Business Issues And Challenges in Global Business Case Study Sample

Introduction Of Ethical Business Issues And Challenges Within The Global Business Environment

This study looks at the integrity-related business obstacles that Asos, a global online clothing retailer, has to deal with in the framework of corporate social responsibility (CSR) and professionalism. With rising demands from stakeholders, it becomes increasingly important to deal with ethical work practices, supply chain management, sustainability, diversity, and ethical promotion of the business. The research study attempts to examine how Asos has integrated CSR and professionalism into its response to these challenges. This report explores Asos's approaches and procedures for making decisions, offering perspectives on its brand is acknowledged as a moral and accountable worldwide business corporation.

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Figure 1 Importance of CPD

(Source: Admin MedEd Academy, 2020)

Introduce And Define The Chosen Issue - Supply Chain Transparency

Supply chain transparency is a significant issue in the context of moral business conduct and corporate social responsibility (CSR). It describes the extent to which a business makes transparent and easily accessible information regarding the components of its supply chain, including the supply chain of raw materials, labour practices, and the effects on society and the environment (Marques, 2019)). Ensuring certainty that there is consistency across the supply chain plays an important role in the modern internationalised business environment companies continuously operate across several nations and depend on complicated networks of suppliers.

The charge of supply chain transparency belongs to Asos, a global online clothing retailer. Making certain that ethical requirements and environmental and social obligations are satisfied is essential in the modern era of business environment where the material is supplied from all over the world (Hultberg, and Pal, 2021). Lack of transparency can lead to unethical situations, potentially dangerous circumstances, and unethical business practices. Transparency must be achieved by strict rules and regulations, confirmation, inspections, and supplier participation. The use of technology, collaborations, and licences support initiatives to increase transparency. Improving supply chain transparency supports Asos's commitment to corporate social responsibility encourages idealism, promotes accountability, and eliminates the risk of operations. It motivates buyers to make moral decisions, generating significant shifts within the clothing industry.

Explain The Code Of Conduct That Assists In Resolving/ Addressing The Issue

A comprehensive code of conduct must be put into effect to address supply chain transparency. Asos has developed a robust code of conduct that outlines requirements for labour practices, environmental sustainability, social responsibility, and transparency. To gain access to appropriate assistance, they take part in dealership evaluations and inspections and work with organisations like the Equal Attempt of Identification and Ethical Buying Determination.

Asos frequently informs manufacturers of business-related standards, facilitating communication to address violating the law. They use technology-advanced tools, such as supply chain monitoring, to demonstrate compliance (Dzhengiz, Riandita, and Broström 2023). Following the code indicates Asos's dedication to ethical business practices, enabling suppliers to behave according to moral standards and ensuring accountability at certain phases during the acquisition and production of raw material into semi-finished or finished goods.

Asos and its suppliers use this code of conduct as a benchmark, promoting an environment of honesty and ethical judgment. The study examines Asos's code in more depth in the evaluation's following parts, evaluating how well it promotes transparency and responds to ethical issues (Bjørn, et.al. 2020). The study will examine regulatory methods and consider how they affect interactions between dealers and stakeholders.

Discuss The Support And Guidance Available From The Relevant Professional Bodies/Organizations

It is important to discuss the support and direction available from relevant professional organisations and groups when delving more deeply into a particular aspect of expert practice. These organisations are essential in promoting moral business conduct and providing resources to address issues like supply chain transparency.

In the instance of Asos, various industry groups and organisations offer assistance and direction in resolving ethical issues and promoting ethical business practices (Christoffersen, 2021). One such organisation is the Ethical Trading Initiative (ETI), which connects businesses, labour associations, and NGOs to improve working conditions in global supply chains. As a member of the ETI, Asos has the opportunity to utilise a variety of tools, educational opportunities, and best-recommended practices for resolving ethical challenges.

Asos may request advice from industry-specific groups like the Sustainable Apparel Coalition (SAC), a group that aims to promote environmental sustainability and ethical practices in the clothing and footwear industries (Varaden, Sandhu, and Tjiptono, 2020). The high score is one of the instruments that the SAC provides, helping organisations evaluate and enhance the way they affect society and the environment throughout the supply chain management practices.

Assessment Of The Likely Impact Both The Support And Codes Of Conduct Could Have On The Issue

In considering the fundamental components of professional behaviour, it is critical to evaluate the likely effects of professional organisations' and businesses' support, as well as the adoption of codes of conduct, upon the problem of supply chain transparency. Professional organisations' and businesses' assistance provides Asos with valuable resources, recommendations, and chances for collaboration. As a result of this assistance, Asos is better equipped to negotiate difficult situations and accelerate its attempts to make its supply chain more transparent. Asos may improve the integrity of their decision-making methods and stay on the cutting edge of ethical business practices by utilising the knowledge and connections offered by these organisations.

According to Crooke, et.al. (2021)Implementing norms of behaviour is an important tool for bringing about incredible transformation. Codes of behaviour contain clear standards and requirements that establish an atmosphere for responsible business conduct. Supply chain transparency is made possible by ASOS's comprehensive code of conduct, which covers labour standards, social responsibility, sustainability of the environment, and transparency. In the framework of purchasing as well as manufacturing procedures,it promotes a values-based culture of integrity and encourages suppliers to hold themselves to the highest standards of ethics.

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Conclusion

For companies like Asos to remain committed to corporate social responsibility and professionalism, they must deal with ethical business challenges and challenging circumstances especially supply chain transparency. Asos can manage the difficulties of its global supply chain by implementing an extensive code of conduct and implementing guidelines from professional groups and organisations. Those initiatives support accountability, responsibility, and ethical conduct. Asos promotes interaction with stakeholders, increases trust, reduces risks, and promotes high-quality transactions within the fashion industry by expressing dedication to ethical Standards. Adopting these concepts secures Asos's continued success as a moral and responsible worldwide corporation.

References

Books and Journals

• Bjørn, A., Sim, S., King, H., Patouillard, L., Margni, M., Hauschild, M.Z. and Ryberg, M., 2020. Life cycle assessment applying planetary and regional boundaries to the process level: a model case study. The International Journal of Life Cycle Assessment. 25. PP.2241-2254.
• Christoffersen, M.S., 2021. Sustainability in the Fashion Industry: An Analysis of Regulation, Measurement Tools, And Application.
• Crooke, S.T., Baker, B.F., Crooke, R.M. and Liang, X.H., 2021. Antisense technology: an overview and prospectus. Nature Reviews Drug Discovery. 20(6). PP.427-453.
• Dzhengiz, T., Riandita, A. and Broström, A., 2023. Configurations of sustainability?oriented textile partnerships. Business Strategy and the Environment.
• Grose, V. and Mansfield, N., 2023. Fashion Supply Chain Management: Integrating Sustainability through the Fashion Supply Chain. Taylor & Francis.
• Hultberg, E. and Pal, R., 2021. Lessons on business model scalability for circular economy in the fashion retail value chain: Towards a conceptual model. Sustainable Production and Consumption. 28. PP.686-698.
• Marques, C.C., 2019. A marketing perspective on circular economy: marketing incentives as a chain effect in the adoption of circular models (Doctoral dissertation).
• Varaden, S., Sandhu, M.S. and Tjiptono, F., 2020. Migrant Workers and Corporate Social Responsibility: Workplace Practices in Mauritius. Industry and Higher Education: Case Studies for Sustainable Futures. pp.207-228.
• Online
• Admin MedEd Academy, 2020. Importance of CPD. (Online). Accessed from <https://www.meded-academy.com/why-is-continuing-professional-development-cpd-important/> Accessed on 05/06/2023.