Accommodation Services in Hospitality Case Study

Types of Accommodation Services and Their Impact

Part A: Presentation on different types of accommodation services within the hospitality industry

Introduction

• Accommodations support and allow people to acquire shelter during travel
• Accommodation service is provided by a hotel, guest house, inn, club and campsite
• Planning, organising, directing, controlling and evaluating is part of managing accommodation service in the hospitality industry
• Variability accommodation in the hospitality industry contributes to retaining customers and developing the customer base
• Aims to explore different accommodation services in the hospitality industry

SN: Accommodation service is provided by a hotel, guesthouse, inn, club and campsite to support guests and tourists through accommodating shelter, food and beverage facilities with entertainment. The main objective associated is for providing proper facilities associated with the services that have been provided inside the hospital industry, better accommodation is required as it helps in retaining the customers. This study aims to explain the different types of accommodation services based on their operational process and facilities. Variability accommodation services are important in the hospitality industry because it contributes to retaining customers and developing the customer base by providing them with a different type of exponential experiences of accommodation services. This study aims to explore accommodation services concerning current technology and customers' demands.

Different types of accommodation services

• Based on the operation process accommodations are classified as serviced and non-service accommodations(com, 2022)
• Non-serviced accommodations do not prove additional facilities for tourist
• Serviced accommodation provides every type of additional facility to tourists ly food and beverage

SN: Based on the operation process of the hospitality industry accommodations can be classified as serviced and non-service accommodations. Serviced accommodation is concerned with allowing customers to deliver different additional facilities ly food and beverage. The services are classified on the basis of the accommodation and the availability of the facilities required by the patients such as delivery of of food and beverages. On the other hand, Non-serviced accommodations have not allowed delivering any kind of additional facilities such as food and beverage services due to limited prices. Due to the existence of additional facilities, service accommodation is better and costlier rather than non-serviced accommodation categories in the hospitality industry.

Different types of accommodation services (CONT…)

• Based on the operation model catered accommodation, self-catered and non-catered accommodation (com, 2022)
• Non-catered accommodation includes a kitchen, tent, sports facilities, caravan pitcher, laundry facilities and showers
• Catered accommodation includes reception, restaurant and bar, leisure facilities, housekeeping, gym or health club, conference and business facilities with room
• Catered accommodation provides food and beverage
• Self-catered and non-catered accommodation does not provide food and beverage

SN: Furthermore, accommodation services are classified as catered accommodation, self-catered and non-catered accommodation. Catered accommodation is associated with reception, restaurant and bar, leisure facilities, housekeeping, gym or health club, conference and business facilities with room for providing variable facilities to customers. Different types of operation models are followed in this industry such as availability of launder facilities, gym and club bar for providing leisure to the customers. Non-catered accommodation does not provide food and beverage and other additional facilities as well as it includes a kitchen, tent, sports facilities, caravan pitcher, laundry facilities and showers. Catered accommodation is similar to serviced accommodation services and Self-catered and non-catered accommodation is similar to the non-serviced accommodation category of the hospitality industry.

Scale and scope of accommodation services

• The full-service hotel includes upscale hotels, mid-price hotels and luxury hotels
• Limited service hotel involves with reasonable price point and is accessible with fewer staff workings
• Luxury hotels enable to provide the highest levels of quality service concerning customers' demand (Infante-Moro et al. 2021)
• Upscale hotels emphasise customer loyalty and brand recognition with special service ly concierge, gift shops, and extended room service (Omlandhospitality.com, 2021)
• Customers of mid-price hotels prefer slightly higher prices rather than a limited-service hotel
• Limited service hotel includes internet access, small kitchen and appliances as well as television

SN: Full services hotel is considered rather than limited service hotel and full-service hotel includes upscale hotels, mid-price hotels and luxury hotels. Limited service hotel is concerned with providing access to the internet, small kitchen and appliances for cooking and other activities as well as television for the entertainment of guests. Upscale hotels are concerned with maintaining and increasing customer loyalty and brand recognition through providing special services ly concierge, gift shops, and extended room service to their guests with complementary accommodation services. Open access to internet helps the customers in performing their jobs in a better way but this increases the price of the hotel rooms in the mid while the price of the hotels rises. Luxury hotels and accommodation services are preferred by high-income level customers and they focus on acquiring the highest levels of quality service from hotel and hospitality companies. Mid-price hotels are associated with slightly higher prices with quality services rather than limited-service hotels and it prefers by lower and middle-class customers identically.

Ownership and affiliations

• A franchise agreement refers to a "legal license agreement" developed between a hotel owner and the hotel brand
• Management agreement provides conventional authorities to the management group to operate the hotel on a behalf of the owner(org, 2021)
• Hotel owners have to manage all operating risks based on management agreements
• Hotel owners are responsible for providing require pay franchise fees, it fees incentive fees, brand trademark, marketing fees, distribution and royalty fees

SN: Ownership and affiliations are associated with two significant arguments and contract papers ly franchise and management. Management agreement conducts between owners and management authorities of different branches in the hospitality industry. The agreement made between the different brand of the hotel and the owners of the hotel must come in an agreement so that no one faces any monetary loss. The fees of the franchising are much higher in comparison to the marketing fees. Management agreements emphasise providing conventional authorities to the management group to operate the hotel and act on behalf of the owner. In this aspect, operational risk and other financial risks have to be managed by the hotel owner. On the other hand, the franchise agreement is another "legal license agreement" between a hotel owner and the hotel brand for managing conventional authorities concerning legal restrictions. For managing legal licensing agreements ly franchise agreements, owners have to make payments for franchise fees, incentive fees, brand trademark, marketing fees, distribution, IT fees and royalty fees.

Classification, grading and online guest review sites

• Issues of taking customers' review systems include natural and artificial
• Positive comments help to encourage customers' interest and preference for a particular hospitality and accommodation company (Sijoria et al. 2019)
• Promptly developed trust, and confidence in that particular company
• Negative comments impact trust and confidence
• Reduced customer based with negative brand image and affecting purchasing intention of customers (Myo et al. 2019)
• Name of different visit sites are Trip-advisor, and social media platforms ly Facebook, Instagram and Twitter

SN: Customer review is important for analysing issues and effectiveness in accommodation service that can be gathered with two wages artificial and natural. Artificial meets using digital applications for gaining customer responses. Natural feedback gathers by asking customers for their perspectives on the hotel. The issues taken into consideration must be helping in reviewing the products and the services for encouraging the interest of the customers. It also affects the image of the brand as the customers can comment on the different social platforms. Customers' positive comments contribute to developing positive reparation of a brand as well as an enhanced customer base by stimulating prompt decisions of new customers. Positive comments from customers lead to enhancing sale rates, loyalty based and customer involvement significantly. Negative feedback impacts customers' trust and interest in the accommodation services of a particular company and impacts customers' involvement notably.

Trends in accommodation services

• Maintaining safety and hygiene after the covid-19 pandemic situation(Gursoy and Chi, 2020)
• Contactless payments with digital technology
• Using robots and automated systems in hotel & restaurant
• Chatbots for maintaining customer service and acquiring customers feedback (com, 2022)
• Mobile check-in service concerning auto check-in and check-out facility for tourist
• Providing organic and healthy food or drinks

SN: New trends in accommodation services are associated with advancing technology based on customer services and the booking process. After the COVID-19 pandemic situation, customers prefer safety and security and accommodation services prefer to maintain health and safety measures with hygiene to reach customers' demand activity concerning the current trend of accommodation service in the hospitality industry. Applying the different types of robotic technology helps in analysing the feedback received from the customers and provides a security to the payments as the chances of theft is reduced to the least possible percentage. Mobile check-in and checkout facility with the application of artificial intelligence is the inclusion of new trends in the accommodation service of the hospitality industry concerning auto check-in and check-out facility. Chatbots refer to the part of customer service and acquiring customers' feedback that has to be utilised by accommodation services based on current trends and technology in the hospitality industry. Using robots and automated systems in hotels & restaurants can be considered a specific and remarkable innovation in the hospitality industry with the utilisation of advanced technology considering trends in digitalisation.

The impact of digital technology on accommodation service

Advantages

• Easy access to information for customers with easy connection and communication
• Minimised guest convenience with a hassle-free booking opportunity
• More efficient service for using tools for automation
• Tech-driven and contactless travel and accommodation booking with service facility for guests (Lau, 2020)
• Increasing customers' satisfaction with exponential experienced

SN: Digital technology plays a vital role in the implementation of current trends and the growth of the hospitality industry6 through delivering different aspects such as automation, robotics and sensor for security. Digital technology makes the marketing process of the hospitality industry easier rather than in previous days which helps to increase customers involvements. Easy flow of information helps in better collection of information and provides the chances of easy booking without any obstacles resulting in increasing the satisfaction among the customers. Due to the utilisation of automation and robotics in hospitality services, service quality and potentiality have increased noticeably. Tech-driven and contactless booking processes are associated with the implemented communication process that leads to exploring the hospitality industry and services globally. This implanted accommodation service leads to increased customer experience and satisfaction effectively. Accommodation booking with service facilities for guests through digital technology leads to minimising conveniences of booking with hassle-free facilities that are important for increasing customers' demand, preference and involvement.

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The impact of digital technology on accommodation service (CONT…)

Disadvantages

• Increased unemployment rate due to automation (Ivanov, 2020)
• Vast knowledge and expertise are required to manage that technology
• It becomes more costly
• Create difficulties for users
• Online information sometimes is not true and efficient and it goes viral fastly
• Safety threats due to data breaches and data leakage in the hospitality industry

SN: Digital technology in accommodation service is responsible for increasing trends of automation in the hospitality industry that is associated with fewer employee involvements. Therefore, digital technology is responsible for the increasing unemployment rate due to the increasing use of automation. However, automation and tech-driven working process are required well knowledge and experts for conducting working processes otherwise its leads to high failure in the operational process with the possibility of accidents as well as customer dissatisfaction. Applying the different techniques and tools allows the automation but reduces the rate of employment. The vast knowledge collected helps in expertise and online information collected helps in providing safety by reducing the chances of risk. Due to a lack of knowledge in tech drive working process and accommodation services, users such as employees and customers can be faced different issues and difficulties that affect customer satisfaction as well as experiences. Digital technology sometimes creates security and safety-related systems due to viral fake information in a faster manner that affects the brand image and brand reputation significantly. Digital technology is responsible for creating security threats due to data leakage and data breaches that affect the operational process of accommodation services in the hospitality industry significantly.

Recommendation

• Using serviced accommodation with catered facility will be beneficial for achieving customers' preference
• Using digital technology in marketing and operational process with adequate safety measures is required
• Using artificial intelligence for managing security measures is important (Nam et al. 2021)

• Well trends experts have to be hired

SN: A preview regarding different types of accommodation services helps to identify that utilisation of service accommodation is important for the implementation of hospitality service with customer satisfaction. Serviced accommodation helps to encourage customers' satisfaction by providing every additional service including in total package of accommodation serviced booked by tourists. The recent trends adopted by the experts alpplying the artificial intelligence for better management and providing security and achieving the preference of the customers. In this digital era, using digital technology in marketing and operational process leads to creates several security issues that have to be minimised through utilising artificial intelligence concerning cyber security. Moreover, to maintain the working process with automated technology company has to be hired an expert and well knowledge employee that helps to mini mind risks. A protective working process with digital technology will contribute to ensuring security and enhancing the working process and business growth in a recognisable manner.

Conclusion

• Accommodation services are serviced and non-serviced based on provided facilities
• Current trends in the hospitality industry include advancements in technology with innovation
• Management and franchise contracts help to manage the operational process efficiently with safety and security measures

SN: Apart from that it concluded that Accommodation services are categorized as serviced and non-serviced based accommodation based on provided facilities and operational model. Current trends in the hospitality industry are associated with ensuring safety, and security with the application of hygiene, and digital technology. Advancements in technology with innovation are significant concerns for the hospitality industry in improving accommodation service as well as customers' travel experience concerning brand reputation and revenue growth. The different services related to accommodation helps in analysing the recent trends prevailing in the hospital industry for efficient management of the operational process. Management and franchise are two significant contracts developed between management and owner to maintain the working process with authority. The use of digital technology in marketing and the operational process by the hospitality industry helps to manage the operational processes efficiently with safety and security measures.

Part B: Individual Report

Introduction

The report has been going to discuss the developments in hotel sectors related to Premier Inn that have also provided a wealth of opportunities that have diversified the working cultures and accelerated carer advancements. The rates of continuous improvements have been also making experts that have been trying to develop the cultures of accommodation services that can be making beneficial side of the hospitality sector by examining the security services and generations of best services among the customers.

Front office functions within a variety of accommodation services

The front office has been considered a core department that has created guest contracts and made ban arrivals through the last departments by improving the cultures of functional activities with the creation of settlements of the resident guests. The departments have also been performing the functions by playing the various kinds of key responsibilities related to "Reservation, Reception, Room assignments, Settlements of resident guests and Registrations" in a sustainable manner (Premierinn.com, 2023). The core functions of these accommodations have also been notified on the various kinds of attributes related to fielding customer enquiries and arrangements of guest services has considered one of them.

Key roles within the front office department

The key roles of Front office departmental sectors have been briefly divided into various kinds of attributes related to making a guest database have been considered one of them. As stated by Le and Phi (2021), the maintenance of guest accounts, selling services, enhancements of guests satisfaction and handling and enhancements of guest satisfaction by communications through PBX has been considered one of them in Premier Inn (Premierinn.com, 2023). The continuous rates of development activities can also be notified on the reservations and contracts facilities that can be keeping the desk clean by providing the necessary suppliers in an effective manner and improving the cultures of non-serviced accommodations by maintaining the comprehensive database and enhancing the rates of consumer satisfaction. Analysed the graph it has been specified that the Premier Inn have been improving the cultural attributes related to net income statements from 2009-2022 [Refer to appendix 1]. Thus, in the year 2009-2010, the rates of selling infrastructures transformed by 54.93 GBP as well as that have been sustainably increased in the year 2021-2022 is 56.7 GBP can also indict a wider range of fluctuations (Statista.com, 2022).

The operations of the front office department

The Front office guests have inquired about the reservations and cleaned up the guest's departures by improving the cultures of communications and making engaging of the human resources by improving the cultures of interview. As opined by Ushakov et al. (2020), the improvements in balancing the database by collections of guest information by making an enhancement to the continuous rates of developments activities by diversifying the areas of the respective departments in Premier Inn (Premierinn.com, 2023). The functional activities have also been making a wider range of diversification and can be making a contact facility with the consumers and improving the cultures of better services by making an arriving by keeping the messages. In this regard, the evaluation has been also effectively conducted by taking the help of the metrics related to "Revenue Per Available Room (RevPAR)" by balancing the "Average Occupancy Rate (OCC)", "Average Daily Rate (ADR)" that can be helped to analyse the performances appraisals rates.

Evaluate a range of different accommodation services

The front office departments of Premier Inn have provided the ideal guest opportunities by increasing the rates of experiences opportunities and handling the data by the collection of reliable information and solving queries that have enhanced the implementation of hotel technologies. As opined by Xu et al. (2020), the Hotel Desk Agent has also been checking about their rooms and distributing the room keys by answering the question and making a process by paying for the hotel services in a sustainable manner. In addition, the responsibility has been also making first-hand impressions through the facilities and level of services that can be making queries and correcting personal information and improving the cultures of services among the customers. As a result, the hotel sectors can be improving the differentiation of cultural activities related to "Food and Beverages", "Tourism and Travel", "Events and Meetings", "Recreation", and "lodging" by generating future values and ultimate determinations in Premier Inn.

Key roles found within the housekeeping department

The hotel sectors related to Premier Inn have been trying to focus on the multiple kinds of cultural attributes related to cleaning guests' room departure and mid-stay, room services trays, making needs, replacing towels and dirty linens and restocking guestrooms amenities related to notepads, drinking glasses and toiletries, removing garbage, recycling (Premierinn.com, 2023). The above-depicted things have also been making a wider range of improvements facilities by cleaning up the spills with the accurate ranges of equipment services as well as collections of disposing of trash have been assisting with the guests by vacuuming, mopping and sweeping the floors. Besides that, assisting guests and stocking restrooms by keeping the common areas and facilities by developing maintenance have also been treated as a core responsibility of housekeepers of Premier Inn. As opined by Hewagama et al. (2019), the main roles of the housekeeping department are to report and clean the safety hazards by managing the charges in an effective manner. It can also be improving the differentiations of cultures related to Sweeping, Cleaning Windows, Wash dishes, Mopping floors, laundry light monitoring and Housekeepers changing linens have also been treated as other responsibilities of the housekeeper that can be improving the cultures of the hotel sector with generations of flexibilities rates.

Importance of forecasting linen stock

Linen stock has been increasing the rates of consumer satisfaction by ordering the products and forecasting the business by predicting the future demand rates and making the availability of the ultimate ranges of the fulfilment of the consumer's orders in a short time. As stated by Priyangika et al. (2020), the continuous rates of development have also helped the business through generations of understanding rates with the creation of creating expectations by predicting the performance appraisals in Premier Inn (Premierinn.com, 2023). The various kinds of trending cultures related to Seasonal trends, local eventual knowledge, business operators, other insights and historical data have predicted the performance rates by enhancing the ultimate ranges of accuracy. The effective ranges of business activities have also increased the rates of staffing and operational costing structures by making an effective range of plans and creating appropriate ranges of financial decisions through increasing continuous rates of development activities regarding the allocation of resources.

Importance of interrelationships between housekeeping and other departments

As stated by Bas and Sivaprasad (2021), the cordial relationship between the office departments and housekeeping services has been sharing reliable information based on the occupancy and that has helped the creation of budget rates by stock exchange the cultures and estimating the staff recognitions. The Premier Inn has been also improving the cultures of personnel departments by improving the HRM process and recruiting the staff by facilitating the confirmations and identifying the locker's promotional activities. The chances of effective collaborations as well as fulfilment of guests' needs have been making a request concerning the room facilities and making a departmentalisation by satisfying the arrivals rates. Overviewed the graph it can also be specified that Premier Inn has been considered the most popular hotel sector around the UK that has been improving the cultural attributes around the supply chain process (Finder.com, 2021). In the year 2019, conducting a survey analysis it can also be specified that about 67% of individuals have responded to the Premier Inn as the most popular choice of hotel sectors [Refer to appendix 2]. It has also covered the 75,480 rooms that have been considered the biggest chain and leading the market leaders around the UK. It has been also competing with the other kinds of hotel sectors related to "Travelodge, Ritz, Heaven Holidays, Marriott, Savoy Hotel, Ibis, Butlins, and Holiday Inn" that can be treated as a beneficial side for the development of economic stability rates (Finder.com, 2021).

Effective quality accommodation services

Housekeeping has created coordination that has been developing the cultures of recruitment facilities by addressing the cards, with lockers promotions and making a confirmation with the other facilities. As stated by Jones and Comfort (2021), housekeeping has been briefly segmented into multiple kinds of attributes related to "Maintenance, Sales and Marketing, Security, Front Office, Food and Beverages, Personnel, Stores, Purchase, Laundry, and others". The sharing of valuable information on the occupancy levels have made helped to forecast the occupancy and draw up the budget rates by making estimations with requiring staff facilities and improving the cultures of the welfare of Premier Inn (Premierinn.com, 2023). Housekeeping has been considered a responsible thing that has been enhancing the spruce and trims by quickly deteriorating the hotel sectors and playing with crucial information with the generation of appropriate needs. It can also be specified that the rates of demand forecasting and developments of stock levels have been making an occupancy by improving the cultures of work styles ability with determined the other perspectives and making a better result.

Importance of scheduling maintenance

The regular presentations and maintenance of the planning structures have kept the hotel running accurately by increasing the rates of guest satisfaction cutting down the larger amount of expenditures and saving the timing by improving the cultures of cleanliness and maintenance of safety rates. As opined by Sann and Lai (2020), the creation of a regular presentation maintenance plan has kept the hotel running appropriately by increasing the rates of guest satisfaction and cutting down on the larger ranges of expenditures by improving the culture of compliance with branding standards rates. Therefore, the avoidance of downtime and enhancements of room availability has diminished the rates of operational costing and increased the rates of the lifespan of assets by undertaking the working cultures and interpreting the hotel business. Scheduling maintenance activities have been also intended with the formalised works in Premier Inn by identifying the issues.

Importance of security

The security systems of the workplace opportunities have been keeping the workers and offering safety rates by handling the money and monitoring the key dealing activities and evaluating the building and reducing the rates of criminal activities and theft. As stated by Shin et al. (2019), the developments of digitalisation have increased the rates of software implications rates and diminished the rates of outside resources and ultimate ranges of costing infrastructures by dramatically speeding up the entire tasks. Making an assurance of addressing the complaints and answering incoming calls by making competencies of the operating systems and the chances of controlling services and opportunities rate can also be effectively analysed.

Maintenance plays within the accommodation services

Hotel maintenance has been considered a vital attribute that has been undertaken in the ordering rates and developing the cultures about restoring rates and making developments activities by keeping up the functional activities. As stated by Josipovi? et al. (2020), strong service quality has been enhancing the rates of customer satisfactions and decreased the rates of financial losses by making a happier environment and recognising the staff activities and cultures. As a result, the improvements of enhancements in consumers can also increase the ultimate range of happier environmental infrastructures by achieving the entire determination.

Evaluate the importance of communication

Effective coordination has controlled the room by allocating the selling rates improving the cultures of correct reservations and following the guest's departures and arrival rates. As stated by Farías and Cancino (2021), the drivers of satisfaction have also been effectively generated by visible cleaning measurements and taking precautionary determinations in a sustainable manner. Therefore, the protective screens have also been attending to the cultures of seating arrangements by balancing as well as tracking the new progress and maintaining the cultures of guidance and improving the cultures of guidance activities.

Conclusion

Throughout the above-depicted analysis have been also making a precise explanation about the improvements in managing accommodation services that have been based on the Premier Inn. The analysis has also been making interlinked with reliable information that has based on the report topic and balancing the data authenticity that can be making a positive range of effects and developing the cultures of working flexibilities.

Reference list

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