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Introduction Of Corporate Social Responsibility Of Hospitals (unit-4.6) Assignment
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The report is made to understand the corporate social responsibility of hospitals. The report includes two assignments, in the survey of companies that took part in the survey that covers nearly every aspect of business 90% of respondents believe the business should pay more attention to larger environmental and social issues including the integration of minorities as well as gender equality, environmental protection and the effect of company's decisions on local environment. In accordance with the CSR idea which is covered under the assignment 1 giving recommendation that a business should pay close attention to all the crucial environmental and social issues listed in the previous paragraphs.
For the attaining the objective of the report the St. Thomas hospital is considered which is a well-known private clinic following the CSR policy. Due to a few problems, the case clinic group has recently been the subject of extensive negative press in the neighborhood paper. Allegations include improper garbage disposal, unfavorable working conditions for cleaning employees, and negative effects on neighborhood residents from parking chaos through clinic guests (Sheehy, 2015). The company is now thinking about other social responsibility (CSR) concerns like recycling and carbon neutrality as a result of these issues being brought up. Senior management now sees the necessity of a CSR policy, but the Board still has to be persuaded of this. The report is made to present a strong argument for top managers to evaluate before this is presented to the board to introduce a CSR policy.
Assignment two is made to discuss the review of the CSR policy of St Thomas hospital. It includes the needs of various stakeholders of the company and how can it fulfill corporate social responsibility towards each shareholder. St Thomas's CSR condition is the same as the case. The report also includes the effects of these CSR measures on company performance for top management.
Assignment 1
Task 1: Businesses are becoming additionally conscious of the challenges that affect community
1.1 Definition of CSR
Corporate social responsibility is a form of company self-regulation with a target to make a positive impact on various groups in society; the company acknowledges its social accountability and works for the same (Sarkar and Searcy, 2016). Corporate social responsibility (CSR) refers to guidelines that company applies as a part of their governance to verify that their retail models are ethical and beneficial to the society.
1.2 Background and changing attitudes to CSR
These days, businesses are becoming additionally conscious of the challenges that affect community and the activities they conduct. A slight view of the world is limited to the advantages and profit of the company itself that is no longer true. Building capacity and educating companies is the main driver to assist them in accelerating the process of considering and paying consideration of social factors in making business decisions. In the present, companies should not only achieve a competitive advantage, or reap profits, but also build confidence in consumers by the accomplishment of social responsibility (Rosati, et.al 2018). Consumers do not just pay more consideration to the quality and cost of products, but they also have been more attentive to the impacts of production on the planet. Thus, further enhancing the social responsibility of companies is observed as an crucial requirement for sustainability in the economic system.
1.3 Regulatory framework
The regulatory framework defines the activities that should be taken by companies to perform their corporate social responsibility (O'Sullivan et.al. 2019). As per ISO 26000, corporate social responsibility is voluntary actions done by companies. The regulatory framework includes the following elements:
- Follow all the rules and regulations
- Work according to business ethics
- Make sure the accountability toward the society
- Transparency in business actions
- Use precautions measures
- Take care of the interest of stakeholders
- Follow all national and international norms
1.4 Explanation of environmental issues in CSR
Environment protection is single main area of corporate social responsibility. Environment issues includes: water, land pollution, burning fossil, climate change, deforestation, and carbon footprint and the other major environmental issues are as follows:
Policies related to recycling:
The clinic focus on its waste management, recycling waste can benefit the case company by providing another source of energy (Kolk, 2016). Waste management should be done effectively and efficiently by the case clinic to overcome issues related to CSR.
Sustainability:
The clinic should consider sustainability before making policies for the long run. Sustainable business practices will improve the image of the clinic in front of its all stakeholders.
Packaging:
The clinic must use biodegradable material for packaging because it will be good for the environment.
Carbon emission:
The company should try to reduce its carbon emission and it should be under the prescribed limit set by the government (Malik, 2015). The use of more green activities in the business is required, and the organization should introduce a culture where greener and safer practices are on priority.
1.5 Explanation of economic and political issues in CSR
Economic and political problems have a great impact on corporate social responsibility. The following are the main issues:
Accessible supplier:
This is the foremost economic issue; the location supplier should be accessible to businesses. The consumers of the goods can get the products on time at a reasonable price.
Fairtrade:
A company should follow fair trade practices to fulfill its corporate social responsibility, ethics are the essence of fair trade. The clinic should follow its code of ethics to deal with all the CSR problems related to every stakeholder (Scherer, 2018). This will further decrease the completion in the market and helps in building good partnerships.
Support to the local business:
An economic and political environment where small firms get support from large organizations will accomplish objectives related to CSR. If large and small companies corporate with each other than the price level can be reduced.
1.6 explanation of social and community issues in CSR
Society is the main stakeholder of the case clinic; there are various issues faced by the case company related to society.
Boost education and training:
The case clinic can provide technical training and vocational education to people who want to learn. The company should initiate a program where people can enhance their skills, it will improve the social presence of the case clinic (Ksi??aK, 2016).
Sponsorship:
This is one of the important ways by which case clinic fulfill their corporate social responsibility. The company can sponsor various social events for the benefit of society, it will enhance the acceptance of services provided by the clinic.
Volunteering:
The company can give volunteering services in social crises, it will be the best way to handle social and community problems in CSR.
Task 2 : Employees are the backbone of any company
2.1 Assess the benefits of CSR to our employees
Employees are the backbone of any company, the human resources can lead to the growth and success of the clinic. If the case clinic performs its CSR properly following benefits can be an outcome:
No discrimination:
The employees will get a work environment where no discrimination is done. It will increase the satisfaction level of the clinic staff and improve their performance. CSR will make sure staff gets a good working environment (Lu et.al. 2021).
Follow rules and regulations:
The clinic needs to follow all rules and regulations related to its practices including domestic and international rules.
2.2. Give an analysis of the impact of CSR on supply chain
CSR is very important to maintain an efficient and effective supply chain. Company need to be mindful of their community duties in the areas of person rights (including workplace conditions, child labor, and slavery), workplace wellbeing and protection, sustainable construction and ecological practices as they apply to the supply chain (Stekelorum, 2020). The case clinic must switch any possible ethical, legal, and financial risks and issues that can effect from selecting a supplier who for instance has poor worker safety circumstances. The case should also need to take care of the source of raw material and try to reduce transport costs.
2.3. Explain how CSR will impact business performance
Clinic business performance mainly comes from the performance of staff, it can be improved by fulfilling corporate responsibility towards human resources. Business performance can also be improved by gaining government support, compliance with the legislature, and lower cost, CSR helps in attaining all these things.
CSR will also have a positive impact on the case clinic and it will improve the sales of the clinic. CSR will improve the image among its stakeholder and build a trusting relationship between the company and its stakeholders. CSR will also help in resolving the conflict between the clinic and its consumers.
2.4. Explain how CSR will impact marketing strategy
CSR will impact clinic marketing policy in the following ways:
Brand awareness:
If the clinic fulfills its CSR, it will create brand awareness for the company. The consumer will recognize the brand and differentiate it from the other clinics in the market (Hadjikhani et.al. 2016). This will further help in establishing a strong brand image in the mind of the consumers.
Ethical marketing:
CSR will lead ethical practices in the marketing policy of the clinic, it will help the company to follow its code of ethics related to sales and marketing.
Identification of culture:
CSR will harmony with organizational culture in the marketing practice as well. It will establish a good working culture.
2.5. Assess the conflicts which might arise when company try to satisfy the needs and expectations of different stakeholders through CSR
The main conflict can arise between different stakeholders of the company. The company needs to take corrective measures at the right otherwise this disagreement will convert into conflict. The conflict between higher-level management and labor union arise because of the issue of employee benefit (Torelli et.al. 2020). Another conflict may occur between the interest of the government and the clinic, the government may implement strict laws and the company needs to follow them even when it does not want to.
Assignment 2
Task 1
3.1 & 3.2 St. Thomas hospital CSR policy
The best clinic in the UK is St. Thomas Hospital in London. This hospital, which is a member of the Guy's & St Thomas NHS Trust and was founded in the 1870s, is also where the King's College Paris Medicine School is located.
St Thomas hospital has a comprehensive CSR policy; it comprises with providing instant treatment in case of natural disaster (Suliman et.al. 2016). The hospital considers the needs of disabled people and provides special facilities to them. The CSR policy of this hospital also secures funds to fight climate change. Climate change is a most important concern in the modern era, and the company is committed to working on climate change. St Thomas hospital is also working on raising awareness about tree plantation. It is also trying to manage its waste, the company is finding the best possible way for its waste management. The company is also working on its recycling its product and services in an environment friendly manner.
The company is focused on providing fair treatment to every customer without any biases. The company is following one policy for every customer without judging their social status and position in society. The company gives volunteering services in social crises; it is the best way to handle social and community problems in CSR.
Task 2
3.3 Recommend changes to meet the needs of the stakeholder groups
The negative feedback received from many stakeholders about the CSR policy of the hospital. Trust of the stakeholder can be gained by using the following recommdation:
Suppliers: the company needs to convince suppliers that they will be benefited from the company's CSR policy. The hospital should ensure that they will follow all the ethical practices and will make payments on time (Duong et.al. 2019). The company will also purchase materials from suppliers even if the prices are high because of the quality provided. The CSR policy of ST Thomas protects the interest and right of suppliers.
Customers: customers are the king of the business and it is the most important stakeholder of the company. The implementation of the CSR policy will result in the consumer's benefit. The company needs to gain the trust of its consumer through the right implementation of the CSR policy.
Employees: employees are the main factors that contribute to the success of the hospital. The company needs to include more activities related to employee welfare. The CSR policy will include good working culture, fair wages, and cooperation at the clinic (Goodman and Sanders Thompson, 2017). The CSR policy of the clinic must include training and development opportunities for the employees of the company. The company should give more chances to the employees so that they can learn various skills and gain more knowledge to build personality
Environment: The objective of ecological CSR is to diminish any harmful consequences that the company's procedure may have on the environment. Energy consumption may be the topic of activities. CSR initiatives don't just improve the social order; they also make important assistance to the guard of the atmosphere because every day human behavior raises levels of toxic waste, which in turn release dangerous toxicants. The company focuses explicitly on dropping greenhouse gas production that originate from climate modification by restrictive energy utilization, and generating clean force.
Community: The Company's main goal is to treat every customer equally and without prejudice. The business has a single policy that it applies to all customers without considering their social standing or place in society. The complete CSR strategy of St. Thomas Hospital includes providing immediate care in the event of a natural disaster. The hospital takes into account the needs of those who are disabled and offers them particular amenities. The CSR policy of the clinic will benefit the whole community.
Task 3
3.4 The potential impact of these changes in CSR on business performance
The CSR policy will have a long-term effect on the company and will impact its success of the company. These CSR changes will help the company to fulfill also social duties and assist to reach new levels of success. This will benefit every stakeholder of the company including consumers, suppliers, government, community, etc. when an organization focuses on the satisfaction of its employees, then employees will perform at the best possible level. It will reduce staff turnover rate and satisfaction among the employees (Lubis, 2018). When a company uses environment friendly practices will help in brand differentiation and consumer will recognize the ST Thomas hospital. The community will help the company to grow and want to be a part of it. Following are the list of major benefit from changes made in the CSR policy of the hospital:
Social approval from major stakeholders
- status of management as well as improved patient loyalty
- Further influence and maintenance of the human resources
- assist to pull added investors and other stakeholders
- Increase kindness and lifts up high bar for the rivalry to further competitors
- Hold appreciation from government and international bodies
- Support modernization and passion
Conclusion
The report concluded that corporate social responsibility is very crucial for the success of the company. Assignment one summarizes, The actions that businesses should take to fulfill their corporate social responsibility by the regulatory framework. According to ISO 26000, firms engage in corporate social responsibility voluntarily. CSR will set ethical standards for the clinic's marketing strategy and assist the business in adhering to its code of ethics for sales and marketing. People who are interested in learning can receive technical training and vocational courses from the case clinic. The business should start a program where people can improve their talents because it will boost the case clinic's social presence.
Assignment two concludes that St Thomas should use ethics and environment-friendly practice under its CSR policy, it should also include the CSR policy will affect the business over the long run and have an impact on its success. The company will be able to meet its social obligations and advance to new heights of prosperity thanks to these CSR changes. Every stakeholder in the business, including customers, suppliers, the government, the community, etc., will profit from this.
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