A Case Study On Apple Inc

Introduction Of Case Study Apple Company

Apple is one of the most popular and well-known companies in the global market and the company is operating with a greater approach to the business which helps them to earn a huge profit. Apple is also operating with a huge reputation and this makes a greater approach to the business development process. Looking at the most recent reports, the company is positioned with the first rank in the market with revenue of more than 2.5 trillion dollars (Shafi et al., 2019). The company is a manufacturer of premium quality business IT products with utmost quality and safety. These are the qualities that make the company one of the most popular and trustworthy companies in the world. This report discusses the issues related to the company and the factors that are helping them to make a greater business. This report also discusses the marketing concepts and stakeholders of Apple in elaboration. Furthermore, the report discusses the legitimacy of the management factors of the company in the global market.

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Issues Related to the Company

According to recent reports, Apple is facing some internal issues that make the company face some challenges. The CEO of the company, Tim Cook has said that the company could not meet the target within the fourth quarter of 2019 (Du et al., 2022). According to Cook, the problems arises was from the product quality, economic shutdown in China and lesser focus on customer services.

This can be said that, as the company has already known about the problems, this will be helpful to the company to solve the issues. The economic development in China is an external problem which can be a challenging factor for the company. However, other factors like product development and customer service growth can be handled with a better approach within the plans (Alekperov, 2019). In short, the problems faced by the company can be solved by operating the manufacturing unit with more focus and handling customer feedback from the customers.

Marketing Concept of Apple

Looking at the market development processes of Apple, this can be said that the company is operating with a great marketing strategy and developing the business with more successful attempts (Bahador, 2019). This serves the company with the more developed scenario and helps them to make a greater business with proper deliverables. A detailed marketing strategy of Apple is described below-

Strategic Thinking for Business

As per the recent reports published by the company, this can be said that Apple is operating a greater business focusing on business development factors. The company is planning to focus on certain factors that help to make a greater approach to solving the problems. Looking at the recent challenges that the company is facing, they are focusing on product design and longevity, customer service improvement and strengthening the ecosystem (Alekperov, 2019). Some other reports have also delivered that the company is focusing on service development rather than product development to manage the business growth.

This strategy is helping to make a better approach to the company to earn higher revenue and handle a greater outcome. The reports have said that the company is operating the business with a revenue of 55.77 billion USD in 2020 (Kim, 2020). This can be said that the strategic changes within the company made a positive change to the business development process.

Performance Logistics for Apple

Its value chain of Apple makes a greater approach to product distribution and supply methods (Madoery et al., 2021). According to the reports, this helps to make a greater business to the company mitigating the challenges.

The company is focusing on inbound logistics which makes a greater approach to the business development process. A highly-sophisticated supply chain and a huge number of suppliers are helpful to the company to make a greater business scenario. However, CEO Tim Cook reduces the number of suppliers after 2011 and applied a competitive situation to the company to manage a greater business scenario (Tian et al., 2022). This helps the company to make a greater approach to the business management factors and serves them greater management of the product supply and distribution all over the world.

Business Environment of Apple

Looking at the recent scenario, the company is working with a greater competitive advantage within the market. This can be said that the company is operating with some unique and innovative processes and this helps the company to grab the market easily. Apple focuses on product development which leads to business development factors and serves the proper business of the company (Tien, 2019). Greater knowledge and talents are the main criteria to be employed in the company which helps Apple to grab better stakeholders in the market.

Applying Porter's Five Forces model to the company, this can be said that the company is operating with a greater approach than all other companies in the market (Adelakun, 2020). The representation of the business environment of the company is as follows-

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Factors	Analysis
Threat to Market Entry	One of the most important factors that the company faces in the US market is greater competition with existing companies. However, the reputation of the company worldwide makes a greater approach to the market entry strategies.
Threat of Substitute	Apple is a well-reputed company which makes a stable business for them with the target customers. The quality products and safety measures are helpful to make a greater business to the company. However, handling customer service is can be a challenge for the company to mitigate.
Powers of Suppliers	Different price tags can cause the company to face some difficulties with supply chain management. This can serve the company a lesser competitive advantage.
Powers of Buyers	The quality products and customer care service serve a loyal customer base in the company. A less challenge can be depicted by the buyers as they are satisfied with the quality and price ratio of the company.
Market Rivalry	The unique design and product description make the company operate the business with a greater approach. This can be seen that the company is already in a higher position in the market which lowers the power of rivals. However, newly launched products of the rival companies can be challenging to the company.

Competitive Strategy for Apple

As per the recent reports, the generic and intensive strategy of the company is directly related to the pricing strategy of the company. This can be said that the company is working with some innovative and unique plans which lead to a competitive advantage. Applying the competitive advantage theory, this can be said that the company working with a greater approach to all level development.

Looking at the generic strategy of the company, Apple is applying the strategy differentiation at a broader level which makes it a challenging scenario (Thanh, 2019). In a practical scenario, this can be seen that the company is focusing on product development strategies to differentiate the products from all other companies. This serves the company a premium advantage in the competitive market. The safety measures are also very helpful to handle the business with a greater approach.

Market development is another factor that the company usually follow to make a greater business. Launching new products with advanced features and designs to the existing markets, the company ensure a better position in the market and mitigates all the chances of competition (Rajput, 2011). In short, a greater approach to the differentiation factors of the company makes a greater business and ensures a competitive advantage for the company.

BCG Matrix for Apple

A "BCG Matrix" is a representation of the market share and growth of a particular product represented with a grid (Kader and Hossain, 2020). This serves a greater understanding of product development and market growth within a company.

Applying this model to the business scenario of Apple, this can be said that the company is working with a greater approach to its products. However, some products like Apple iPad making a slow market share and slow growth which brings it to the "dog" quadrant. Similarly, Apple MacBook and iTunes have a higher market share and slow growth which bring them to the "cash cow" quadrant (Tien, 2019). The most popular and saleable product of the company is the iPhone which makes the company lead with greater growth and market share which brings it to the "star" quadrant. However, Apple TV makes a greater approach to the "question mark" quadrant with a lower share and growth.

Stakeholder Analysis of Apple

The stakeholders are the base of the company which makes a greater approach to business development. One of the most important factors for Apple is to make a greater approach with the stakeholders to maintain the business (Hassan and Curry, 2021). Apple is also operating its business with several stakeholders and this is helping them to make the business widely successful internationally. A proper understanding of the stakeholders is as follows-

Understanding of Stakeholders and Types of Stakeholders

The stakeholders can be defined as the parties who have an interest in a company and business. These parties usually affect the business internally and externally or are affected by the business body. Looking at the business development factors, stakeholders play a very important role. One of the most important factors that the stakeholders serve is greater stability and approach to business development (Flew and Lim, 2019). This makes a greater approach to the business development factors which leads to success in the market serving a greater competitive approach.

According to scholars, two types of stakeholders are there that help to make a better business. These types are discussed below-

Internal Stakeholders

Internal stakeholders are the one who is connected to the business directly and helps to make a proper business plan and alignment of the whole business. The internal stakeholders mainly focus on business development, organisational strategy and other factors within the company. One of the most important factors that the internal stakeholders handle is the decision-making factors for the company (Mills, 2019). The top management, employees and investors of the company are the internal stakeholders. They make a greater approach to the business development factors, internal organisational approaches and business handling. In short, the internal stakeholders are the ones who make all the decisions within the company and contribute directly to the business development and expansion.

External Stakeholders

The external stakeholders are the ones who get support from the business organisation externally. These stakeholders are not directly involved in company affairs and they get support from the company. These are the parties who are affected by the business instead of the company policies and decisions (Svensson and Hambrick, 2019). These people are not involved in any kind of decision-making process of organisational factors. The customers, shareholders and the government can be taken as the external stakeholder of a company as these parties get support from the company. External stakeholders usually focus on the factors that the company is selling and they get benefitted from it. As the shareholders get a profit percentage it helps them to grow.

Stakeholder Analysis of Apple

As the company is working with a huge number of stakeholders, this is very important for them to make a proper understanding of its stakeholders which will help them to manage the business with more alignment. The internal and external stakeholders of the company are contributing to the business development and handling factors which make a greater business scenario for the company.

From the report, this can be said that the company follows a proper strategy to handle its stakeholders which makes the business properly served and grow significantly high (Lu et al., N.D). The reports have said that the company focuses on customer satisfaction the most as it takes the customers as the most important stakeholders of the company and this makes the business a proper development. However, an important factor that the company must remember is that proper stakeholder handling is important to manage the business up to a certain level and serves a greater and aligned business.

A stakeholder analysis will be very helpful to the company to understand the stakeholders properly (Ren et al., 2022). This will also serve the company with better handling of the whole system serving the stakeholders with their demands. A proper stakeholder analysis of Apple is as follows-

High Power, Highly Interested The supply chain and the pressure groups can be taken as the high-power, highly interested stakeholders of the company. These stakeholders must be kept satisfied to run the business properly.	High Power, Less Interested The government has the high power to handle the business with the policies and factors which makes it the high power, less interested stakeholders.
Low Power, Highly Interested The customers and the community is a low-power and highly interested stakeholders of the company.	Low Power, Less Interested The competitors of the company can be taken as the low-power, highly interested stakeholders.

Legitimacy of the Market Strategies and Stakeholder Handling of Apple

Looking at the practical scenario of Apple, this can be seen that the company is operating a greater market with proper handling of the organisational and cultural approaches in the workplace. The product quality and safety measures make a greater approach to the business development of the company and this makes a better profit (Peng et al., 2021). In a greater scenario, the business environment of the company makes a better approach to the company challenging the factors. This is very important for the company to make a greater approach to handle the factors with more care.

The steps taken by the company to manage the challenges properly are authentic and helpful to the company to run the business with a greater approach. In a better scenario, one of the most important factors that the company is handling is the factors of stakeholder handling which makes a good business company (Boersma, 2019). In short, looking at the theory of legitimacy, the steps and stakes the company has taken to manage the business are legitimate and this helps to make a greater approach to the business development.

Conclusion

Looking at the reports, this can be said that Apple handles the factors of business management and stakeholder handling with a better approach. This can be said that the company is operating with a great reputation which brings the business towards the utmost success. The plans and strategies of the business make a huge output for the company and help to hold the position for a longer time. Another very important factor is that the company serves a greater stakeholder analysis which serves a good approach. This report found the issues related to the company and the factors that are helping them to make a greater business. This report also found the marketing concepts and stakeholders of Apple in elaboration. Furthermore, the report found the legitimacy of the management factors of the company in the global market.

References

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