MG410 Career Action Plan And Self-Reflection Assignment Sample

Introduction Of Career Action Plan And Self-Reflection

The assignment aims to elaborate on the proficiency, understanding, and experience required for entering the marketing profession. The evaluation of the job role and eligibilities that the candidates need to possess is required. The job profile of a marketing manager is highly responsible and opens up mass opportunities for fresher's and experienced employers. The skills and knowledge have been explored with the help of primary and secondary research earlier. The position of marketing manager requires expertise in Digital Marketing like social media, and email marketing which is essentially necessary for the designation of a professional marketing manager. The role is interesting to me and emerging to be a popular career prospect for many fresher's at the current date.

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The candidate needs to hold a bachelor's degree in marketing and communication and related subjects. The key responsibilities will include developing and maintaining a sustainable relationship with the social media partners and influencers. The research evaluated has elaborated that marketers need to behold analytical, creative, communication, and innovative approaches for the position of the social media manager. The previous research conducted has stated that writing and vocal marketing skills are highly required to have for the role of the “social media manager”.

Personal analysis

Personal analysis has been done based on the suitability and eligibility of the marketing manager. The position requires proficiency in communication and creative skills useful for enhancing the content and approaches of marketing (Jacobson et al. 2022). The applicants need to have other skills such as time management and adaptability as the field is highly challenging and keeps on changing with time. The evaluation of the job role has helped to analyze my shortcomings of mine that are required to be polished for becoming a proficient social media marketer.

The above table has presented the job description for the role of “social media manager” and the qualifications needed to possess. The first one is time management skills that are definitely one of the greatest requirements for most managers. There are multiple tasks and projects that are required to be tackled within a stipulated time frame. Thus, that becomes quite pressuring while delivering quality content work to the clients. The background must be thoroughly familiar to the candidate which will help in handling the requirements effectively. However, there are various skills that are required to be enhanced and furnished for pursuing the career. The overall analysis of my job profile has helped me to understand to furnish the focal points where i need to put focus and the areas that can help me in growing as a professional employee in the reputed company.

Therefore personal analysis will help in underpinning the strengths and areas of weakness that are needed to be rectified by me.

Experience and degree

• Attended a seven-week seminar that taught analytical skills along with certification
• Qualification and degree in marketing, communication, and related subject area
• Past experience in handling social media social brands networks
• Able to operate in a fast-moving environment while managing many tasks at the same time.
• Excellent written and oral communication abilities.
• A thorough understanding of social media practices and platforms.

SWOT analysis

Table 1: SWOT Analysis

Career Action Plan

Career action plans are a useful framework that helps in addressing both the personal and professional development of the activities required for the growth and development of the career forthcoming. As a guiding rulebook for my professional development “career action plan” will help in strategically enhancing the core competencies required for the social media manager.

SMART Objectives

Table 2: Action Plan

Communication skills-

There are various steps that are required to be fulfilled in order to achieve better communication skills. However, firstly a marketing manager must have the practice to listen properly. Accordingly, communication skills can be developed with the ability to understand a problem easily and fractionate the complex term into simple terms (Li et al. 2019). In addition, this ability can give strength to an individual in delivering their speech fluently. This is the long term goal. Further, a speaker must have confidence while they are trying to address a problem or representing their own point of view about a case, which breaks the hindrances and make communication skill stronger.

Therefore, as a marketing manager, I must have the ability to remove the complexity and improve my confidence to better my communication skill. Thus, growing my communication skills will help me to present my ideas and content to a mass audience with smoother and less transition. The social media platform has become growing in demand and essential for my professional development.

Time management skills

The adoption of the techniques in using time in a proper manner for finishing all the jobs in the set time refers to time management. However, the marketing manager job requires managing a numerous number of projects at the same time, sometimes there are strict deadlines also involved for some projects. Therefore, in this job profile, time management plays a valuable role in finishing the allocation job at the exact time with the help of segregating times based on the task's requirement. Accordingly, the proper allocation of time for jobs gives the opportunity to individuals in improving their productivity and cause less distraction. In addition, time management is also effective in motivating employees by reducing work stress; therefore as a manager, I require to implement time management in achieving the goal in the meantime.

Digital marketing skills-

Knowledge about digital marketing plays a valuable role in strengthening an individual's performance in marketing, however, at present proper marketing is crucial in gaining competitive advantages. Digital marketing skills allow businesses to segment their audience and target specific companies based on different criteria such as demographics, appeals, behavior, and more. This targeted method helps optimize marketing actions, making them more efficient and cost-effective. However, digital marketing allows personalized contact and engagement with buyers. Therefore, by leveraging customer data and utilizing methods like email marketing industrialization and personalized range, businesses can make tailored backgrounds, build connections, and foster customer loyalty. In present days the increasing number of people operating the internet, digital marketing provides a powerful medium to reach and entertain an extensive and diverse audience. It permits businesses to attach with potential clients globally, breaking the obstacles of location and time.

CV

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Conclusion

The overall conclusion has been drawn on the personal reflection of the social media manager profession. The research has highlighted requisite skills and criteria that are important for the digital social media marketer to behold to make their position higher in the competitive market. The evaluation of the personal analysis based on the major points of strengths and weakness, threats and opportunities as an individual has been done. The focus of the personal analysis has been prefixed to identify the regions that are to be improved and the areas that are the strong points. The SMART Objectives have been prepared as the action plan which will be centered as the factor of growth and development in my weakening areas.

References

• Jacobson, J., Gruzd, A. and Hernández-García, Á., 2020. Social media marketing: Who is watching the watchers?. Journal of retailing and consumer services, 53, p.101774.
• Li, F., Larimo, J. and Leonidou, L.C., 2021. Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda. Journal of the Academy of Marketing Science, 49, pp.51-70.

Bibliography

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