and practises.
2.4 Explore the challenges and benefits of cultural diversity in the industry
Paudel, et. al. (2021) stated that the hospitality sector is drastically impacted by cultural diversity, which presents both problems and opportunities for organisations. The rationale of this literature study is to scrutinize the advantages and disadvantages of cultural diversity in the hospitality sector. This study tries to give light on the challenges of control cultural diversity and the possible benefits it may have for organizations by analysing the body of existing research.
Challenges of Cultural Diversity:
According to the views of Jhaiyanuntana and Nomnian, (2020) effective communication between co-workers and among co-workers and consumers may be hampered by language difficulty and variations in communication style. According to studies, cultural diversity can cause miscommunication, which can effect in lost production and unhappy consumers. Companies require coming up with ways to get further than language and communication challenge, such offering language lessons and putting in place competent routes.
On the critical note, Ratasuk and Charoensukmongkol, (2020) said that stereotypes and cataleptic prejudice can build up as a consequence of cultural diversity. These biases have the prospective to control organisational decision-making, employee relationships, and hiring practises. According to research, it is vital to tackle and ease prejudices through diversity teaching, the development of comprehensive policies, and the support of a culture of impartiality and respect. Customers in the hotel industry come from a diversity of cultural background, which may lead to opposing expectations and principles. To carry services that are appropriate and thoughtful to cultural variations, companies must direct these disparities. It can be complicated yet critical for ensure customer satisfaction to beat a balance between maintain cultural legitimacy and the need to adjust to a variety of cultural preferences.
Benefits of Cultural Diversity:
In accordance with the views of Gonzalez, et. al. (2020) hospitality industry, cultural diversity brings mutually persons with a variety of viewpoints, experiences, and information. According to research, wide-ranging teams promote creativity and innovation by generate a wider assortment of concepts and methods for engage in problems. Firms that value cultural diversity can take advantage from the diversity of information, which can create focused and original solutions. However, Mariani and Predvoditeleva, (2019) argued that companies can react to the exclusive demands and preferences of a variety of client groups. According to studies, when customer's cultural origins are recognized and appreciated, they experience more appreciated and happy.
Manoharan, et. al. (2021) stated that hospitality firms may develop customer happiness and faithfulness by offering customized experiences that are in line with a variety of cultural norms. Companies can access a broader variety of customer marketplaces to cultural diversity. Hospitality companies may change their products and services to appeal to exacting cultural groups by comprehend and appreciate other cultures. This increase the customer base and creates new marketplace prospects, which boost sales and promote company expansion. Individuals with diverse abilities, viewpoints, and experiences come jointly in diverse teams. According to research, diverse groups are enhanced at problem-solving and making decisions. Diverse perspective and views assist to provide a more careful study of events, which results in well-formed and well-informed conclusion.
The study by Darvishmotevali, et. al. (2020) emphasises the problems and compensation of cultural diversity in the hospitality area. Even though communication obstacle, prejudices, and differing cultural norm offer difficulties, companies that productively handle cultural diversity expand advantages such as enlarged innovation, higher consumer satisfaction, a wider market reach, and stronger analytic skills. On the critical note, Nam, et. al. (2021) said that hospitality companies might promote inclusive and energetic cultures that provide them a competitive edge and long-term accomplishment by putting plans in position to compact with problems and take benefit of cultural diversity's benefits. Extra investigation might focus on definite tactics and procedures that help efficient supervision of cultural diversity in the hospitality businesses.
2.5 Ways to mitigate the challenging issues in hospitality industry
In the hotel industry, cultural diversity presents exacting difficulties. The research intends to investigate the lot of methods and strategy used to diminish the tricky problems bring on by cultural diversity in the hospitality industry. This study offer insights into practical approaches to managing and utilizing cultural diversity to construct comprehensive and productive companies.
According to Caligiuri, et. al. (2020) cultural sensitivity training programmes are critical for tackling the problems create by cultural diversity. Workers capacity to bring services that are culturally satisfactory might be enhanced by training them to appreciate and value a variety of cultural norm, viewpoint, and behaviours. Cultural sensitivity training increase understanding, lessens preconception, and enhance worker and client communication. Workers are given the tools they require to deal with cultural difference, which get better client satisfaction and companies' success.
Schwepker. and Dimitriou, (2021) examined to promote a positive work environment, firms that respect cultural diversity must set up comprehensive policies. According to research, policies on enclosure and diversity should dynamically endorse impartial opportunity, justice, and respect for all workers rather than just making claim about these things. The evasion of partiality or discrimination, as well as recruiting measures and development possibilities, might all be address throughout comprehensive policies. Companies might face problems posed by cultural diversity and encourage an atmosphere where workers feel appreciated and incorporated by developing an comprehensive culture.
To minimize the difficulties posed by cultural diversity in the hospitality industry, leadership is necessary. According to research, leaders require to demonstrate a strong obligation to enclosure and diversity. They should generate diversity council or committee, enthusiastically hold up diversity efforts, and offer funding for activities that hold up diversity. Setting comprehensible objectives, exhibiting wide-ranging behaviours, and promoting candid communication amongst employees members are all essential components of efficient leadership in overseeing cultural diversity. When leaders carry diversity, it foster a climate that principles assortment and promotes teamwork.
Jiricka-Pürrer, et. al. (2020) ascertained the fact that to efficiently address issues bring on by cultural diversity, communication must be well-organized. According to research, firms should use cross-cultural communication technique to progress worker understanding and collaboration. The use of efficient communication channels, the support of active listening, and the endorsement of cultural substitute proposal are a few examples of these tactics. On the critical note, Darvishmotevali, et. al. (2020) said that companies may lessen misunderstandings and encourage a positive work atmosphere by fostering apparent and well-mannered communication. Overcome difficulties bring on by cultural diversity can be facilitate to create varied teams and encourage collaboration. According to research, companies should hold up cross-functional projects, collaboration, and group projects that convey together employees from a variety of cultural backgrounds. Companies may improve understanding, build up trust, and promote from a diversity of viewpoint by giving employees prospect to work together. Efficient team-building exercises may improve varied teams' communication, analytic, and decision-making.
On the contradictory note Francesco and Roberta, (2019) stated that while there are a lot of advantages to cultural diversity, there are also problems that business in the hospitality sector must compact with. Communication problems, language obstacles, cultural disputes, and prejudice are difficulties. Companies use a range of measures, including as language programmes, cultural sensitivity training, mentorship efforts, variety recruiting practises, and the creation of diversity and inclusion committees, to manage cultural diversity successfully. According to research, addressing this issues and developing open communication require an obligation from leaders, the improvement of inclusive policies, and positive work environment.
According to the study of Latif, et. al. (2020) identify practical methods to address the intricate problems posed by cultural diversity in the hospitality business. Key plans to address issues and nurturing comprehensive workplaces comprise cultural sensitivity training, comprehensive organizational policies, leadership obligation, cross-cultural communication technique and team-building exercises. Organizations might use the benefits of cultural diversity while minimizing any achievable drawbacks by put these principles into practise. In the case of the hotel firms, further study may inspect the effectiveness of definite improvement techniques and their effect on staff satisfaction, customer experiences, and organizational results.
Elsharnouby and Elbanna, (2021) emphasized that for companies in the hospitality industry to set up a comprehensive and peaceful place of work, overseeing cultural diversity amongst the workers is necessary. To handle cultural diversity in the hospitality sector well, organizations use a diversity of techniques and practises. These study analysis current studies to propose insights into efficient strategies that organizations can use to take advantage of cultural diversity and overcome possible obstacles.
2.6 Strategies to moderate challenges of cultural diversity in the Hospitality Industry
Jhaiyanuntana and Nomnian, (2020) recognized in their study that, program for compassion training is regularly utilized in the hospitality industry to support feeling to, and admiration for, a variety of cultural customs. According to study, this type of training promotes inter-cultural communication, decrease stereotype, and boost employees' consciousness of cultural dissimilarity. On the critical note, Manoharan, et. al. (2019) said that companies may endorse more comprehensive and ethnically capable personnel by providing workers with the data and skills essential to discuss cultural difference.
Firms that productively handle ethnic assortment in the hospitality industry commonly use comprehensive policies and events. Regardless of their enriching heritage, all workers are certain equivalent chances, fair action, and respect under these norms. To promote cultural diversity, study shows how critical it is to generate comprehensive recruiting practises, presentation appraisal systems, and career expansion possibilities. However, Mariani and Predvoditeleva, (2019) argued that firms can recruit and maintain diverse talent by promoting a friendly and comprehensive work environment.
Zhou, et. al. (2021) stated that overseeing cultural diversity require effectual communication. According to research, companies must build up cross-cultural communication technique to support worker understanding and teamwork from a variety of cultural backgrounds. Promote active listening, contributing language instruction or conversion services, and encouraging open communication are some probable strategies. Firms can lessen miscommunications and endorse a healthy work environment by setting up channels for effectual communication.
According to author to administer cultural diversity in the hospitality industry, leadership is necessary. According to the research conducted by Pham, (2019) leaders must show their commitment to diversity and enclosure by establish clear strategy, serve as an example of comprehensive behaviour. On the contradictory note, Darvishmotevali, et. al. (2020) defined that todeal withculturalassortmentinthehospitalityindustry,leadershipisvital. Companies might set up a setting where cultural diversity is recognized and appreciated by building an comprehensive culture from the top down. To provide workforce a position to unite, exchange experience, and celebrate their diverse cultures, many companies in the hospitality sector recognized worker resource groups or diversity group. On the contradictory note, Thukral, (2021) stated increase worker engagement, advance cultural considerate, and promote a feeling of belonging within the place of work.
In the views of Ratasuk and Charoensukmongkol, (2020) diverse personnel in the hospitality industry foster employee engagement and contentment. According to Darvishmotevali, et. al. (2020) when workers cultural basis is highlighted at work, they experience pleasant, respected, and inspired. Understanding of belonging and improved job contentment is biased by comprehensive company's cultures that value cultural diversity and propose equal probability to all employees. Improved efficiency, workers retention, and in all-purpose organizational achievement pursue from this.
In the view of Jhaiyanuntana and Nomnian, (2020) to build up a comprehensive organizational culture that rejoice and respects cultural diversity, the evaluation emphasises the requirement of leadership obligation. To provide equal chances for all workers, it highlights the requirement for organizations to build up comprehensive policies and practise. Reducing cultural tensions and budding healthy connections between workers are considerably aided by effectual communication techniques and cross-cultural training programme. Worker resource groups and assortment committees can offer venue for contribution, celebration of diversity, and the progression of cultural indulgent among workers.
Francesco and Roberta, (2019) evaluate companies might take use of the benefits of cultural diversity and promote an comprehensive place of work to implement cultural sensitivity training, cross-cultural communication tactics, comprehensive organizational policies, leadership obligation, and worker resource groups. Companies may recover intercultural communication, boost worker contentment, and advantage from cultural diversity in the hospitality industry by using these methods. The achievement of definite tactics and practises and their result on organizational results can be the topic of future research.
2.7 Literature gap
Many research projects on cultural diversity within the hospitality sector have a globally or broad emphasis, omitting to thoroughly investigate the distinctive qualities and limitations of the UK setting. Hence, by taking into account these aspects current research concentrates on issues of cultural diversity in the UK hospitality. Meanwhile, by developing understanding about migration trends and distinctive cultural dynamics hotel units can draft competent framework for diversity management. Due to the disposition of their activities, relationships with customers, and delivery of services, hospitality organizations confront specific challenges and possibilities when handling cultural diversity. Insight into how businesses in this sector may successfully negotiate the hurdles and reap the advantages of cultural diversity can be obtained by examining the tactics, policies, andpracticesused by effective UK hospitality businesses.
2.8 Conclusion
Numerous important facts and insight are exposed from the literature review on cultural diversity in workers pertaining to the hospitality industry. Abundant advantages of cultural diversity in the hospitality industry include enhanced creativity, improved problem-solving, more customer contentment, and superior employee's engagement. Employers who productively handle cultural diversity benefit from enhanced levels of employees retention, contentment, and overall orgazational performance.
Companies use several competent tactics to grip cultural diversity successfully. Built-in these are cross-cultural communication method, training and education in cultural compassion, the implementation of comprehensive organisational policies and practise etc. Along with this, leadership and organization obligation, the formation of worker resource groups, and diversity committee also helps in dealing with diversity aspects effectually. These strategies improve flourishing communication and teamwork among various workers which further results into cultural responsiveness as well as comprehensive workplaces.
The study assessment highlighted the worth of cultural diversity to the hospitality industry and the requirement for companies to direct take advantage from it. Companies may set up comprehensive work environments that take benefit of cultural diversity by putting into practice these techniques and practises. This will improve organizational performance, worker contentment, and client experiences to the significant level. To further progress understanding of overseeing cultural diversity in the hotel sector, future study may go further into definite performance techniques and consider their effectiveness in a variety of situations.
Research Methodology
3.1 Introduction
Research methodologyrefersto systematic strategy and methods used to conduct research, collect data, analyse material, and come to conclusions in a scholastic or scientific investigation. It offers a structure for researchers to organise and carry out their study, assuring the accuracy, dependability, and legitimacy of the results (Newman and Gough, 2020). The hotel business is only one of several that have made cultural diversity in employees an explosive subject.
Organisations are dealing with a more broadened pool of workers from different backgrounds as a result ofglobalizationand increased mobility. A happy and effective workplace needs an understanding of and ability to manage cultural diversity. The objective of this study is to examine the advantages and disadvantages of having various employees in the hospitality sector. They want to get some understanding of the value of recognising diversity and discovering methods for managing it by looking at this issue (Mukherjee, 2019).
3.2 Research type
A research type includes Experimental, qualitative, subjective, and quantitative. Every kind uses certain techniques to look at incidents and respond to research enquiries. A research type includes Experimental, qualitative, subjective, and quantitative. Every kind uses certain techniques to look at incidents and respond to research enquiries. Qualitative study focuses on comprehending events, meanings, and social situations, through techniques like observations and interviews; Research that is subjective investigates individual viewpoints and opinions (Säfsten and Gustavsson, 2020). In quantitative research, patterns and correlations are examined using numeric data and statistical analysis. These study methods provide a variety of methods for collecting and analyzing data in line with the goals of the study.
Qualitative research would be the best approach to this subject. Investigating and understanding the experiences, viewpoints, and social circumstances of different cultures in the workplace is a good fit for qualitative research. Researchers could investigate the difficulties experienced by people from various backgrounds in addition to the advantages that cultural diversity offers to the workplace through qualitative study (Patel and Patel, 2019). It can give insight into problems like misunderstandings, prejudice, relationships across cultures, and the effects of diversity on cooperation, client happiness, and organizational culture.
Creating new suggestion and gaining new insights are excellent uses for qualitative research. It allows the development of concepts and trends that may not have been foreseen at first (Snyder, 2019). This is especially helpful when researching complicated subjects like cultural diversity since it enables researchers to record the variety and depth of experience that quantitative approaches could overlook.
The research onionis a useful tool to explain the many phases needed to create a successful research method, a significant aspect to keep into account while preparing a dissertation. It provides a defined methodology that directs researchers through the important decisions they have to choose during their investigation.
3.3 Research approach
The term "research approach" describes the overarching plan or perspective used throughout a study. The choice of data collecting and analysis strategies is influenced by it, which might include qualitative, quantitative, or combination approaches (Firdaus, Zulfadilla and Caniago, 2021). An inductive method allows researchers to develop insights and ideas directly from the personal experiences and opinions of individuals in various groups while examining cultural diversity in employees of the hospitality industry.
Researchers may investigate the difficulties and advantages of diversity in the workforce without using prior assumptions or hypotheses by using an inductive research method. The inductive research method involves observing and gathering information from the actual employed setting. People from various cultural backgrounds would be observed and their conduct, conversations, and dynamics would be recorded. This allows for the development of fresh ideas or hypotheses that clarify the negative and positive aspects of cultural diversity in the context of the hospitality sector. Through more investigation, the hypotheses generated through the inductive method can then be put to the test and strengthened (Sileyew, 2019).
When investigating complex and multidimensional subjects like the diversity of cultures, an inductive research technique is extremely useful since it enables researchers to record the range of experiences and opinions in the hospitality sector (Bairagi and Munot, 2019). It promotes an all-encompassing investigation of both challenges and benefits which might not be adequately explored by deductive or based on theories research methods.
3.4 Research philosophy
Research philosophy refers asscholar's opinions and presumptions on the nature of reality and knowledge. It affects the selection of research techniques, the gathering of data, and the analysis of results. An interpretivist research perspective acknowledges that reality is socially generated (Younus and Zaidan, 2022). Accordingly, research objectives are achieved by analysing qualitative facts and opinions. In contrast to this, positivism philosophy works when quantitative study is initiated. Moreover, in this, solution is derived through the assessment of actual facts and figures.
Interpretivism philosophy has been selected and used for evaluating aspects related to cultural diversity and differences. Selected research philosophy is highly significant which helps in dealing with qualitative aspects effectually. With regards to the current research, inductive approach focuses on investigating the varying subjective experiences and interpretations generated by the staff within hospitality industry (Kirongo and Odoyo, 2020). Interpretivism is based on the idea that individuals actively create their views of reality by their communication, use of language, and consensus on meanings. Researchers that take an interpretivist stance seek to comprehend the many viewpoints, beliefs, and cultural variables that have an impact on how individuals interact with different groups in the hospitality sector.
3.5 Data collection
The act of obtaining data or information for research purposes is referred to as data collection. It entails choosing the right methods, tools, and tactics to get pertinent information from users or sources. In research, data gathering is highly significant which can be done majorly from two sources such as primary and secondary. Primary data may be served as the one which scholars gather with the motive to fulfil research aim and objectives. There are several sources or modes which can be used for primary data gathering such as interview, survey, focus group, observation (Saliya, 2023). On the other side, already published study falls under the category of secondary. It mainly includes books, journals and other scholarly articles. Optimal selection of data collection sources is highly required for dealing with the concerned research issue or problem. In the current study, to evaluate aspects related to cultural diversity in the workforce of hospitality sector data has been gathered from, secondary sources. To reflect appropriate outcome and findings articles, journals and books related to cultural diversity has been used (Opara, Spangsdorf and Ryan, 2023). This helps in presenting all the benefits and challenges associated with the aspect related to cultural diversity within UK hospitality sector.
3.6 Data analysis
Data analysis is the process of scrutinising, modifying, and interpreting gathered data in order to derive significant insights and make decisions. Techniques of data analysis mainly include SPSS and thematic perception test. In research study, selection of data analysis tool highly depends and varies according to the research type undertaken for the study. Thematic analysis is usually done under qualitative investigation (Lester, et. al. 2020). On the contrary to this, SPSS tool emphasizes on summarizing and evaluating quantitative dataset. It tends to make focus on testing hypothesis for drawing valid conclusion or results. For evaluating workforce cultural diversity in UK hospitality sector thematic perception test technique has been applied. Hence, to analyse secondary data prominently several themes have been drafted by taking into account research aim and objectives. On the basis of this, considering the studies of past researchers research problem has been discussed and evaluated in the best possible way. Further, some statistics and graphs have also been added, by taking into account articles, for developing better understanding about the research problem being investigated.
3.7 Reliability and validity
Validity and reliability are two crucial standards for assuring the calibre and dependability of research data. For making study and its outcome highly reliable recently published data has been gathered. Moreover, latest articles furnish information in line with the contemporary business environment. Further, priority has been given to the copyright protected sources. The reason behind this, authentic websites helps in getting appropriate information about the topic (Mackey and Gass, 2021). To preserve the integrity and quality of the data, it is necessary to satisfy these requirements while storing data on various cultures in the hospitality sector workforceutilizingcloud-based software and safe devices. The regularity and stability of the information over time are referred to as reliability. It guarantees that the data may be trusted to yield accurate results when gathered and examined. Utilizingcloud computing software for data storage has advantages in terms of dependability.
Redundancy and backup methods provided by cloud storage ensure that data is accessible and secure even in the case of hardware breakdowns or data loss (Bairagi and Munot, 2019). This lowers the possibility of data loss or corruption, increasing the security of the information stored. Validity indicates how accurate and pertinent the results are in light of the study's goals and open questions. Validity assures that the data fairly depict the phenomena under study. Researchers may ensure the validity of the data by safeguarding it against unauthorised access, manipulation, or deletion by employing protected equipment and cloud computing software. Encryption and access restrictions are two security methods that may be put in place to protect data and preserve their integrity. Employing reputable and long-standing cloud computing companies who follow industry norms and laws pertaining to safeguarding and safeguarding information further improves validity.
3.8 Research limitations
It is critical to identify and address any potential constraints that could have an impact on the study's findings when looking at the cultural diversity of the workforce in the hospitality industry. Time restrictions may limit the scope and depth of the study, prohibiting a thorough examination of every relevant aspect of cultural variety.
- Sample size and choosing: A limited sample size might restrict the findings' ability to be representative. Additionally, the study's completeness may be impacted if the participant pool did not accurately reflect the diversity of the workforce (Darvishmotevali, et. al. 2020).
- Researcher bias: The biases and views of the researchers themselves may affect how the data is interpreted andanalyzed, thereby injecting subjectivity or limiting objectivity.
3.9 Ethical considerations
To preserve the rights and wellbeing of the participants and respect ethical standards, it is crucial to address numerous ethical issues when performing research on cultural diversity in employees of the hospitality sector. To ensure that the study adheres with ethical standards and regulations, researchers should request ethical permission from the boards of trustees or ethics committees (Thompson Burdine, Thorne and Sandhu, 2021). In order to avoid distortion or selective reporting that might reinforce preconceptions or biases, researchers should correctly record their results and guarantee responsible dissemination of their findings. Further, reference list has also been included in this assignment for giving credit to the authors. All the details have properly been cited by taking into account academic referencing style or guide. This in turn shows that information has been written in own language as per the understanding rather than copied.
3.10 Conclusion
At the end of this chapter, it can be concluded that qualitative research helps in analysing theoretical opinions and motives effectually. Through the means of secondary data emphasis has been placed on analysing the extent to which cultural diversity aspect impacts companies operating within UK hospitality sector. By applying thematic perception test technique research issue has been resolved.
Data Analysis And Finding
4.1 Introduction
The finding of the research will display the effect of cultural diversity on hospitality companies in the UK and how this diversity is dealt with within the sector are both thoroughly investigated in the section that follow. The findings highlight both the benefits and difficulties of cultural diversity through a review of real-world instances from renowned UK hospitalityorganizations. The results additionally shed insights into the difficulties brought on by various cultures, including impediments to interaction, cultural norms, and worker integration. To show how these problems might be handled efficiently, the techniques used in these businesses such as cultural awareness classes and open hiring practices are examined. This part includes useful descriptions of the importance of cultural diversity within the hospitality sector and indicates doable solutions formaximizingits benefits while managing its challenges. The data evaluation and findings help hospitality companies understand strategies they can embrace cultural diversity to build a truly open and prosperous atmosphere for their company processes.
4.2 Cultural diversity and its impact on hospitality firms
The results indicate cultural diversity is an essential component of today's contemporary culture, as well as its impact penetrates different industries, which includes the hospitality industry. The hospitality sector needs to adapt and respect the intricate patchwork of cultures it meets asglobalizationcontinues to promote connections among individuals from various cultural backgrounds (Clark, Mauck and Pruitt, 2021). This article analyses the impact of different cultures on hospitality businesses,analyzingthe advantages, difficulties, and tactics that may be used tomaximizethe positive effects of cultural diversity towards more revenue and satisfied clients.
The hospitality industry is greatly affected by cultural diversity, which changes how it works and how its clients are treated. Employing an array of employees helps hospitality companies better serve a diverse consumer. Workers with different cultural origins help to create cultural awareness and personalise services, which increases customer happiness. In addition, diverse teams foster more innovative thinking and creativity, giving them an edge in the market. Although managing cultural diversity has many difficulties, including impediments in interacting and divergent cultural standards. Employer resource categories, leadership development programmes, and training on cultural awareness are all useful ways for hospitality businesses to deal with these issues and foster inclusive workplaces that promote diversity. In general, the success and expansion of the hotel business are positively impacted by cultural diversity.
The findings from the literature evaluate relationships between people the lifeblood of the hospitality sector, and ethnic diversity makes those relationships more rewarding. Byrecognizingcultural diversity, hospitality companies can create a friendly and inclusive environment for both staff and customers. When they collaborate, people from different walks of life provide a variety of views, thoughts, and talents that might result in new approaches and enhanced processes for making decisions (Khassawneh and Mohammad, 2022). The customer experience is one of the more apparent effects of ethnic diversity within hospitality. Having able to communicate with staff members that are familiar with the culture, language, and customs of the visitors from diverse countries may greatly improve their stay. Employees that exhibit compassion and awareness of culture are better able to meet the distinctive demands of a varied customer, generating an impression of connectedness and encouraging customers to return. For instance, Marriott International, a significant firmin the UK hospitality market, emphasises ethnic diversity. The corporation is aware of how cultural diversity enhances the enjoyment of travelling and benefits its properties (deBara, 2022). In addition to providing staff opportunity to share their customs and cuisine with visitors, Marriott promotes staff to commemorate their cultural heritage. For example, Marriott resorts in the UK host unique activities during historical months that give tourists an opportunity to learn about different cultures with cuisine, music, and performances.
The results affirm literature review analyze hospitality businesses produce a distinctive and unforgettable experience for visitors as they promote diverse cultures via various initiatives like multicultural events, global culinary options, or cultural displays. This strategy not only draws in more customers, but it also enhances the business's reputation as an accessible and innovativeorganization (Rhou and Singal, 2020). For instance, AccorHotels is an enabling hospitality team that works multiple brands in the UK. Across all of its real estate, the firm aggressively promotes inclusion and cultural diversity. AccorHotels places an enormous value on hiring a diverse team as they know how it improves the entire client experience. They place an emphasis on recruiting staff with diverse backgrounds and offer thorough training on cultural sensitivity and understanding (Lacalle. 2023). This guarantees that their staff members can communicate efficiently and meet the requirements of their diverse clients.
This study indicates higher efficiency and satisfaction among workers result from a diversified staff. Workers have a greater likelihood to be interested and dedicated in their work when they are acknowledged and appreciated for their background in culture. Companies in the hospitality sector that embrace diversity and offer chances for interaction between cultures frequently have more peaceful workplaces that encourage an atmosphere of belonging among their staff (Russen, et. al. 2021). For instance, A major player in the hospitality industry globally, Hilton Hotels and Resorts has a strong reputation in the UK. The corporation has put in place a number of initiatives that aim to foster ethnic diversity because it understands how important it is. In order to provide tourists from all over the globe with a warm and welcoming experience, Hilton makes certain that staff members at its UK locations are reflective of many backgrounds and cultures (Diversity inclusion at Hilton, 2023). The business educates its staff in cultural competence to assist them comprehend the traditions, immigration, and tastes of visitors from different cultures. Furthermore, Hilton frequently sponsors cultural gatherings and celebrations that highlight the variety of their personnel while offering a lively environment for visitors to enjoy.
In terms of culture preferences, the results point to a team with different cultural backgrounds also combines a variety of skills, subject matter expertise, and methods to solving problems. Because of this diversity, it could be easier to solve issues with imagination and efficiency and provide new services or facilities for tourists. For instance, In the UK, an established network of Indian cafes called Dishoom is renowned for its mouthwatering dishes and helpful staff (Vaara, Tienari and Koveshnikov, 2021). The restaurant brand combines aspects of Indian culture with its ambience and service to encourage ethnic diversity. Dishoom's design for the inside draws influence from traditional Indian cafés, giving customers a distinctive and engaging dining experience. In order to enhance the eating experience using cultural insights, everyone are urged to offer their expertise on Indian food and customs. Dishoom has built a devoted client base and earned global acclaim for its genuineness by embracing cultural variety.
The result from this study in addition add more clearness highlighting incorporating cultural diversity in hotels can be challenging, despite its many benefits. Problems with language, for instance, may make it difficult for staff to interact successfully with customers, which might result in miscommunications and a less than ideal experience. Staff receiving language instruction or the use of translators can close the communication gap and guarantee seamless interaction (Khassawneh and Mohammad, 2022). The standard and communicationpracticesthat vary among cultures might create difficulties at work. While certain cultures mightemphasizea more democratic and casual attitude, others may place greater emphasis on hierarchy and official interaction. Employers in the hospitality industry should fund cultural awareness classes to assist staff in negotiating these differences politely and adjusting their interpersonal techniques. Furthermore, overcoming unconscious prejudices is crucial to creating an environment that is inclusive and diverse. Employers in the hospitality industry must be treated with fairness and equality irrespective of their cultural heritage, and companies must actively seek to eliminate any discriminatory procedures.
This study agrees through present literature that cultural diversity represents an essential resource for the hospitality industry, offering a wide range of benefits beneficial to both staff and visitors. Hospitality businesses may establish a friendly, inclusive workplace that encourages creativity, efficiency, and enhanced client experiences by accepting cultural diversity. To effectivelymaximise on the benefits of cultural diversity, businesses must adoptpracticesthat support understanding of cultures, equal treatment, and inclusion. In the cutthroat hotel sector, accepting diversity can result in long-term financial success and expansion in addition to being an environmentally responsible strategy (Mariani and Predvoditeleva, 2019). For instance, YO! Sushi is a renowned Japanese eatery with an established reputation in the UK. Japanese culture has been successfully integrated into the company's brand belonging, giving consumer's access to a genuine diverse eating experience. The open-kitchen idea at YO! Sushi adds a cultural and open element to the eating environment as chefs create meals in front of consumers on a conveyor belt. The staff receives training to educate guests about the cultural significance and origins of the food, increasing their interest in and satisfaction of Japanese food.
4.3 Ways to manage cultural diversity within hospitality sector
On the basis of literature, for the hotel business to thrive and to deliver outstanding guest experiences, managing cultural diversity is essential. Companies in the hospitality sector may benefit from the variety of knowledge and opinions that people with various cultural backgrounds bring to the conversation by embracing diversity (Song, and Kang, 2020). To understand and appreciate the distinctions across different backgrounds, it is essential to provide cultural education for all personnel. Cultural customs, methods of communication, customs and traditions of the many groups represented in the staff and clientele should all be included in this training. Concerns and potential disputes can be reduced by developing understanding of culture (Pham, et. al. 2019). For instance, arecognizedhotel company in the UK, Premier Inn is known for its reasonably priced and luxurious accommodations. The business knows of the value of different cultures in serving a variety of consumers. Premier Inn has engaged in cultural awareness classes for its workers so as to manage cultural diversity effectively. Training for employees at Premier Inn includes instruction on appreciating and comprehending cultural variations. Staff members receive the knowledge and abilities required throughout training to interact effectively with visitors from different cultures (Tamunomiebi and John-Eke, 2020). This approach has helped establish a friendly and inclusive environment at their locations.
This confirms with the literature focusing hospitality companies should use inclusive hiring and recruitmentpracticesto create employees who are diverse. This entails swiftly looking for people from varied backgrounds in culture and making certain that all candidates had equal opportunity. Equal opportunities for all applicants may be achieved by using blind hiringpracticesand reducing prejudice all through the hiring process. A feeling of belonging and being a part among workers is fostered by planning events and activities which encourage ethnic variety within the hospitalityorganization (Mooney, 2020). Cultural festivals, international cuisine festivals, or themed days are examples of festivities where staff members can discuss their cultural heritage to guests and co-workers, creating a lively and interactive environment. For example, Cafe Nero is a popular coffeehouse network that embraces a variety of cultures within its employees. The companyrecognizesthe significance of having a varied staff and believes it makes working conditions greater exciting and inventive. For the purpose to recruit individuals from every cultural background, Cafe Nero has established inclusive recruiting procedures. Their leadership staffs, featuring members of severaleuthanizesand nations, demonstrates their commitment to diversity (Thompson Burdine, Thorne and Sandhu, 2021). Cafe Nero has been able to build up a devoted customer base and preserve an excellent brand image because to its strategy for cultural diversity.
The study indicates providing international services could significantly improve the client experience in a differed hospitality environment. Workers that are fluent in guests' native tongues can improve the client experience and establish relationships with tourists from other countries (Thukral, 2021). This can entail hiring staff with multiple languages or, where necessary, using translation services. Workers may be empowered by connecting with compatible co-workers, sharing events, and offering assistance to one another through the establishment of employee resource groups (ERGs) according to similarities in culture (Ertuna, et. al. 2019). ERGs can be helpful for raising issues, advancing diverse programmes, and making suggestions for better integration of cultures within theorganization. For the purpose to promote a welcoming atmosphere, diverse leadership across all stages of theorganizationis necessary. It sends a strong message of respect and equality for diversity to staff members when they see people from various cultural backgrounds in positions of authority.
As literature review distinguished companies in the hospitality industry must actively combat unintentional bias via outreach efforts and instruction. Organizationscan ensure equal consideration and create a culture where everybody is respected and valued byrecognizingand combating prejudices. Employee satisfaction and health can be enhanced by acknowledging and accepting cultural variances in workpractices, such as vacations, worship hours, or food requirements. When feasible, providing flexible work schedules displays a dedication to comprehending and assisting with the needs of different ethnic communities (Nam, et. al. 2021). For instance, The Ritz London, is the most popular hotels in the UK,recognizesthe value of different cultures in the hospitality sector. In order to satisfy the needs of its broad global customer, the hotel aggressively employs workers from a variety of background. The company'sstaff members get thorough instruction in cultural sensitivity and comprehension. The hotel makes sure that consumers have customizedpleasant experiences during their time there by providing their personnel with knowledge of other cultures. This approach has been helpful in establishing The Ritz London's standing as a premier hotel.
However the literature suggests regular staff surveys and requests for feedback on the company's efforts to foster cultural diversity can help discover areas for growth and evaluate the efficacy of current programmes. Developing ideas for successfully managing cultural diversity may be influenced by taking into account the backgrounds and viewpoints of workers (Urbancová, Hudáková and Faj?íková, 2020). Conflicts may occur in various workplaces as a result of cultural misinterpretations. Providing arbitration and dispute resolution procedures can facilitate the swift resolution of problems and ensure that misconceptions can be cleared up in a courteous and effective way. It is important to have inclusive policies that advance equality as well as diversity inside theorganization (Kaur, et. al. 2021). To promote a diverse and welcoming workplace for every worker, these rules should address issues including equitable reimbursement, professional growth possibilities, and prohibition of discrimination measures. Workers from different walks of life can participate in shared decision-making to produce better results and to develop a sense of responsibility and dedication to the goals of the company.
Based on the verification, the findings evaluate hotel industry to foster a welcoming and inviting workplace for visitors as well as staff, managing various cultures is crucial. Businesses in the hospitality industry may take use of the numerous benefits that cultural variety offers to theirorganizationsby putting intopracticemethods like awareness of culture training, inclusive hiring processes, and celebrating diversity. In addition, it is crucial to strengthen groups for staff resources, address unconscious prejudices, and offer multilingual services to ensuring cultural diversity is efficiently dealt with and woven into the foundation of the hotel industry (Chon and Zoltan, 2019). In modern varied and interconnected world, hospitality companies may gain a competitive edge by accepting diversity and promoting an inclusive atmosphere. In the case of hospitality and food company called Benugo has an extensive number of restaurants, cafes, and concession in its portfolio. The business embraces cultural diversity by including different cuisines on the menu. In an effort to better represent the diverse nature of their team and clientele, Benugo regularly adds cuisine delicacies from numerous nations. This strategy not only pulls in more customers but also promotes respect and acceptance of cultural diversity inside the corporation.
4.4 Benefits and challenges associated with cultural diversity aspects in context of hospitality industry
The findings highlight achievement of the hospitality sector is contingent upon providing outstanding experiences for guests, and cultural diversity is crucial for attaining this goal. Although accepting different cultures has numerous benefits, it also presents a special set of difficulties.
Benefits of Cultural Diversity:
The findings show that cultural diversity makes it possible for hospitality companies to efficiently serve an array of and multinational consumer. A welcoming and personalised experience is created when tourists come into contact with employees who are familiar with their language, traditions, and interests. Improved consumer happiness, improved loyalty to the brand, andfavourablerecommendations from others result from this. Tourism is an important component of the hospitality sector, and cultural diversity enables companies to reach a wider global consumer (Zhou, et. al. 2021). Hospitality companies may draw visitors from other nations by embracing different backgrounds and catering to varied preferences, encouraging itself as welcoming and alluring locations. In the hospitality industry, cultural diversity enables businesses to provide extraordinary andpersonalizedexperiences for guests. The Dorchester, a deluxe hotel in London, serves as an example of this in real life. The Dorchester takes pride in hiring personnel from a variety of cultural backgrounds that can meet the requirements and tastes of its global customer. The hotel personnel provide a warm and friendly atmosphere that makes an indelible mark on visitors through awareness of diverse traditions and languages, leading to great client retention and commitment.
The findings reported an employee that is culturally diverse brings together individuals who have different viewpoints and methods to solving issues. This diversity of viewpoints encourages creativity and ingenuity, resulting in the creation of new amenities, services, including marketing techniques that are appealing to a variety of guests. For instance, International market expansion is made feasible for hospitality businesses by accepting cultural diversity (Kaur, et. al. 2021). Japanese restaurant chain YO! Sushi, with branches in the UK, is a great example of this. Consumers from various cultures have been drawn to YO! Sushi its extensive menu and genuine Japanese dining experience. By incorporating aspects of Japanese culture within their dining establishments, like as the conveyor-belt sushi concept, they are enabled to draw both domestic and international customers, thereby encouraging the growth and recognition of their brand worldwide.
The findings show employing individuals of various ethnic origins gives hospitality companies access to invaluable local expertise and cultural intelligence. Workers who are familiar with certain cultural norms and tastes might assist modify amenities and experiences to satisfy the needs of visitors from other nations. Morale and engagement among workers are raised in an atmosphere which encourages cultural diversity and is inclusive (Vaara, Tienari and Koveshnikov, 2021). Employees have a greater likelihood to be devoted, engaged, and motivated to give outstanding customer service when they feel acknowledged and valued for their background in culture.
This agrees with the literature highlighting employee comprehension and learning across cultures are both facilitated by cultural variety. By eliminating boundaries and building a feeling of belonging, this knowledge and expertise sharing may create an advantageous and collaborative work environment. For instance, the hotel industry benefits from an extensive variety of ideas and viewpoints that stimulates innovation and creativity. The parent firm of Premier Inn, Whitbread, understands the value of different points of view inside theirorganization (Shapoval, et. al. 2021). They aggressively encourage inclusion of diversity in the management team to ensure that various cultural viewpoints are taken into account during decision-making. Due to its dedication to cultural diversity, Whitbread has been able to stay creative and adapt to meet the demands of the market.
Challenges of Cultural Diversity:
The findings show, in a hospitality environment with a variety of cultural influences, barriers to language can be a big problem. Frustration and discontent can result from misunderstandings or poor communication among employees and visitors. For a way to accomplish this, hospitality businesses may need to make investment in language instruction or embrace services for translation (Nam, et. al. 2021). The rules and conventions of numerous societies might occasionally collide in a hospitality context. For example, actions or gestures that are suitable in a particular society may be considered rude or improper in others. To prevent potential issues, hospitality companies must teach their workers how to sensitively negotiate differences in culture. For instance, in a hospitality workplace with a variety of cultural influences, issues with language might be problematic. For instance, this challenge is faced by AccorHotels, a multinational hotel firm with an important presence in the UK. To address this, AccorHotels undertakes investments in employee language instruction to enable effective interaction with visitors from a variety of languages.
The findings reported that the integrating and balancing of many cultural backgrounds must be done with extreme caution when managing staffs that is culturally diverse (Smith, 2021). It may be difficult to foster a cohesive workplace where all workers feel appreciated and valued, especially when there are biases or misconceptions based on a person's culture. Worker cultural awareness training necessitates a period of time and resource commitment. For a company to improve its staff employees' understanding of culture and awareness, hospitality businesses have to make sure they receive adequate instruction (Vaara, Tienari and Koveshnikov, 2021). For example, the hospitality sector in the UK caters to a broad customer, which can result to conflicts between customs and traditions. For instance, ethnic variations in tip customs or greetings might lead to miscommunication. Businesses such asHilton Hotels & Resorts put a strong emphasis on cultural awareness instruction for its personnel to help them deal with such situations in an appropriate manner.
As literature review also evaluated, difficulty to satisfy the needs of varied visitors with distinct cultural preferences. It might be difficult to understand other cultures' demands and adjust to them without extending or applying stereotypes. Cultural conflicts between co-workers or between colleagues and visitors are possible in a setting with a diversity of cultures. To resolve such conflicts swiftly and effectively, hospitality businesses must have strong conflict resolution procedures in place. The multiple benefits of cultural diversity in the hospitality sector include improved customer service, global market penetration, innovation, and employee engagement (Clark, Mauck and Pruitt, 2021). It also brings difficulties including employee integration, disparities in social standards, and communications challenges. For instance, controlling a workforce that is culturally diverse can be difficult since these variations may cause confusion or disputes amongst workers. Caffe Nero, a United Kingdomcoffeehouse business, promotes cross-cultural development andemphasizesthe value of diversity in its recruitment procedures in order to facilitate assimilation and an enjoyable workplace environment.
4.5 Conclusion
The data evaluation and findingsemphasizeboth the positive effects and difficulties of cultural diversity for hospitality companies in the UK. Embracing ethnic diversity expands the market and improves customer service. This has effectively tapped into a wide range of views to providepersonalizedand innovative services. Effective leadership is necessary, however, due to issues like cultural disparities and communications hurdles. The necessity of solving these difficulties via training and integration initiatives is highlighted by the real-world examples.In conclusion, companies which embrace various cultures enjoy an edge over their competitors in the UK hotel industry, which thrives on it. These companies foster diversity, inclusivepractices, and varied management, resulting in peaceful workplaces and great experiences for visitors. The hotel industry may continue to grow as a dynamic inclusive industry in the worldwide marketplace by comprehending and managing the advantages and difficulties of cultural diversity.
Conclusion AndRecommendations
5.1 Conclusion
For the purpose to better understand ways businesses handle cultural diversity and the challenges as well as possibilities it brings, the research looks into the way it affects the UK hospitality industry. The research also aimed to investigate methods for reducing the challenges andmaximizingthe advantages of cultural diversity in this industry. The research's conclusions highlight the significant influence that cultural diversity has on the hospitality industry, with both positive results and problems that need for careful management. Cultural diversity has benefits, but it also has disadvantages that need for intelligent management techniques. Misunderstandings and disputes in work environments can result from barriers to communication and variations in cultural norms and procedures. Such programmes promote peace at work and raise morale among staff members, which helps the company, succeed as a whole.
The analysis of the tactics used by the UK hospitality sector to deal with cultural diversity demonstrated that inclusiveness and diversity are given the greatest importance in the practises and policies of successful companies. These initiatives show a dedication to developing a workplace that celebrates andcapitalizeson the many skills and viewpoints of its staff, assuring that workers from all cultural backgrounds are valued and appreciated.
The research paper has also provided insight into how to deal with the challenging issues brought on by cultural diversity. Effective initiatives involve cultural awareness training for workers to encourage mutual respect between individuals. In order to overcome barriers to communication and improve the experience of visitors, it is also crucial to promote cross-cultural learning and provide multilingual services. The results of this research show the crucial part that cultural diversity has had in forming the UK hospitality sector. Many benefits come from embracing cultural diversity, such as as enhanced client experiences, globally market penetration, and increased creativity and innovation. However, it is vital to acknowledge and deal with the difficulties that grow, such as communication gaps and inequalities in cultural standards. Businesses that actively put cultural diversity management techniques into action will have an advantage in the competitive and globally diverse hotel industry.
The study has made major improvements to the subject of management in hospitality while offering useful advice for professionals employed by the sector who want to build inclusive and diverse work environments. Accepting cultural diversity is going to be crucial for guaranteeing sustainable growth and sustained profitability as the UK hospitality sector grows and changes.
The investigation of the way cultural diversity impacts the UK hospitality business gave important new insights into both the benefits and drawbacks of hiring a varied staff. The study examined the observations, perspectives, and social situations of hotel industry employees from diverse ethnic origins using a qualitative research methodology. The results showed that cultural variety improves the experience of visitors, fosters creativity, and allows tourism companies to enter global markets. However, the study also revealed problems that need effective leadership techniques, such communication gaps and cultural disparities. These challenges may be overcome by businesses that place a high priority on cultural competence training, inclusive hiring procedures, and leadership diversity efforts.
5.2 Recommendations
Several important recommendations may be made for assisting hospitalityorganization'sin managing andutilizingcultural diversity to their benefit in light of the study report's findings regarding cultural diversity in the UK hotel industry:
- Introduce Cultural Awareness Training: It is vital for hospitality businesses to finance cultural awareness training so as to solve communication gaps and build understanding amongst staff members from various backgrounds. To foster a more welcoming and culturally aware workplace, this training must be made available to all employees, from management to those on the front lines.
- Promote Inclusive Leadership: Corporations should work to establish inclusive managementpracticesthat respect and value diversity at allorganizationallevels. Hospitality businesses may foster a feeling of connection and empowerment amongst their staff by encouraging different levels of leadership and giving equal opportunity to workers from every cultural background.
- Establish employee resource groups. Employee resource groups (ERGs) that have a particular emphasis on different cultures may give employees a forum for interacting, exchanging stories, and support the company's inclusion and diversity programmes. ERGs can offer management with insightful information on cultural concerns and methods to raise staff participation and happiness.
- Improve recruiting Procedures: Hospitality businesses should examine and enhance their recruiting processes in order to create employees that are diverse. Employers may create a workforce that is more inclusive and sensitive to cultural differences by using inclusion recruitingpracticesthat actively look for applicants from different cultural backgrounds.
- Promote Cross-Cultural Learning: Promote cross-cultural learning opportunities inside the company, including team-building activities or programmes for interaction between cultures. This may promote an open welcoming work atmosphere, deepen staff understanding of various cultures, and assist in dispelling preconceived notions.
- Track Progress: Keep an eye constantly on how well the company's diversity and inclusion programmes are doing. Gather employee input to better understand their opinions and events, then utilise this knowledge to guide choices and changes.
- Work together with industryorganizations: hospitality companies may unite with groups andorganizationsthat promote diversity and inclusion. In order to keep apprised of the most recent developments and methods for managing various cultures, this can give access to bestpractices, resources, and opportunities for networking.
- Accept language services: In the setting of an internationally oriented hotel sector, offering multilingual service may greatly improve visitor experiences. Employing employees who can converse with visitors in their mother languages can produce a more pleasant and tailored experience.
- Promote an InclusiveOrganizationalCulture: Create an atmosphere where cultural diversity is valued and celebrated. Recognizedand respect cultural occasions and customs that promote a sense of community among staff members from all origins.Make a commitment to continual improvement. Managing cultural diversity is a constant process that calls for both dedication and development. Companies in the hospitality industry shouldprioritiesinclusion and diversity as an essential component of their company plans.
Potential for further research
- Secondary research can offer insightful contrasts between the UK hotel industry's control over cultural diversity and that of other nations. Examining effective overseas hospitality companies' use of standards of excellence, cultural differences and strategies may provide more insight and guide future projects in the UK. Surveying workers in the UK hospitality sector to learn about their views of inclusion, diversity, and working experiences can yield significant information. Future plans for fostering more inclusive workplaces may be guided by knowledge of employee impressions of efforts to promote diversity, their level of fulfilment, and their ideas for change.
- Long-term studies examining the relationship between cultural diversity programmes and employee retention can provide insightful data. Businesses may establish successful employee retention strategy by having a thorough understanding of how cultural diversity affects employee turnover and work happiness. It might be instructive to poll consumers in the UK hospitality sector to see the way they view cultural sensitivity. Companies may improve their offerings and offers by taking note of how consumers react to initiatives promoting cultural diversity and if they believe their cultural demands are being met to a suitable degree.
- Researching real life examples of hospitality companies that have effectively used cultural diversity to spur innovation might offer useful tips. Future tactics for promoting an innovation culture in the industry can be informed by an understanding of how varied teams contribute to creative solving issues and inventive ideas. Focus group discussions with workers from different cultures to learn about their perspectives on intercultural communication may yield insightful qualitative data. Companies may create specific training programmes to increase communication among varied teams through a clear understanding of the issues and effective methods for communicating.
Examining the diversitypracticesand regulations of various hospitality businesses in the UK could give insight into the efficacy of various strategies. Research-based policies on diversity may be created by identifying the most effectivepracticesandanalyzingthe results of various tactics. In the hotel sector, looking at the relationship between multiculturalism programmes and customer loyalty might be fruitful. Organizationscancustomizetheir services to fit the needs of a varied clientele by having a clear understanding of the way a broad and welcoming environment affects client retention and loyalty.
It may be insightful to conduct surveys or interview executives in the hospitality sector to find out about their opinions on inclusive management and how it affects organisational culture. Leadership training programmes that place a high priority on inclusion and diversity could profit from an understanding of how leaders promote a welcoming environment. Unique insights may be gained from investigating how medium-sized and small hospitality businesses manage various cultures. Targeted plans for this sector of the industry can be shaped by an understanding of the possibilities and constraints faced by smaller enterprises in fostering inclusion and diversity.
There is a lotof opportunity for more investigation into cultural diversity in the hospitality sector. The effects of different cultures on workers, clients, andorganizationaloutcomes may be fully understood through the use of secondary research, surveys, and qualitative methods. The goal of subsequent studies should be to provide evidence-based advice that enable hospitality companies to successfully manage cultural variety, promote inclusive environments, and use diversity as an advantage in the fast-paced, globally connected hospitality industry.
Referance
Books and Journals
- Aigbedo, H., 2021. Impact of COVID-19 on the hospitality industry: A supply chain resilience perspective.International Journal of Hospitality Management,98, p.103012.
- Audretsch, D.B., Belitski, M. and Korosteleva, J., 2021. Cultural diversity and knowledge in explaining entrepreneurship in European cities.Small Business Economics,56, pp.593-611.
- Bairagi, V. and Munot, M.V. eds., 2019.Research methodology: A practical and scientific approach. CRC Press.
- Bleiker, J., Morgan-Trimmer, S., Knapp, K. and Hopkins, S., 2019. Navigating the maze: Qualitative research methodologies and their philosophical foundations.Radiography,25, pp.S4-S8.
- Caligiuri, P., De Cieri, H., Minbaeva, D., Verbeke, A. and Zimmermann, A., 2020. International HRM insights for navigating the COVID-19 pandemic: Implications for future research and practice.Journal of international business studies. 51. pp.697-713.
- Chon, K.K.S. and Zoltan, J., 2019. Role of servant leadership in contemporary hospitality.International Journal of Contemporary Hospitality Management,31(8), pp.3371-3394.
- Clark, J., Mauck, N. and Pruitt, S.W., 2021. The financial impact of COVID-19: Evidence from an event study of global hospitality firms.Research in International Business and Finance,58, p.101452.
- Darvishmotevali, M., Altinay, L. and Köseoglu, M.A., 2020. The link between environmental uncertainty, organizational agility, and organizational creativity in the hotel industry.International journal of hospitality management.87. p.102499.
- Elsharnouby, T.H. and Elbanna, S., 2021. Change or perish: Examining the role of human capital and dynamic marketing capabilities in the hospitality sector.Tourism Management,82, p.104184.
- Ertuna, B., Karatas-Ozkan, M. and Yamak, S., 2019. Diffusion of sustainability and CSR discourse in hospitality industry: Dynamics of local context.International Journal of Contemporary Hospitality Management,31(6), pp.2564-2581.
- Firdaus, F., Zulfadilla, Z. and Caniago, F., 2021. Research Methodology: Types in the New Perspective.MANAZHIM,3(1), pp.1-16.
- Francesco, G. and Roberta, G., 2019. Cross-country analysis of perception and emphasis of hotel attributes.Tourism Management,74, pp.24-42.
- García-Rodríguez, F.J., Dorta-Afonso, D. and González-de-la-Rosa, M., 2020. Hospitality diversity management and job satisfaction: The mediating role of organizational commitment across individual differences.International Journal of Hospitality Management. 91. p.102698.
- Gonzalez, R., Gasco, J. and Llopis, J., 2020. Information and communication technologies and human resources in hospitality and tourism.International Journal of Contemporary Hospitality Management,32(11), pp.3545-3579.
- González-Rodríguez, M.R., Martín-Samper, R.C., Köseoglu, M.A. and Okumus, F., 2019. Hotels' corporate social responsibility practices, organizational culture, firm reputation, and performance.Journal of sustainable tourism,27(3), pp.398-419.
- Hossain, M.S., Hussain, K., Kannan, S. and Kunju Raman Nair, S.K., 2022. Determinants of sustainable competitive advantage from resource-based view: implications for hotel industry.Journal of Hospitality and Tourism Insights,5(1), pp.79-98.
- Jhaiyanuntana, A. and Nomnian, S., 2020. Intercultural communication challenges and strategies for the Thai undergraduate hotel interns.PASAA: Journal of Language Teaching and Learning in Thailand,59, pp.204-235.
- Jiricka-Pürrer, A., Brandenburg, C. and Pröbstl-Haider, U., 2020. City tourism pre-and post-covid-19 pandemic–messages to take home for climate change adaptation and mitigation?.Journal of Outdoor Recreation and Tourism.31. p.100329.
- Kaur, P., Dhir, A., Talwar, S. and Ghuman, K., 2021. The value proposition of food delivery apps from the perspective of theory of consumption value.International Journal of Contemporary Hospitality Management,33(4), pp.1129-1159.
- Khassawneh, O. and Mohammad, T., 2022. The influence of work diversity on organizational performance in the hospitality sector in the UAE: The moderating role of HR practices.
- Kirongo, A. and Odoyo, C., 2020. Research philosophy design and methodologies: A systematic review of research paradigms in information technology.
- Latif, K.F., Pérez, A. and Sahibzada, U.F., 2020. Corporate social responsibility (CSR) and customer loyalty in the hotel industry: A cross-country study.International Journal of Hospitality Management,89, p.102565.
- Lester, J.N., Cho, Y. and Lochmiller, C.R., 2020. Learning to do qualitative data analysis: A starting point.Human resource development review,19(1), pp.94-106.
- Litvin, S.W., 2019. Hofstede, cultural differences, and TripAdvisor hotel reviews.International Journal of Tourism Research,21(5), pp.712-717.
- Liu-Lastres, B., Wen, H. and Huang, W.J., 2023. A reflection on the Great Resignation in the hospitality and tourism industry.International Journal of Contemporary Hospitality Management.35(1). pp.235-249.
- Mackey, A. and Gass, S.M., 2021.Second language research: Methodology and design. Routledge.
- Manoharan, A., Sardeshmukh, S.R. and Gross, M.J., 2019. Informal diversity management practices and their effectiveness: In the context of ethnically diverse employees in hotels.International Journal of Hospitality Management,82, pp.181-190.
- Mariani, M. and Predvoditeleva, M., 2019. How do online reviewers' cultural traits and perceived experience influence hotel online ratings? An empirical analysis of the Muscovite hotel sector.International Journal of Contemporary Hospitality Management.
- Marneros, S., Papageorgiou, G. and Efstathiades, A., 2020. Identifying key success competencies for the hospitality industry: The perspectives of professionals.Journal of Teaching in Travel & Tourism. 20(4). pp.237-261.
- Mooney, S.K., 2020. Gender research in hospitality and tourism management: time to change the guard.International Journal of Contemporary Hospitality Management,32(5), pp.1861-1879.
- Mukherjee, S.P., 2019. A guide to research methodology: An overview of research problems, tasks and methods.
- Nam, K., Dutt, C.S., Chathoth, P., Daghfous, A. and Khan, M.S., 2021. The adoption of artificial intelligence and robotics in the hotel industry: Prospects and challenges.Electronic Markets.31. pp.553-574.
- Newman, M. and Gough, D., 2020. Systematic reviews in educational research: Methodology, perspectives and application.Systematic reviews in educational research: Methodology, perspectives and application, pp.3-22.
- Opara, V., Spangsdorf, S. and Ryan, M.K., 2023. Reflecting on the use of Google Docs for online interviews: Innovation in qualitative data collection.Qualitative Research,23(3), pp.561-578.
- Patel, M. and Patel, N., 2019. Exploring research methodology.International Journal of Research and Review,6(3), pp.48-55.
- Paudel, U.R., Puri, S., Parajuli, S., Devkota, N. and Bhandari, U., 2021. Measuring Cultural Diversity Impact in Hospitality Industry Leadership: Managerial Communication Perspective from Five Star Hotels in Kathmandu Valley, Nepal.Journal of Tourism & Adventure,4(1), pp.75-88.
- Pawar, N., 2020. Type of research and type research design.Social Research Methodology,8(1), pp.46-57.
- Pham, N.T., Tu?ková, Z. and Jabbour, C.J.C., 2019. Greening the hospitality industry: How do green human resource management practices influence organizational citizenship behavior in hotels? A mixed-methods study.Tourism Management,72, pp.386-399.
- Ratasuk, A. and Charoensukmongkol, P., 2020. Does cultural intelligence promote cross-cultural teams' knowledge sharing and innovation in the restaurant business?.Asia-Pacific Journal of Business Administration,12(2), pp.183-203.
- Rhou, Y. and Singal, M., 2020. A review of the business case for CSR in the hospitality industry.International Journal of Hospitality Management,84, p.102330.
- Russen, M., Dawson, M. and Madera, J.M., 2021. Gender diversity in hospitality and tourism top management teams: A systematic review of the last 10 years.International Journal of Hospitality Management,95, p.102942.
- Säfsten, K. and Gustavsson, M., 2020. Research methodology: for engineers and other problem-solvers.
- Sakdiyakorn, M., Golubovskaya, M. and Solnet, D., 2021. Understanding Generation Z through collective consciousness: Impacts for hospitality work and employment.International Journal of Hospitality Management.94. p.102822.
- Saliya, C.A., 2023. Research Philosophy: Paradigms, World Views, Perspectives, and Theories. InSocial Research Methodology and Publishing Results: A Guide to Non-Native English Speakers(pp. 35-51). IGI Global.
- Schwepker Jr, C.H. and Dimitriou, C.K., 2021. Using ethical leadership to reduce job stress and improve performance quality in the hospitality industry.International Journal of Hospitality Management.94. p.102860.
- Shapoval, V., Hägglund, P., Pizam, A., Abraham, V., Carlbäck, M., Nygren, T. and Smith, R.M., 2021. The COVID-19 pandemic effects on the hospitality industry using social systems theory: A multi-country comparison.International Journal of Hospitality Management.94. p.102813.
- Sileyew, K.J., 2019. Research design and methodology.Cyberspace, pp.1-12.
- Snyder, H., 2019. Literature review as a research methodology: An overview and guidelines.Journal of business research,104, pp.333-339.
- Song, H.J., Yoon, Y.N. and Kang, K.H., 2020. The relationship between board diversity and firm performance in the lodging industry: The moderating role of internationalization.International Journal of Hospitality Management,86, p.102461.
- Tamunomiebi, M.D. and John-Eke, E.C., 2020. Workplace Diversity: Emerging Issues in Contemporary.International Journal of Academic Research in Business and Social Sciences,10(2), pp.255-265.
- Thompson Burdine, J., Thorne, S. and Sandhu, G., 2021. Interpretive description: a flexible qualitative methodology for medical education research.Medical education,55(3), pp.336-343.
- Thukral, E., 2021. COVID?19: Small and medium enterprises challenges and responses with creativity, innovation, and entrepreneurship.Strategic Change,30(2), pp.153-158.
- Urbancová, H., Hudáková, M. and Faj?íková, A., 2020. Diversity management as a tool of sustainability of competitive advantage.Sustainability,12(12), p.5020.
- Vaara, E., Tienari, J. and Koveshnikov, A., 2021. From cultural differences to identity politics: A critical discursive approach to national identity in multinational corporations.Journal of Management Studies,58(8), pp.2052-2081.
- Younus, A.M. and Zaidan, M.N., 2022. The influence of quantitative research in business & information technology: An appropriate research methodology philosophical reflection.American Journal of Interdisciplinary Research and Development,4, pp.61-79.
- Zhou, S., Blazquez, M., McCormick, H. and Barnes, L., 2021. How social media influencers' narrative strategies benefit cultivating influencer marketing: Tackling issues of cultural barriers, commercialised content, and sponsorship disclosure.Journal of Business Research,134, pp.122-142.
- Saunders, M.N., 2020. Common and Key Issues in Mixed Methods Research.
- Online
- deBara, D., 2022. What is Cultural Diversity and Why Does it Matter?. Online. Available through. :< https://www.hourly.io/post/cultural-diversity>.
- Lacalle. E., 2023. What is cultural diversity and why is it important in the hospitality industry?. Online. Available through. :< https://www.mews.com/en/blog/cultural-diversity-in-hospitality-industry>.
- Smith, L., 2021. The Importance of Diversity in the Hospitality Industry. Online. Available through. :< https://www.hoteliga.com/en/blog/the-importance-of-diversity-in-the-hospitality-industry>.
- Diversity inclusion at Hilton. 2023. Online. Available through. :< https://www.hilton.com/en/corporate/wp-content/uploads/2019/11/20190225_External-Diversity-Brochure.pdf>.