Tesla's Expansion in Japan Assignment Sample

Introduction Of Tesla's Expansion in Japan: Business Plan & Market Analysis

This report is a business plan for Tesla Inc. which is looking forward to expanding its operations and increasing market share in Japan. Currently, Japan is one of the most advanced nations in the context of technology. Tesla looks it as an ideal country for its gigafactory. The company imports most of the parts for its car manufacturing from Japanese companies. This report, a basic description of the whole business report that will highlight the business scenario and opportunities in Japan. In addition to this, a small description of the organisation will be provided. A small discussion on the data collection techniques and sources will be provided along with the time plan.

Background to Business Organisation

Tesla Inc. is a US-based electric automobile manufacturing company that was founded in 2003 by Martin Eberhard and Marc Tarpenning. Currently, it employs over 45000 employees and has a net income of US$ 1.9 billion and revenue over US$ 11 billion. The company's mission is "to accelerate the transition of people around the world to sustainable energy." The company not only deals in an electric automobile but also in clean energy production and storage devices. It aims at a zero-emission future. The company builds luxury electric cars. The first electronic car was launched in 2008 and till then, Tesla has come up with many new and innovative models. It first gigafactory was established in Nevada and is planning to open the second in Japan.

Background to Business Environment

• Japan is an ideal site for Tesla's gigafactory as the country is one of the largest markets for e-cars and people prefer luxury products.
• In addition to this, Japan-based company Panasonic is a major stakeholder in the first gigafactory of Tesla at Nevada.
• Another reason for investing in Japan is that the national government of Japan is promoting eco-friendly and electric vehicles and is making investments to install power charging outlets.
• The government is also offering perks for efficient and eco-friendly vehicles, such as lower taxes, green subsidies, and zero road tax. This is given in its Mission 2020 report that highlights the 25% lower carbon emission by 2020.
• For other information about the macro and micro-environment of Tesla, PESTLE and Porter's five force analysis will be done.

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Data/Graphs/Tables

Most of the data regarding Tesla's future and current projects can be retrieved directly from the company's website. The information regarding the expansion plan in Japan can be taken from the website. In addition to this, some information can be taken from the Government Japan's report and documents available online. For reference, the online and research papers will also be considered. The press release can also serve as an excellent source for information as the government of Japan regularly updates its citizens about new investment in the country.

Time Plan

References

• Ahmadjian, C. L., & Lincoln, J. R. (2013). Keiretsu, governance, and learning: Case studies in change from the Japanese automotive industry. Organization science, 12(6), 683-701.
• Database &Regulations (2018). Retrieved from https://www.jama.org/database-regulations/
• Ekins, P. (2012). Eco-innovation for environmental sustainability: concepts, progress and policies. International Economics and Economic Policy, 7(2-3), 267-290.
• Higman, S. (2015). Tesla gigafactory plans in Japan. [online] The Green Optimistic. Available at: https://www.greenoptimistic.com/tesla-gigafactory-japan/#.W-c_xpNKjIU [Accessed 10 Nov. 2018].
• Japan market entry: why is it difficult? how to succeed. (2016). Retrieved from https://www.japanstrategy.com/business-in-japan/
• Kumar, S., &Yamaoka, T. (2015). System dynamics study of the Japanese automotive industry closed loop supply chain. Journal of Manufacturing Technology Management, 18(2), 115-138.
• Neely, C. (2016). The Japanese Automotive Industry. Retrieved from https://www.japanindustrynews.com/2016/03/japanese-automotive-industry/
• Pillot, C., 2015, March. The rechargeable battery market and main trends 2014-2025. In 31st International Battery Seminar & Exhibit.
• RITHOLTZ, B. (2013). Tesla scares the rest of the auto industry | The Japan Times. [online] The Japan Times. Available at: https://www.japantimes.co.jp/opinion/2017/11/20/commentary/world-commentary/tesla-scares-rest-auto-industry/#.W-c6ZpNKjIU [Accessed 10 Nov. 2018].
• Shende, V. (2014). Analysis of research in consumer behavior of automobile passenger car customer. International Journal of Scientific and Research Publications, 4(2), 1.
• Shepard, S. (2018). Tesla Breaks into Japan. Retrieved from https://www.forbes.com/sites/pikeresearch/2014/09/30/tesla-breaks-into-japan/#8c36aba6d49b
• com. (2010). Tesla Announces Japan Will be the First Destination in Asia. [online] Available at: https://www.tesla.com/blog/tesla-announces-japan-will-be-first-destination-asia?redirect=no [Accessed 10 Nov. 2018].